Marketer Directory
SC Johnson

Latest News About
SC Johnson

The Resurgence of the Corporate Brand

April 17, 2013

...Beyond P&G, a series of CPG players such as Unilever and SC Johnson have stepped up visibility for their corporate logos, tag lines and...

P&G Regains Top Slot in Shopper Marketing

April 11, 2013

Who's tops in shopper marketing? Procter & Gamble is back at No. 1, passing Unilever.

PepsiCo's Global CMO Departs

March 08, 2013

The move comes a year after PepsiCo pledged to double down on marketing in an effort to build its core brands and better compete with rivals like Coca-Cola.

DraftFCB's New Global CEO Is 38-Year-Old Carter Murray

March 06, 2013

Not only is the embattled Interpublic Group of Cos. agency getting a new leader, it's poised for a major cultural shift under Mr. Murray.

DraftFCB's Media Department Shifts to Sibling Shop in Interpublic Reorg

January 31, 2013

Interpublic Group's DraftFCB is relinquishing its media business to IPG Mediabrands as it takes steps toward repairing its damaged image.

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Data

DataCenter: Data Tables: 100 Largest Global Marketers

December 09, 2012

100 Largest Global Marketers, 2012 edition. A ranking of marketers by measured media spending.

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DataCenter: Data Tables: 100 Largest Global Marketers

December 04, 2011

100 Largest Global Marketers, 2011 edition. A ranking of marketers by measured media spending.

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DataCenter: Data Tables: Top 200 Megabrands, 2011 edition

June 19, 2011

Top 200 Megabrands, 2011 edition, ranked by total U.S. measured media spending in 2010

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DataCenter: Data Tables: 100 Leading National Advertisers, 2011 edition

June 19, 2011

100 Leading National Advertisers, 2011 edition, ranked by total U.S. advertising spending in 2010.

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For more information on this directory, please contact Lisa Scotto at lscotto@adage.com