The Next Agenda: Thriving In a Post-Digital World

Digital is no longer the next big thing, it’s everything. Or, is it anything? Does the word “digital” even deserve a spot in the next agenda for this dynamic industry?

Ad Age’s best-in-class editorial team pairs with brand, technology and media leaders to drive game-changing conversations–and to get to the bottom of what’s really happening in the advertising arena. No conversation is off the table or swept under the rug at the Ad Age Digital Conference on April 14 & 15, in New York City.

We’ve cut through the noise like no one else to share critical insights that will shape a new framework for your future. During this two-day event, your questions, your input, your ideas will set our agenda in the post-digital world before the Upfronts, NewFronts, and Cannes even get started.

Nine years ago, when we started the Ad Age Digital Conference, digital was the next big thing. Be there on April 14 & 15 to decide what’s next.

Within this broader conversation we’ll tackle some of the most interesting debates impacting advertising’s growth
•  Find out what marketers really need for agency partners
•  Understand the new CMO role: guardian of the consumer experience
•  Explore attention metrics: Is time the new currency?
•  Look at the future of brand storytelling: story making. Who is seeing results and how?
•  Hear brand leaders talk candidly about failure as the foundation for bigger success

Team discounts are available.

Register Now

, Tickets

Register Now

? Location

Pier 36

299 South Street
New York, NY 10002
www.pier36nyc.com

April 14 & 15, 2015

@ contact us t f l

aa_memberSave20_300x250_V6-3.4.14

Adam Kleinberg

Adam is the CEO of Traction which nabbed silver for Ad Age 2013 Small Agency of the Year on the West Coast and was recently named iMedia’s Independent Agency of the Year in 2014. MediaPost named Adam an OMMA All-Star in 2013, an award given to the three most influential digital creatives in the U.S. each year.

Here’s why.

In 6th grade, Adam was programming video games on a PET computer. In 1997, I started my first blog. In 1998, I was the resident Flash guy at a hot integrated agency. Then, he hopped around several agencies—both digital and traditional—for a few years. 

In 2001, Adam and some friends started Traction.

Traction calls itself a full-service interactive agency, but believes that everything is interactive. The agency has had the good fortune to provide innovative marketing solutions to some of the world’s greatest brands including Adobe, Alibaba.com, Bank of America, CamelBak, Clos du Bois, Intel, Healthy Pet, Robert Half International, Shutterfly, Virgin Mobile and Walmart.com.

Adam is a prominent voice in the advertising industry. He is a regular columnist for Ad Age and has also been published in Forbes, Mashable, Digiday and Entrepreneur.

x

Allison Checchi

Allison leads YP’s marketing, branding, and communications efforts to consumers, local businesses, and the advertising industry.

Since joining YP in 2011, Allison has been core to the company’s evolution as the leading local search and advertising company, most recently as Senior Vice President of Value and Yield Management and Business Development. In this role, she defined new revenue opportunities for YP’s consumer properties and further developed the value of YP’s Local Ad Network. Allison also served as a key member of YP’s transformation team during the company’s spin-off from AT&T.

Allison joined YP from Bain & Company, where she spent more than 10 years as a Principal in the Technology, Media, and Telecommunications practice. While at Bain, she specialized in growth and competitive strategy across a wide range of industries, with a particular emphasis in advising media companies on their digital strategies.

Allison holds a BS degree in Economics and Engineering Science/Management of Technology from Vanderbilt University and an MBA from Harvard Business School.  Allison resides in Los Angeles with her husband and three kids.

x

Andrew Benett

Andrew Benett was appointed Global CEO of Havas Worldwide and Havas Creative Group in 2014, after serving as Global President of the network. In his role, he is responsible for the management of Havas’ creative agencies.

Prior to this, Andrew spent three years as Global CEO of Arnold Worldwide, leading the network’s 17 offices in 14 countries. Andrew and his team grew Arnold Worldwide by more than 30% during that time, winning and growing relationships, and dramatically enhancing the agency’s digital capabilities. In 2010 the agency was named Comeback Agency of the Year by Ad Age, and in 2011, was named to Ad Age’s Agency A-List.

