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Procter & Gamble Co.
Many managers heeded Theodore Levitt's advice -- and paid the price.
...when the world's biggest buyer or agency services and media,
...team behind the Brand Advocacy Index includes Steve Knox, a former
...experience, including working at MediaVest with Coca-Cola Co., Kraft Foods ,
Shops are turning the tables with new-practice groups that offer everything from product-portfolio-management advice to recommendations on corporate reorganizations.
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