May 07, 2013
...in a new ad for the National Parks Collection of fragrances from Reckitt Benckiser 's Air Wick. When was the last time, by the way...
April 11, 2013
Who's tops in shopper marketing? Procter & Gamble is back at No. 1, passing Unilever.
March 26, 2013
...their feed." Mr. Gilbreath also believes many brand managers are suffering what Reckitt Benckiser U.S. Chief Strategy and Marketing Officer Laurent Faracci recently described...
February 27, 2013
...the U.S. chief strategy and marketing officer for packaged-goods giant Reckitt Benckiser believes that "the return on investment is three times better when...
February 24, 2013
...connect with us in different ways," said Ben Wilson, marketing director for Reckitt Benckiser in China, talking about Durex's online-communication strategy. "On WeChat...