Andrew joined Havas Worldwide, then known as Euro RSCG Worldwide, in 2004 as Global Chief Strategy Officer. In 2007 he was named Co-CEO of Euro RSCG NY. Prior to joining Havas, Andrew was EVP, Executive Director, Strategy and Innovation, at FutureBrand.

Andrew has received some of the industry’s most esteemed honors. He has been inducted into the AAF’s Advertising Hall of Achievement, honoring innovators under the age of 40 (2010), Boston Busines Journal’s “40 Under 40” (2010) and Crain’s New York Business’s “40 Under 40” (2009). Andrew is a frequent contributor to the Financial Times, Brandweek, CNBC, and CNN, and speaks regularly on the topics of corporate branding, CSR, marketing innovation, and talent. He is also co-author of three marketing books, Consumed: Rethinking Business in the Era of Mindful Spending; Good for Business: The Rise of the Conscious Corporation; and The Talent
Mandate: Why Smart Companies Put People First.

Outside of work, Andrew sits on the National Advisory Council of the Make-A-Wish Foundation and The College Board of Advisors at Georgetown University, and is a Director-at-Large for the 4As (the American Association of Advertising Agencies). Andrew is a member of the 2012 class of Henry Crown Fellows at the Aspen Institute and a member of the Aspen Global Leadership Network.

He is a graduate of Georgetown University’s College of Arts and Sciences and is married with three young sons.

x

Ann Lewnes

As senior vice president of global marketing, Ann Lewnes is responsible for Adobe’s corporate brand, corporate communications and integrated marketing efforts worldwide. She drives the company’s corporate positioning, branding and identity, marketing campaigns, public relations, social media and field marketing programs to ensure strong connections with customers and constituents. As champion of Adobe’s brand to employees and the community, she also oversees Adobe’s internal communications and community relations efforts including the Adobe Foundation, which funds philanthropic initiatives around the world.

Prior to joining Adobe in November 2006, Lewnes served as vice president of sales and marketing at Intel Corporation. At Intel, Lewnes helped build global demand for the Intel brand from consumers, business professionals, and key computer channels. She managed the highly successful “Intel Inside” program and oversaw several groundbreaking campaigns, including the launches of the Pentium® and Centrino® processor brands.

In 2000, Lewnes was elected to the American Advertising Federation’s Hall of Achievement. In 2010, she was honored with a Changing The Game Award by the Advertising Women of New York (AWNY).

x

Ashley Kaplan

Ashley Kaplan is the Head of Content for Fullscreen, a next-generation media company that builds technology and provides premium services for its global network of brands and content creators. Recently, Kaplan was named one of Ad Age’s 2014 Media Mavens for her work in redefining the meaning of premium content in the digital landscape.

Previously, Ashley was Vice President of Digital Content and Strategy for the Magical Elves. In this role, Kaplan oversaw the development, production and content partnerships for all media adjacent to the company’s television properties. Most notably the Emmy Award winning series, Last Chance Kitchen, which ranked as the highest viewed digital series in Comcast history.

Kaplan was also responsible for the development and production of various original branded entertainment projects and spearheaded the launch of the Magical Elves Latin programming division with the creation of Top Chef Estrellas for Telemundo, which is now it its second season.

Before joining the Magical Elves, Kaplan helped launch the Viacom owned, Logo Network’s, digital content department, producing the first online original series for the channel. There she went on to create a vast library of content for the collection of Viacom websites.  Previously, Kaplan served as a producer at Current TV and as a development executive at Evolution Media.

x

Ben Huh

Ben Huh is the Founder and Chief Executive Officer of Cheezburger (http://cheezburger.com).  The former journalist turned successful entrepreneur has been credited with pioneering Internet culture as entertainment, crowdsourcing, and bringing Internet memes to the mainstream.

