Marketer Directory
PepsiCo

Latest News About
PepsiCo

PepsiCo Bows Beverage Fountain That Lets Consumers Mix-n-Match Flavors

May 10, 2013

...of choices at the soda fountain. Next week, PepsiCo will begin testing " Pepsi Touch Tower 1.0" as part of a series of new fountain...

Consumers Prefer Beyonce as a Blonde (Or at Least in a Bikini)

May 09, 2013

...clinging dress. Beyonce also appeared as a blonde in an ad for Pepsi recently. But whereas the H&M ads appealed to both women and...

Pattern Forming: Pepsi, GM Latest Marketers to Yank Ads Deemed Offensive By Consumers

May 02, 2013

This new trend of yanked spots is amounting to a lot of time and money wasted, and tons of bad publicity for marketers.

Could Advertisers' Quest for Speed Be Compromising Quality?

April 28, 2013

As agencies aim for fast, faster and fastest, are they sending the wrong message?

How the NFL Turned Its Draft Into the 'McRib' of Sporting Events

April 28, 2013

...Music Hall vs. 16 in 2012. Among them: Anheuser-Busch; Nike; Verizon ; Pepsi ; GMC; Visa ; EA Sports; Under Armour; Gatorade; and Castrol. Despite the recession...

Latest PepsiCo Ads

Diet Coke: Taylor Swift

Agency: Droga5, New York

New ad comes right on the heels of Beyonce's Pepsi spot

Pepsi: Mirrors

Agency: 180, Los Angeles

Brand's Global Brand Ambassador Was Very Hands On in Development, Production of 'Mirrors'

Pepsi Max: Test Drive with Jeff Gordon

What happens when a NASCAR legend goes undercover.

Data

DataCenter: Data Tables: 100 Largest Global Marketers

100 Largest Global Marketers, 2012 edition. A ranking of marketers by measured media spending.

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DataCenter: Data Tables: Megabrands, 2012 edition

Largets 200 megabrands from 100 Leading National Advertisers report, 2012 edition

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DataCenter: Data Tables: 100 Leading National Advertisers, 2012 edition

100 Leading National Advertisers, 2012 edition, ranked by total U.S. advertising spending in 2011.

Full Article

DataCenter: Data Tables: 100 Largest Global Marketers

100 Largest Global Marketers, 2011 edition. A ranking of marketers by measured media spending.

Full Article

For more information on this directory, please contact Lisa Scotto at lscotto@adage.com