May 14, 2013
Instead of focusing on their core position, too many marketers try to go upscale or downscale with failure most often the result.
May 13, 2013
...All agree that paid promotion and PR are usually at play. Remember, Volkswagen's "The Force" (the Darth Vader ad) was also a Super Bowl...
May 08, 2013
...of America. He noted the agency will be responsible for supporting the Volkswagen -owned luxury auto brand's long-term goal to "connect consumers in...
April 22, 2013
...The Volkswagen Fusca (the new Beetle in Brazil) has something called "DSG Tiptonic Transmission...
April 22, 2013
...study of the 1960s creative revolution: DDB 's post-war turnaround of Volkswagen by eviscerating its German past. In other words, if you can do...