Since first acquiring I Can Has Cheezburger? in 2007, Huh has grown the media company to now include more than 50 online humor sites that generate more than 200 million page views monthly.  His Internet culture empire includes popular sites such as FAIL Blog, The Daily What, Know Your Meme and Memebase.  Cheezburger has also released five books, two of which are New York Times bestsellers, and was the focus of the LOLwork reality television series, which aired on the Bravo network in 2012.

The Internet culture connoisseur has been featured in many high-profile media outlets including The New York Times, The Wall Street Journal, The Huffington Post, Mashable, WIRED, Inc., and TIME. He was named one of the “100 Most Creative People in the Business” by Fast Company, and was recognized as one of the “Top 10 Worst Dressed Men in Silicon Valley” by GQ.  In 2011, Huh received the prestigious Ernst & Young Entrepreneur of the Year Award, and in 2012, he received Newsweek’s “100 Most Influential Digital Disrupters.”

As a top industry expert, Huh has been tapped to speak on numerous panels at leading conferences including SXSW, TEDx, Ad Age Digital SF, Engadget Expand and Web Summit. He is also a Co-Founder and board member of Circa, an online journalism startup which re-imagines the way people will consume news.

Huh holds a BSJ from Northwestern University’s Medill School of Journalism and resides in Seattle with his wife Emily.

 

x

Bob Rupczynski

Bob Rupczynski is Kraft’s Vice President of Media and Consumer Engagement. He is responsible for reinventing Kraft’s marketing capability and consumer communications in the age of media, data and digital disruption. He joined Kraft in this role in September 2012.

Bob is leading the evolution of Kraft’s marketing tools to enable consumer-tailored, real-time communications and precision marketing. He is responsible for spearheading the strategy that allows Kraft to connect more closely to its consumers, by creating and delivering more relevant content, in the right context, at the right time.

Bob brings a long track record of disruptive marketing innovation to Kraft. Previously, he served as the Global Director of Digital Marketing for the Wrigley Company where he developed the global social media strategy that grew the company’s Facebook engagement by more than 42 million fans in 18 months. Before that, Bob spent seven years in global digital marketing at Alberto Culver where he transformed the company’s online presence from a single website into a global digital platform.

A recognized leader, Bob’s work has earned 15 Cannes Lions and two of the inaugural Facebook Awards in 2012 for innovation in global digital marketing. In addition, Bob serves on the AOL CPG Advisory Board.

He received a Bachelor’s Degree in Mathematics and Computer Science from Wheaton College and a Master of Science in Integrated Marketing Communications from Roosevelt University. In his spare time, Bob is an avid triathlete who has competed in Ironman events.

x

Brent Poer

As President, LiquidThread North America, Brent oversees SMG’s digitally-led content creation unit, which produces content for some of the world’s leading marketers including P&G, Walmart, Kraft, American Honda Motor Company, and Microsoft. In this role, Brent leads the creative and operational aspects of LiquidThread, including oversight of its 83-person team of content producers.

As a result of Brent’s leadership and impact, SMG has won two Cannes Lions in Branded Content – the only media agency to win in this category. SMG was awarded a Gold Lion in 2012 for LiquidThread’s work with Kraft Wheat Thins and “The Colbert Report,” and a Silver Lion in 2013 for their work with Pedigree and “Annie: From Shelter to Stage.”

Previously, as Managing Director of MediaVest Los Angeles, Brent oversaw the West Coast operation including client relations, its product, and planning and buying services for a diverse roster including Comcast Entertainment, Mattel, THQ, Public Storage and others. In this role, Brent also served as the West Coast lead of LiquidThread, where he produced a number of industry firsts, including “TV to Bing About” in 2011, the first advertising program to take over a network’s slogan and integrate network talent, in partnership with Microsoft and the CW.

x

Chris Curtin

Chris Curtin is the Chief Brand and Innovation Marketing Officer at Visa Inc., where he is responsible for shaping Visa’s marketing strategy to drive adoption of digital-payment products and platforms in new channels and with financial institutions, merchants, developers and technology partners.  Additionally, he is responsible for the stewardship of the Visa Brand, Product and Sponsorship marketing efforts.

