Marketer Directory
PepsiCo

Latest News About
PepsiCo

Pepsi Shops Not Feeling the Love as Marketer Trims Its Ranks 65%

February 12, 2012

...one day you're in. and the next day you're out. PepsiCo made that crystal clear last week when CEO Indra Nooyi announced its...

Pepsi Beverage Guru Massimo d'Amore to Retire

February 09, 2012

Massimo d'Amore, the divisive figure at the center of many of PepsiCo's biggest marketing campaigns over the past several years, is retiring. According...

PepsiCo Announces Millions in Additional Ad Spend, Plans to Trim Agency Roster

February 09, 2012

PepsiCo is calling 2012 a "transition year," as it adds hundreds of millions...

PepsiCo Loses Digital Guru to Kraft

February 07, 2012

Bonin Bough, PepsiCo 's digital and social-media guru, is departing for Kraft Foods. According...

Art of the Super Bowl Ad: Father of Super Bowl Spots on Clydesdales, Pepsi's Best and Michael Jordan

February 03, 2012

...behind the camera in 1992 when Cindy Crawford took that sip of Pepsi. He put Michael Jordan on the court with Bugs Bunny for "Hare...

Latest PepsiCo Ads

Pepsi: Bring Home Happiness

Love, fueled by soda and chips.

Pepsi: King's Court -- Super Bowl XLVI

Agency: TBWA/Chiat/Day,

That'll teach you to be nice, Elton!

Pepsi Max: Check Out -- Super Bowl XLVI

Agency: TBWA/Chiat/Day,

The Cola Wars are back on.

Unknown: Ferris Bueller

Don't torture us so.

Pepsi Max: Locker Room

Agency: TBWA/Chiat/Day,

Richard's back for the Super Bowl.

Data

DataCenter: Data Tables: Top 200 Megabrands

Brands, products and services of the same name by U.S. media spending

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Marketer Trees 2008: PepsiCo

...405 182,994 -4.1 Quaker 171,503 183,233 -6.4 Pepsi 162,127 192,714 -15.9 Propel 69,570 68,411 1...

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DataCenter: Data Tables: Top 200 Megabrands

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Marketer Trees 2010: PepsiCo

...1,098,625 -12.8 Media spending by megabrand 2009 2008 % chg Pepsi 135,778 145,148 -6.5 Gatorade 118,793 162,277 -26...

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DataCenter: Data Tables: 100 Leading National Advertisers

100 Leading National Advertisers, Ranked by 2007 U.S. ad spending

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Global Marketer Trees 2009: PepsiCo

...Purchase, N.Y. Notes U.S. measured media from TNS Media Intelligence. PepsiCo ranked No. 23 in 2008 U.S. ad spending in Ad Age...

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DataCenter: Data Tables: Revenue per ad dollar spent for the 100 Leaders

Revenue per ad dollar spent for the 100 Leaders; U.S. revenue per ad dollar and advertising as a percent of sales, by category

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Marketer Trees 2009: PepsiCo

...by megabrand 2008 2007 % chg Gatorade 162,277 175,049 -7.3 Pepsi 145,076 161,402 -10.1 Quaker 131,258 169,196 -22...

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DataCenter: Data Tables: Top 10 advertisers in 10 media

Top 10 advertisers in 10 media: Top spenders in magazine, newspaper, outdoor, radio, broadcast TV, cable and internet

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Marketer Trees 2009: PepsiCo

...by megabrand 2008 2007 % chg Gatorade 162,277 175,049 -7.3 Pepsi 145,076 161,402 -10.1 Quaker 131,258 169,196 -22...

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For more information on this directory, please contact Lisa Scotto at lscotto@adage.com