July 28, 2014
Marketers and media people have beaten these buzzwords into submissive meaninglessness by overuse.
July 24, 2014
...to deal with the commodity-price pressures, including rising dairy costs. Competitor
MarsInc. is also raising prices. On Thursday Hershey reported net sales growth...
July 09, 2014
...years. Its global Beiersdorf business went to Interpublic's FCB in 2010,
Marsin 2011 consolidated creative for its brands at BBDO and DDB , and...
July 08, 2014
Debra Sandler is leaving her post as president of
MarsChocolate North America to take a global role overseeing the company's health initiatives. The...
June 24, 2014
MarsInc. seems to have placated ad-production trade groups who had blasted the candymaker's 120-day payment term policy, but the impact on...
Agency: Almap BBDO
Mars: Get Back on Track
From tiny to big, they have you covered
Agency: CLM BBDO
M&M's: Join the Hunt
Proximity and Firstborn have launched the web component of a Canadian campaign for M&M's called "Join the Hunt." Promoting the candy brand's "Speck-tacular Eggs" line, the site lets you go on an East
Agency: Proximity, Canada
Agency: AMV BBDO
Milky Way: Chewy Caramel Print
Agency: BBDO, New York
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