Before joining Visa in 2013, Curtin was Senior Vice President of Marketing Strategy, Innovation and Operations at HP, where he developed and executed HP marketing strategy, customer engagement, multi-purpose innovation and helped drive the HP brand in existing and emerging channels.  His oversight included marketing operations, digital and social media, mobile marketing and HP.com, the company’s global web flagship.

Prior to HP, Curtin was Vice President of Global Media & Technology at The Walt Disney Company, directing the company’s new media marketing and technology initiatives.  In his 13 years at Disney, he also managed global media buying, planning and digital-channel initiatives. He served as the principal architect behind a plan to move Disney Destinations into the digital space; structured and implemented Disney Travel on Demand, the first interactive travel cable channel; and launched Disney’s first external commitment to user-generated brand marketing via a Disney Parks channel on YouTube. He served as a special adviser to Michael Eisner as Vice President of Corporate Synergy and Special Projects.

x

Cindy Chastain

Cindy is SVP, Global Customer Experience & Design at MasterCard, where she is focused on bringing the lens of customer experience, innovation and design to help differentiate the brand through connected product & marketing experiences.

Before joining MasterCard, Cindy was a customer experience strategist and and Executive Creative Director at R/GA, working as part of the Business Transformation group.  In this role she is focused on building consulting relationships with clients, defining strategies as well as overseeing the creative development of digital product, service and brand experiences.  Primary clients included Nike, Volvo, HP, Verizon and Walmart.

Her first career in filmmaking can be credited to her continued obsession with storytelling and how it informs great experience design.  She holds an MFA in screenwriting from Columbia University and a B.S. in Radio, TV, Film from Northwestern University.

x

Dan Roth

Daniel Roth is the executive editor of LinkedIn, based in New York.

In the role, he oversees the edit team that handles and helped launch:
• The news on Pulse, LinkedIn’s groundbreaking social professional news product (formerly LinkedIn Today);
• The LinkedIn Influencer program, LinkedIn’s original content offering from about 500 of the world’s top thought leaders (from Apple’s Angela Ahrendts to Marsh’s Peter Zaffino);
• All other areas of original and curated content.

The never-understated Business Insider called him the “most powerful business journalist on the Internet.”

Previously, Roth was the managing editor of Fortune’s digital offerings, overseeing its websites, apps and digital initiatives.

Roth was a senior writer at Wired magazine, where he wrote deep dives on Larry Page’s Android vision, Brian Robertson’s Comcast dreams; and a cover story on Shai Agassi’s Better Place (a Loeb Awards finalist). His 2009 story on Demand Media was included in Yale Press’ Best Technology Writing 2010.

Roth joined Wired in 2007 from Condé Nast Portfolio, where he was a founding member.

For eight years, Roth was a senior writer and editor at Fortune. Some of his most cited stories include secretly embedding at America’s top employer, The Container Store; a rare joint interview with Warren Buffett and Bill Gates; a profile of the founder of BitTorrent (selected for Best American Science and Nature Writing anthology); and a story in which he followed the creators of Skype as they were building their company (named Best Story on Entrepreneurship at the Business Journalist of the Year Awards). His piece on Pat Robertson’s business empire earned him a letter from Robertson suggesting that he’s bound for hell.

Roth started his career at the Triangle Business Journal in Raleigh, NC, moving to Forbes a year later.

