Ad Age Directory

How 'Skinny' Became the Hottest Phrase in Marketing

...skinny" on foods normally seen as indulgent, such as Skinnygirl Cocktails and Nestle 's Skinny Cow brand, which was one of the early adopters of...

Kidzania, a Theme Park for Work, Gears Up for U.S. Debut in 2015

...about 500 brand sponsors around the world -- brands like American Airlines, Avis, Nestle , Gillette. So once we have our location finalized, and we begin construction...

Can Dunder Mifflin Paper Brand Continue Past Thursday's Finale of 'The Office'?

...outlived the movies or shows from which they were hatched, including the Nestle -owned Wonka candy brand, which was inspired by the movie "Willy Wonka...

Chinese Don't Trust Food Made In China Either, Seek Baby Formula From Abroad

In hunt for food safety, Chinese parents now only trust baby formula brands bought outside China.

Procurement Execs: Cost Shouldn't Be Main Thing, But It Is

...the conference, Sopan Shah, global leader of advertising and marketing procurement at Nestle , outlined steps he's taken to make procurement there less about simply...

Media: Print & Design

Butterfinger: Bart

Agency: Dailey

New ads team up cartoon character with his beloved candy

Media: Print & Design

Kit Kat: Free No Wifi Zone

Agency: JWT, Amsterdam

Disconnect.

Media: Print & Design

Nescafe: Portal of Awareness -- 1

Celebrating 60 years of instant coffee.

Media: Print & Design

Polo: London Underground Fresh Air Snorkel

Agency: Lean Mean Fighting Machine

And, breathe....

Media: Interactive

Tropicana: Place Your Fruit Here

Agency: +Castro Innovation,

Hydro-based spelling.