Marketer Directory
SABMiller (MillerCoors)

Latest News About
SABMiller (MillerCoors)

Big Beer Facing 'Brutal' Spring Sales Slump

April 30, 2013

...U.S. retailers for the first quarter ending in March. Sales for MillerCoors brands, meanwhile, dropped 3.3% in the quarter, parent company SABMiller recently...

CNN Reboots to Grab Non-News Ad Dollars

April 15, 2013

...have historically been limited. Mr. Bourdain's show has attracted BMW and MillerCoors as launch sponsors; the latter hasn't bought time on the network...

Is 'Miller Fortune' the Next Big Beer Launch?

March 29, 2013

Is MillerCoors prepping a new beer called Miller Fortune? That is the implication of...

Why Beer Marketers Don't Spend Much on Joe Six-Pack Anymore

March 24, 2013

...last year launching Bud Light Platinum. Redd's Apple Ale, introduced by MillerCoors this year, is getting a similarly hefty push, while the brewer last...

McDonald's Has a Millennial Problem

March 24, 2013

How the Golden Arches and other marketers are trying to hook this influential generation.

Data

DataCenter: Data Tables: 100 Largest Global Marketers

100 Largest Global Marketers, 2012 edition. A ranking of marketers by measured media spending.

Full Article

DataCenter: Data Tables: Megabrands, 2012 edition

Largets 200 megabrands from 100 Leading National Advertisers report, 2012 edition

Full Article

DataCenter: Data Tables: Top 10 Advertisers in Nine Media, 2012 edition

Top 10 Advertisers in Nine Media, 2011 edition; ranked by 2010 totals in newspapers, magazines, network TV, spot TV, cable TV, syndicated TV, outdoor, internet and radio. From 100 Leading National Advertisers, 2011 edition. Based on Ad Age analysis of Kantar Media data.

Full Article

DataCenter: Data Tables: 100 Leading National Advertisers, 2012 edition

100 Leading National Advertisers, 2012 edition, ranked by total U.S. advertising spending in 2011.

Full Article

For more information on this directory, please contact Lisa Scotto at lscotto@adage.com