Marketer Directory
Nike

Latest News About
Nike

China's Li-Ning Takes on Nike, Adidas With U.S. E-Commerce Site

December 19, 2011

...Chinese Olympic gymnast Li Ning, has ambitious plans to challenge rivals like Nike on their home turf with his namesake brand. "The U.S. is...

As NBA Lockout Continues, Nike Reminds 'Basketball Never Stops'

November 10, 2011

...four months into the NBA lockout with no end in sight, but Nike is reminding viewers, "Basketball Never Stops." The new video campaign, starring LeBron...

Nike Faces Marketing Challenge in China: Make Running Cool

October 30, 2011

...woman named Salad inspire young Chinese to lace up and go running? Nike hopes so, taking a grass-roots approach as it features the stories...

Nike Japan Encourages Fellow Citizens

October 03, 2011

...Advertising Age Player When Nike Japan wanted to offer inspiration in the months following the earthquake, tsunami...

Nike Blasts Onto Viral Chart With 'Back to the Future' Theme

September 22, 2011

...Promoting the release of limited-edition Nike MAG sneakers, which are modeled on the kicks Marty McFly wore in...

Data

DataCenter: Data Tables: Top 200 Megabrands

Brands, products and services of the same name by U.S. media spending

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Marketer Trees 2009: Nike

...375 715,380 10.5 Media spending by megabrand 2008 2007 % chg Nike 147,835 142,203 4.0 Converse 22,428 24,247 -7...

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DataCenter: Data Tables: Top 200 Megabrands

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Marketer Trees 2010: Nike

...782 790,376 -25.0 Media spending by megabrand 2009 2008 % chg Nike 91,335 148,049 -38.3 SALES & EARNINGS ($ in millions; for fiscal...

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DataCenter: Data Tables: 100 Leading National Advertisers

100 Leading National Advertisers, Ranked by 2007 U.S. ad spending

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Marketer Trees 2009: Nike

...375 715,380 10.5 Media spending by megabrand 2008 2007 % chg Nike 147,835 142,203 4.0 Converse 22,428 24,247 -7...

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DataCenter: Data Tables: Revenue per ad dollar spent for the 100 Leaders

Revenue per ad dollar spent for the 100 Leaders; U.S. revenue per ad dollar and advertising as a percent of sales, by category

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Marketer Trees 2008 Update: Nike

...870 654,244 7.4 Media spending by megabrand 2007 2006 % chg Nike 145,365 185,149 -21.5 Converse 24,255 18,621 30...

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DataCenter: Data Tables: 100 Leading National Advertisers, 2011 edition

100 Leading National Advertisers, 2011 edition, ranked by total U.S. advertising spending in 2010.

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Marketer Trees 2008: Nike

...870 654,244 7.4 Media spending by megabrand 2007 2006 % chg Nike 145,365 185,149 -21.5 Converse 24,255 18,621 30...

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For more information on this directory, please contact Lisa Scotto at lscotto@adage.com