He lives in Brooklyn with his wife and 3 sons and is originally from Kentucky.

x

David Berkowitz

David Berkowitz is Chief Marketing Officer at agency MRY, where he spearheads marketing operations, directs the agency’s communications, and gains visibility for clients such as Visa, Johnson & Johnson, and Coca-Cola. Previously, he spent seven years at 360i, serving as Vice President of Emerging Media; he also co-founded its social media practice and led its Startup Outlook initiative. David has contributed more than 500 columns to outlets such as Advertising Age, and he has penned his blog MarketersStudio.com since 2005. He has spoken at more than 250 events globally, and he is mentioned regularly in the press.

x

David Christopher

David Christopher, Chief Marketing Officer ― AT&T Mobility, leads all marketing, including product strategy, service & product management, pricing, advertising and go-to-market execution across AT&T’s extensive portfolio of branded wireless communications services and devices for its 85M+ wireless customers.

His responsibilities include overall direction and planning for branded wireless services, including voice, data and cloud products, devices and accessories, and service and offer pricing as well as go-to-market execution for national and field marketing, including advertising, merchandizing for AT&T’s more than 2,000 company-owned retail stores, and strategic partnerships across all channels.  His duties also include youth and diversity marketing, direct marketing, and marketing research, science and analytics, encompassing sales forecasting, churn analytics and big data for customer lifecycle management.

Christopher also oversees the award-winning AT&T Developer Program and its more than 43,000 members, leading the team that determines and delivers the APIs, tools and training developers need to build new and innovative applications.

x

Dominic Good

Dominic Good is the Financial Times’ global advertising strategy and sales director, appointed in November 2013. He is responsible for the FT’s global advertising sales across print, digital and content marketing as well as overseeing the research and insight teams in Europe and the USA.

Good was previously EMEA publisher for the Financial Times, overseeing advertising sales and circulation in the region.

Good rejoined the Financial Times in 2004 after 5 years during which he was a founding partner of Adforum.com a web based creative monitoring and intelligence service for marketing professionals, founded in 1999.

He first joined the Financial Times in 1989 in the UK, later transferring to Europe as manager of the Paris office and commercial manager of the FT’s first foray into the Russian market, Financial Izvestia.

Good was educated at London University, the University of Aix en Provence and gained an MBA in 1999 from City University Business School.

x

Eric Hirschhorn

Eric Hirschhorn’s path to becoming Chief Marketing Officer for BURGER KING® North America has been a unique one.  Starting off as a lawyer at 3G capital, where he served as general counsel in the acquisition of BKW, and transitioning into marketing quickly after may sound unconventional, but Eric is a fairly unconventional CMO.

He has a simple philosophy when it comes to millennials – hire them; a blunt philosophy when it comes to traditional sports sponsorships – they’re ripe for radical reinvention;  and a courageous philosophy when it comes to innovation – go for it all, like he did with the introduction of the lower calorie, lower fat Satisfries.

In his current role, he oversees all marketing and communications for BURGER KING® North America, and was previously Vice President of Market Intelligence and Global Innovation.

He is a born and bred New York sports fanatic and was captain of the University of Pennsylvania swimming team. Eric lives in Miami Beach, FL with his wife and 1 year old son Hunter, who despite being thoroughly unimpressed by this bio, remain his biggest fans.

x

Ezra Palmer

Ezra Palmer is SVP, Editorial Director of eMarketer.  He has been creating and managing digital content products since the mid-1990s, when he was the founding news editor of The Wall Street Journal’s online edition, WSJ.com.  Prior to joining eMarketer, Ezra was SVP, digital content and product development, for Westwood One, and he was the Managing Editor and Senior Product Director of Yahoo! News.  He is a former board member of the Los Angeles Press Club.

