Marketer Directory
Yum Brands

Latest News About
Yum Brands

DraftFCB Strengthens California Presence, Taps Rahul Roy to Run It

May 22, 2013

...DraftFCB is doubling down on its new Los Angeles office, naming longtime Yum Brands account lead Rahul Roy as managing director of the agency. Mr...

Taco Bell Names Marketing Chief Brian Niccol President, Announces New CMO

May 14, 2013

...Valley Granola Bars and Yoplait. Mr. Niccol, a veteran of parent company Yum Brands , became Taco Bell's CMO and innovation chief in late 2011...

Avian-Flu Scare Deals Yum Another Blow in China

April 24, 2013

The Avian flu is making Yum Brands ' China sales sick. While the company has been enjoying strong sales...

McDonald's Enlists Olympian Gabby Douglas to Tout Egg White Delight

April 23, 2013

...as the chain has faced more competition from Burger King Worldwide and Yum Brands ' Taco Bell -- both of which are introducing healthier new items. Last...

Pizza Hut: It's OK to Go Crazy (With Cheesy Crust Pizza)

April 03, 2013

What's Pizza Hut most proud of? A pie with 16 cheese pockets. "We think this is one of our most creative pizzas ever."

Latest Yum Brands Ads

Planters: The Team

Agency: BEING,

Yum.

Lindt: Gold Bunny Hunt

Agency: DraftFCB,

Find the bunny.

Tillamook: Yum Factory

Agency: Hello Design

The journey to yummy.

Data

DataCenter: Data Tables: 100 Largest Global Marketers

100 Largest Global Marketers, 2012 edition. A ranking of marketers by measured media spending.

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DataCenter: Data Tables: Megabrands, 2012 edition

Largets 200 megabrands from 100 Leading National Advertisers report, 2012 edition

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DataCenter: Data Tables: Top 10 Advertisers in Nine Media, 2012 edition

...9.6 8 Time Warner 237.3 210.4 12.8 9 Yum Brands 230.0 237.7 -3.2 10 Walt Disney Co. 226...

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DataCenter: Data Tables: 100 Leading National Advertisers, 2012 edition

100 Leading National Advertisers, 2012 edition, ranked by total U.S. advertising spending in 2011.

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For more information on this directory, please contact Lisa Scotto at lscotto@adage.com