Marketer Directory
Reckitt Benckiser

Latest News About
Reckitt Benckiser

Spot the Fakes: Take Our Fragrance-Names Quiz

May 07, 2013

...in a new ad for the National Parks Collection of fragrances from Reckitt Benckiser 's Air Wick. When was the last time, by the way...

P&G Regains Top Slot in Shopper Marketing

April 11, 2013

Who's tops in shopper marketing? Procter & Gamble is back at No. 1, passing Unilever.

Cincinnati Startup Pingage Signs With P&G to Bring Business to Pinterest

March 26, 2013

...their feed." Mr. Gilbreath also believes many brand managers are suffering what Reckitt Benckiser U.S. Chief Strategy and Marketing Officer Laurent Faracci recently described...

Years After Ditching the Click, CPG Marketers Embrace Web Ads With 'Calls to Action'

February 27, 2013

...the U.S. chief strategy and marketing officer for packaged-goods giant Reckitt Benckiser believes that "the return on investment is three times better when...

China's Fast-Growing WeChat Shakes Up Weibo. Could It Jump to the U.S.?

February 24, 2013

...connect with us in different ways," said Ben Wilson, marketing director for Reckitt Benckiser in China, talking about Durex's online-communication strategy. "On WeChat...

Latest Reckitt Benckiser Ads

Woolite: Share Your Story

Agency: Iris Worldwide,

Fashion stories from your timeline, thanks to laundry brand.

Vanish: Vanish vs the Internet: Air Cannon Cricket

Agency: Holler,

Vote for the worst stain ever.

Woolite: WooliteWashed

Agency: Iris Worldwide,

Laundry meets Twitter in Fashion Week.

Strepsils/Lemsip: The Online Pamperer

Agency: Holler,

Meet Flo. She'll help you through man flu.

Data

DataCenter: Data Tables: 100 Largest Global Marketers

...346 12.8 963 887 8.7 567 862 102 10 7 Reckitt Benckiser Slough, Berkshire, U.K. 2,616 2,504 4.5 434...

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DataCenter: Data Tables: Megabrands, 2012 edition

Largets 200 megabrands from 100 Leading National Advertisers report, 2012 edition

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DataCenter: Data Tables: Top 10 Advertisers in Nine Media, 2012 edition

...9 13.6 6 Sanofi 107.9 76.3 41.4 7 Reckitt Benckiser 97.3 73.4 32.6 8 General Mills 89.4...

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DataCenter: Data Tables: 100 Leading National Advertisers, 2012 edition

100 Leading National Advertisers, 2012 edition, ranked by total U.S. advertising spending in 2011.

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For more information on this directory, please contact Lisa Scotto at lscotto@adage.com