Ad Age Directory

Personalized Commerce: Coming to an Internet Near You

From the perspective of a modern retailer, data is pushing pricing and promotion strategies in two directions -- toward both national and personal pricing.

The Next Big Marketing Weapon For Supermarkets --The Dietitian

Heather Illg is one of the newest power players in food retailing. But she doesn't oversee ad budgets or balance sheets. She's more interested in calories, fat and fiber.

How Walmart Wants Brands to Fuel Its Content Engine

...good news for beleaguered print and newspaper industries, given recent speculation by Safeway that it may end its print circulars by year end. Print and...

Walmart Takes Its TV Fight Local

...January and February by Consumer Edge Research found Walmart beat Kroger and Safeway most of the time on prices, though Kroger beat Walmart on beverages...

Years After Ditching the Click, CPG Marketers Embrace Web Ads With 'Calls to Action'

Social media has created new ways for advertisers to seek a call to action that go beyond the share and the "like."

Oopsie, we don't have any work for Safeway. Look over there!