Marketer Directory
Samsung Electronics Co.

Latest News About
Samsung Electronics Co.

See the Spot: Samsung Turns to David Beckham to Promote Galaxy Note

May 22, 2012

...Samsung is throwing its hat into the Olympics advertising ring with a web...

Samsung Must Make Do After U.K. Olympic Torch Relay Is Downsized

May 17, 2012

...version has been scaled back -- and that's disappointing to the sponsor. Samsung Electronics Co.'s sponsorship means its brand will be accompanying the Olympic...

It's a Tablet! It's a Phone! It's Another Viral Hit for Samsung

April 05, 2012

...Samsung's 's polarizing Galaxy Note phone-tablet hybrid is surpassing sales expectations...

Samsung Photo Exhibit Showcases Work by Blind Children

April 05, 2012

...from the Hanbit School for the Blind. Cheil said the exhibit "shows Samsung Electronics ' philosophy -- technology makes people happy." Cheil originally started as Samsung 's...

HTC Goes All-In on 'One' Phone in Battle With Apple, Samsung

March 30, 2012

...looking to the One line to spur sales. Given stiff competition from Samsung and Apple especially, HTC reported a rough fourth-quarter and provided a...

Latest Samsung Electronics Co. Ads

Samsung: David Beckham

Agency: Cheil, USA

Kicking it with sweet music.

Samsung: Brutus

Agency: Ideo,

You don't want to mess with these baddies

Samsung: Larry

Agency: Ideo,

You don't want to mess with these baddies

Samsung: Fiona

Agency: Ideo,

You don't want to mess with these baddies

Data

DataCenter: Data Tables: Top 200 Megabrands

Brands, products and services of the same name by U.S. media spending

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Global Marketer Trees 2009: Samsung Group

Worldwide measured media spending $928.1 million

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DataCenter: Data Tables: Top 200 Megabrands

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Marketer Trees 2010: Nissan Motor Co.

...chairman-president-CEO of Nissan. Renault also owns 80.1% of Renault Samsung Motors. It bought control of the South Korean automaker in 2000

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DataCenter: Data Tables: 100 Largest Global Marketers

100 Largest Global Marketers, 2011 edition. A ranking of marketers by measured media spending.

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Global Marketer Trees 2009: Vietnam

...1 524.8 Masan Food Corp 6.6 3.0 119.0 Samsung Group 6.5 4.9 34.0 LG Group 6.3 4...

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DataCenter: Data Tables: Top 200 Megabrands, 2011 edition

...11.3 43 44 Lipitor Pfizer 272 247 10.1 44 90 Samsung Samsung Electronics Co. 271 158 71.3 45 48 Coca-Cola Coca...

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Agency Family Trees 2008: Cheil Worldwide

...and Singapore. Cheil became listed on the Korean Stock Exchange in 1998. Samsung (Samsung Corp., Samsung Card and Samsung Electronics), its largest shareholder, holds 18...

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DataCenter: Data Tables: 100 Leading National Advertisers, 2011 edition

100 Leading National Advertisers, 2011 edition, ranked by total U.S. advertising spending in 2010.

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Global Marketer Trees 2009: South Korea

...163.7 -10.4 SK Telecom 139.5 161.8 -13.8 Samsung Group 130.2 167.0 -22.0 KT 109.2 167.8...

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For more information on this directory, please contact Lisa Scotto at lscotto@adage.com