Marketer Directory
McDonald's Corp.

Latest News About
McDonald's Corp.

Is McDonald's Losing That Lovin' Feeling?

February 19, 2012

...Most marketers would love to be McDonald's . It's the world's largest fast feeder by sales. Global...

McDonald's Yanks Radio Ad After Angering Pit-Bull Owners

February 07, 2012

...McDonald's has once again found itself in the spotlight -- this time for...

McDonald's Records 5.6% Global Sales Increase for 2011

January 24, 2012

...Despite flagging consumer confidence, price increases and a shaky economy, McDonald's posted another year of strong sales gains -- its eighth year of...

McDonald's Agrees Not to Air Spot About Burger King, But It's on YouTube

December 14, 2011

...Advertising Age Player McDonald's in Germany has agreed not to air on TV a controversial...

McDonald's to Launch Campaign Focused on Growers

December 14, 2011

...food movements, where their food comes from and what's in it, McDonald's is highlighting some of its growers. On Jan. 2, the world...

Data

DataCenter: Data Tables: Top 200 Megabrands

...Toyota Toyota Motor Corp. 834.5 925.0 -9.8 7 7 McDonald's McDonald's Corp. 808.4 776.4 4.1 8 9...

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Global Marketer Trees 2009: McDonald's Corp.

...Oak Brook, Ill. Notes U.S. measured media from TNS Media Intelligence. McDonald's Corp. ranked No. 29 in 2008 U.S. ad spending in...

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DataCenter: Data Tables: Top 200 Megabrands

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Marketer Trees 2010: McDonald's Corp.

...1,201,000 2.9 Media spending by megabrand 2009 2008 % chg McDonald's 871,925 814,210 7.1 SALES & EARNINGS ($ in millions) McDonald...

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DataCenter: Data Tables: 100 Leading National Advertisers

100 Leading National Advertisers, Ranked by 2007 U.S. ad spending

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Marketer Trees 2008 Update: McDonald's Corp.

...1,083,939 6.1 Media spending by megabrand 2007 2006 % chg McDonald's 808,394 776,427 4.1 SALES & EARNINGS ($ in millions) Worldwide...

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DataCenter: Data Tables: Revenue per ad dollar spent for the 100 Leaders

Revenue per ad dollar spent for the 100 Leaders; U.S. revenue per ad dollar and advertising as a percent of sales, by category

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Marketer Trees 2009: McDonald's Corp.

...1,150,060 4.4 Media spending by megabrand 2008 2007 % chg McDonald's 814,548 796,741 2.2 SALES & EARNINGS ($ in millions) McDonald...

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DataCenter: Data Tables: Top 10 advertisers in 10 media

...48.0 45.5 5.4 2,293.3 2.1 6 McDonald's Corp. 45.7 48.7 -6.3 1,150.1 4...

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Marketer Trees 2008: McDonald's Corp.

...1,083,939 6.1 Media spending by megabrand 2007 2006 % chg McDonald's 808,394 776,427 4.1 SALES & EARNINGS ($ in millions) Worldwide...

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For more information on this directory, please contact Lisa Scotto at lscotto@adage.com