 

 

x

Howard Pyle

Howard leads the Marketing Innovation Group at IBM, which champions agile methods and design thinking to build new brand experiences and scalable marketing capabilities. Through a network of design studios in New York, London and Tokyo, this group drives brings together designers, developers, writers, strategists, and other experts to create innovations that power IBM’s digital marketing and digital commerce operations.Howard was previously a Senior Partner at Ogilvy where he led digital strategy and platforms on the global IBM account. In that role, he collaborated with IBM management to develop key digital strategy programs and helped launch the Lab model in partnership with global leaders from marketing, communications, IBM’s CIO, and agency partners.
Prior to Ogilvy, Howard was Executive Director of Creative Development in TBWA’s Digital Arts Group, a global creative and strategy team that created innovation programs for global clients such as Pepsi, Nissan, and Apple. Prior to TBWA, Howard co-founded the boutique agency Local Theory and developed creative products and digital strategy for Nokia, National Geographic, Fremantle Media, among others. Howard was also previously VP of Technology at Uproar.com, a game developer acquired by Vivendi Universal.

x

Jenna Fagnan

Jenna Fagnan left her job at LVMH in 2010 to help launch Tequila Avion with Founder and Chairman, Ken Austin, and to become the president of the company. Fagnan contributes over 15 years of experience in the beverage and hospitality industry, as well as years of general management and branding experience.

Prior to her joining the Tequila Avion team, Jenna held the role of Vice President of Marketing and Sales for TAG Heuer, a division of LVMH, Louis Vuitton Moet Hennessy. In this former position she led all disciplines of TAG Heuer’s marketing efforts including consumer and trade advertising, public relations, visual merchandising, events, consumer research, celebrity ambassador partnerships and sales training programs, and as VP of Sales was responsible for delivering and growing revenue for the US and Canada.

From 2002, Jenna was part of the LVMH family where she served as Managing Director for Dom Pérignon USA. During her tenure there, she managed all aspects of the Dom Pérignon business and led the brand to record double digit sales and profit growth. Fagnan also simultaneously led champagne portfolio strategy for the group, as well as the introduction of Ruinart champagne into the American market during 2005.

Prior to LVMH, Fagnan was a Supervisor with Wieden & Kennedy on the Nike and Coca Cola businesses. In this capacity she helped develop brand strategy for Nike as well as create advertising campaigns for TV, print, outdoor, internet and grassroots programs. Fagnan also helped to relaunch the Diet Coke and Coca Cola Light brands worldwide.

Fagnan earned a Masters of Business Administration from Harvard University and a Bachelor of Science degree from Trinity University in San Antonio, TX.  Fagnan is actively involved in numerous non-profit organizations and currently resides in Manhattan.

x

Julie Fleischer

Julie oversees Kraft’s industry-leading CRM organization, Content Marketing center of excellence, and programmatic media.

She is responsible for delivering excellence in content across Kraft’s scaled owned media ecosystem and throughout social and paid media to drive business results, consumer engagement, and sustainable competitive advantage via the development of first party data. Julie is also responsible for driving effectiveness and efficiency in media via programmatic and developing and delivering the roadmap to expand programmatic across greater depth and breadth of data and into new channels.

x

Justin Smith

Justin B. Smith is Chief Executive Officer of Bloomberg Media Group, Bloomberg L.P.’s global multi-platform media organization that comprises web, mobile, television, digital video, radio, print magazines and live events platforms.

Since joining Bloomberg L.P. in September 2013, Justin has completed a strategic review of Bloomberg Media and outlined a new vision to build the leading, next generation media company for global business by concentrating on the development of a series of digitally-led, multi-platform new brands. Crediting him as an “aggressive digital innovator,” Justin was recently named to The Hollywood Reporter’s 35 Most Powerful People in New York Media 2014.

Prior to Bloomberg, Justin was President of Atlantic Media where he spearheaded a dramatic revitalization of The Atlantic and launched award-winning digital brands such as Quartz, The Atlantic Wire and Defense One. Under his leadership, Justin and his teams were recognized by The New York Times as “something of a marvel in the publishing world,” along with a number of awards, including Advertising Age’s 2010 “Publishing Executive of the Year,” Advertising Age’s 2010 “Magazine A-List” and min’s 2010 “Most Intriguing People in Media.”

x

Justin Tobin

Justin Tobin is founder and president of DDG, a consultancy that designs, builds and manages startups inside Fortune 500 companies to ignite innovation and sustainable growth for the greater good of the organization.

