Marketer Directory
Progressive Corp.

Latest News About
Progressive Corp.

Progressive's Flo Gets Romantic in New Animated Spot

March 21, 2012

...someone whose main task is to sell insurance, of all things. But Progressive is pushing boundaries with its perky sales-clerk character. The marketer is...

Angry Birds, Progressive's 'Flo' Are Hijacking Halloween

October 28, 2011

...of trick-or-treating and Halloween parties. But this year, one marketer, Progressive , is doing everything in its power to make sure you run into...

Comic-Strip Whippersnapper Considers Progressive's Flo a 'Cougar'

July 20, 2011

Here's a new wrinkle in Progressive 's ever-popular "Flo" ad campaign: A member of the demographic most...

Progressive's Flo Thumbs a Ride With Drivers

March 14, 2011

Flo is watching you. Starting this week, Progressive 's perky sales clerk will push a new in-car product the...

Growth Market as Progressive Schools Push Green Agenda

September 06, 2010

NEW YORK (AdAge.com) -- When students arrived at PS 107 in Brooklyn's Park Slope neighborhood this year, their parents were asked to provide a "triclosan-free" liquid hand soap, citing suspicions the anti-bacterial agent found in many such soaps is an "endocrine disruptor." Rather than "regular disinfectant wipes" from the likes of Clorox or Lysol with a host of what the school calls "harmful biocides," the letter suggests greener options from Green Works (another Clorox brand) or Seventh Generation.

Data

DataCenter: Data Tables: Top 200 Megabrands

...48 Sony Sony Corp. 324.7 273.1 18.9 39 50 Progressive Progressive Corp. 321.8 265.1 21.4 40 37 MasterCard MasterCard...

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Marketer Trees 2009: Progressive Corp.

...350 459,725 2.3 Media spending by megabrand 2008 2007 % chg Progressive 293,969 312,683 -6.0 SALES & EARNINGS ($ in millions) Progressive Corp...

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DataCenter: Data Tables: Top 200 Megabrands

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Marketer Trees 2009: Progressive Corp.

...350 459,725 2.3 Media spending by megabrand 2008 2007 % chg Progressive 293,969 312,683 -6.0 SALES & EARNINGS ($ in millions) Progressive Corp...

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DataCenter: Data Tables: 100 Leading National Advertisers

100 Leading National Advertisers, Ranked by 2007 U.S. ad spending

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Marketer Trees 2008 Update: Progressive Corp.

...724 368,245 24.8 Media spending by megabrand 2007 2006 % chg Progressive 321,803 265,136 21.4 SALES & EARNINGS ($ in millions) Worldwide 2007...

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DataCenter: Data Tables: Revenue per ad dollar spent for the 100 Leaders

Revenue per ad dollar spent for the 100 Leaders; U.S. revenue per ad dollar and advertising as a percent of sales, by category

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Marketer Trees 2010: Progressive Corp.

...005 470,351 9.9 Media spending by megabrand 2009 2008 % chg Progressive 323,128 293,969 9.9 SALES & EARNINGS ($ in millions) Progressive Corp...

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DataCenter: Data Tables: Top 200 Megabrands, 2011 edition

...13 12 T-Mobile Deutsche Telekom 582 510 14.2 14 33 Progressive Progressive Corp. 506 320 58.1 15 13 Honda Honda Motor Co...

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Marketer Trees 2008: Progressive Corp.

...724 368,245 24.8 Media spending by megabrand 2007 2006 % chg Progressive 321,803 265,136 21.4 SALES & EARNINGS ($ in millions) Worldwide 2007...

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For more information on this directory, please contact Lisa Scotto at lscotto@adage.com