Marketer Directory
PepsiCo

Latest News About
PepsiCo

PepsiCo Taps Weber Shandwick for Diet Pepsi PR

May 17, 2012

PepsiCo has hired Interpublic Group of Cos.' Weber Shandwick as its agency of...

Pepsi Max and Cadbury First to Use Shazam in U.K.

May 10, 2012

Pepsi Max and Cadbury will be the first U.K. brands to run...

PepsiCo Reorganizes Top Ranks of Global Marketing Groups

May 10, 2012

PepsiCo is shaking up its top marketers yet again as it looks to...

Organic Named Digital Agency of Record for PepsiCo's Quaker Brands

May 08, 2012

...record as part of a larger agency-consolidation effort by parent company PepsiCo. In a statement to Ad Age, Quaker said that the move was...

Pepsi Tackles Identity Crisis

May 06, 2012

...a soda brand, even the entire cola category. But that's what Pepsi's ambitious, high-energy marketers are promising. This unassuming office park houses...

Latest PepsiCo Ads

Pepsi: Live For Now

Agency: Organic, Inc.

A new social approach.

Pepsi Next: Scumbag Steve

Agency: The Barbarian Group

Watch 'em give it a try.

Pepsi Next: Rob Riggle

Agency: The Barbarian Group

Watch 'em give it a try.

Pepsi Next: Gary Vaynerchuck

Agency: The Barbarian Group

Watch 'em give it a try.

H2OH!: Ice Skating

Agency: BBDO Argentina

Something for everyone.

Data

DataCenter: Data Tables: Top 200 Megabrands

Brands, products and services of the same name by U.S. media spending

Full Article

Marketer Trees 2009: PepsiCo

...by megabrand 2008 2007 % chg Gatorade 162,277 175,049 -7.3 Pepsi 145,076 161,402 -10.1 Quaker 131,258 169,196 -22...

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DataCenter: Data Tables: Top 200 Megabrands

Full Article

Marketer Trees 2010: PepsiCo

...1,098,625 -12.8 Media spending by megabrand 2009 2008 % chg Pepsi 135,778 145,148 -6.5 Gatorade 118,793 162,277 -26...

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DataCenter: Data Tables: 100 Leading National Advertisers

100 Leading National Advertisers, Ranked by 2007 U.S. ad spending

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Marketer Trees 2009: PepsiCo

...by megabrand 2008 2007 % chg Gatorade 162,277 175,049 -7.3 Pepsi 145,076 161,402 -10.1 Quaker 131,258 169,196 -22...

Full Article

DataCenter: Data Tables: Revenue per ad dollar spent for the 100 Leaders

Revenue per ad dollar spent for the 100 Leaders; U.S. revenue per ad dollar and advertising as a percent of sales, by category

Full Article

Marketer Trees 2008: PepsiCo

...405 182,994 -4.1 Quaker 171,503 183,233 -6.4 Pepsi 162,127 192,714 -15.9 Propel 69,570 68,411 1...

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DataCenter: Data Tables: Top 10 advertisers in 10 media

Top 10 advertisers in 10 media: Top spenders in magazine, newspaper, outdoor, radio, broadcast TV, cable and internet

Full Article

Marketer Trees 2008 Update: PepsiCo

...405 182,994 -4.1 Quaker 171,503 183,233 -6.4 Pepsi 162,127 192,714 -15.9 Propel 69,570 68,411 1...

Full Article

For more information on this directory, please contact Lisa Scotto at lscotto@adage.com