Marketer Directory
Microsoft Corp.

Latest News About
Microsoft Corp.

Barnes & Noble Surges After Microsoft Invests in Nook

April 30, 2012

...Barnes & Noble shares had a record increase today after announcing that Microsoft will invest $300 million in a new subsidiary combining the bookseller's...

AOL to Reap $1 Billion Windfall in Sale of Patents to Microsoft

April 09, 2012

...changes as its revenue declines, agreed to sell and license patents to Microsoft Corp. in a deal worth $1.06 billion. The deal set off...

AOL's Tim Armstrong on Microsoft Deal: 'No Plans' for Acquisitions

April 09, 2012

...to sell and lease a total of about 1,100 patents to Microsoft for a little more than $1 billion. The move comes a few...

Microsoft Gains Share in Web Browser Wars After Marketing Push

April 03, 2012

...began to slip. While browser use is a product of many factors, Microsoft is taking on its competitor directly on another front: marketing. In recent...

Thom Gruhler Departs McCann for Microsoft

March 19, 2012

...business at Interpublic Group of Cos.' McCann, Thom Gruhler is moving to Microsoft as VP of Windows phone marketing. Mr. Gruhler will lead all marketing...

Latest Microsoft Corp. Ads

NRMA Insurance: Interactive Bus Stop

Agency: Whybin/TBWA/Tequila,

Outdoor you'll want to play with.

Fifty Three: Paper

An app for true artists.

The Hunger Games: Capitol Tour

Agency: Ignition Interactive,

Get inside the Capitol.

Microsoft: Illumishare

One step beyond virtual.

Data

DataCenter: Data Tables: 100 Leading Media Companies, 2007 data

Ad Age's annual 100 Leading Media Companies report, 2008 edition. The list is ranked by total net U.S. media revenue in 2007 and is the most current edition of this Ad Age signature report.

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Agency Family Trees 2009: Microsoft Corp.

...figures are Ad Age estimates. Fast facts: World's largest software marketer. Microsoft in 2007 paid $6 billion for aQuantive, parent of digital agency Avenue...

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DataCenter: Data Tables: Top 200 Megabrands

...FMR Corp. (Fidelity Investments) 340.6 231.7 47.0 37 29 Microsoft Microsoft Corp. 328.0 376.5 -12.9 38 48 Sony Sony...

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Digital Family Trees 2008: Microsoft Corp.

U.S. unique visitors: 119.3 million

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DataCenter: Data Tables: Top 200 Megabrands

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Marketer Trees 2009: Microsoft Corp.

...342 764,537 4.9 Media spending by megabrand 2008 2007 % chg Microsoft 270,120 253,595 6.5 Xbox 39,518 31,207 26...

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DataCenter: Data Tables: 100 Leading National Advertisers

100 Leading National Advertisers, Ranked by 2007 U.S. ad spending

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Media Family Trees 2009: Microsoft Corp.

...2008 2007 % chg Digital $1,812 $1,920 -5.6 Fast facts Microsoft Corp. is the world's largest software marketer. On the media side...

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DataCenter: Data Tables: Revenue per ad dollar spent for the 100 Leaders

Revenue per ad dollar spent for the 100 Leaders; U.S. revenue per ad dollar and advertising as a percent of sales, by category

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Media Family Trees 2008: Microsoft Corp.

...2007 2006 % chg Digital $1,920 $1,634 17.5 Fast facts Microsoft Corp., founded in 1975 by Bill Gates and Paul Allen, is the...

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For more information on this directory, please contact Lisa Scotto at lscotto@adage.com