August 12, 2014
Johnnie Walker found a creative, unusual solution for tapping into Chinese luxury consumers' taste for travel and learning.
August 05, 2014
...and subscription e-commerce, the two are as different as Venus and
Mars, including in one very key respect â " their relationship with the established...
July 28, 2014
Marketers and media people have beaten these buzzwords into submissive meaninglessness by overuse.
July 24, 2014
...to deal with the commodity-price pressures, including rising dairy costs. Competitor
MarsInc. is also raising prices. On Thursday Hershey reported net sales growth...
July 09, 2014
...years. Its global Beiersdorf business went to Interpublic's FCB in 2010,
Marsin 2011 consolidated creative for its brands at BBDO and DDB , and...
Agency: Almap BBDO
Mars: Get Back on Track
From tiny to big, they have you covered
Agency: CLM BBDO
M&M's: Join the Hunt
Proximity and Firstborn have launched the web component of a Canadian campaign for M&M's called "Join the Hunt." Promoting the candy brand's "Speck-tacular Eggs" line, the site lets you go on an East
Agency: Proximity, Canada
Agency: AMV BBDO
Milky Way: Chewy Caramel Print
Agency: BBDO, New York
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