With over 10 years of digital innovation and marketing experience in the financial services and consumer product industries, Justinpartners with individuals who have the power to mandate change within their larger organizations to embed a team inside and establish mission, protocols and measurement tools. He guides the development and growth of clients’ innovation practices to help them adopt different ways of working, a new set of processes, metrics and mindsets in order to become more entrepreneurial in their approach to growth and innovation.

Previously, Justin was Vice President of Interactive Strategy and Transformation at American Express, where he developed Amex’s first social media strategy in the United States. His responsibilities included the development and management of American Express’ Interactive Strategy, Customer & Competitive Intelligence, American Express Mobile, Amex’s Digital Innovations platform, and eChannel Optimization activities at a global level. He also managed multiple Credit Card P&Ls including the International Premium Product portfolio at Amex where he was responsible for global product development activities and portfolio management for the Platinum and Centurion (Black) Cards in 21 markets outside the US.

x

Kris Magel

Kristian (Kris) Magel serves as Chief Investment Officer for Initiative in the United States, one of the Interpublic Group’s (NYSE: IPG) three worldwide media networks and part of the company’s IPG Mediabrands unit. Kris is responsible for the agency’s integrated investment teams across all channels including digital, broadcast, print and search. His Investment teams are fully integrated within every account working in conjunction with the firm’s Strategy, Analytics and Business Leadership groups to deliver 360 degree multiplatform media and marketing plans. Kris sits alongside the Investment Leaders of fellow IPG agencies as a member of the MagnaGlobal Consortium, working with media partners to deliver the most effective marketing investment approaches that maximize client marketing spends.

A veteran with nearly two decades of experience in the media business, Kris has proven himself a formidable negotiator who has earned the respect of media partners for both his analytical approach to the marketplace and his passionate representation of clients. His reputation for articulate, informed intelligence also makes him a favorite with the press and a popular panelist at industry events.  In 2012 Magel was named to the Adweek 50 (#16) as one of the industry’s most influential executives and was a Mediaweek ‘Media All-Star’ in 2007.  Magel also has an influential voice within the video industry, serving as a co-chair of the Ad Council Broadcast TV Committee, a member of the advisory boards of industry collective Videonomics and Advertiser Perceptions and a board member of the New York Advertising Club.

x

Laura Desmond

Laura Desmond was one of the youngest CEOs when appointed to lead SMG globally in 2008, but that was only the first of many marks she has made on the agency and communications business since. She is regarded throughout the industry as a game-changer, a true innovator and the lead architect in building the media agency of the future.

Commanding a staff of over 8,000 employees, across 100 offices globally, Laura attracts diverse talent and executives who bring unconventional thinking to reinvigorate the role of a media network.

She has ushered in and nurtured relationships with some of the biggest and most successful marketers worldwide including Procter & Gamble, Samsung, Coca-Cola, Mars, Mondelez, Kellogg’s, Honda, Walmart and Kraft Foods.   She is also recognized for ushering in a new breed of partnerships that are deeply rooted in co-creation, data and analytics, and creativity fueled by technology, among them, recent partnerships with Twitter, Acxiom, Tencent and Facebook.

x

Laura Molen

Laura Molen serves as Executive Vice President, Lifestyle Advertising Sales Group, NBCUniversal. In this role, Molen has strategic oversight of all advertising sales initiatives for Bravo, Oxygen, E!, Esquire and Sprout. Molen reports to Linda Yaccarino, President, Advertising Sales, NBCUniversal.

Molen joined the company in February 2013 as Executive Vice President, Cable Advertising Sales, NBCUniversal, overseeing sales of NBCUniversal’s impressive cable entertainment networks – including the No. 1 cable network USA, Syfy, E!, Esquire Network, Chiller, Cloo and WWE.

From 2011-2013, Molen served as Executive Vice President of Network Sales for Univision Communications Inc., the leading media company serving Hispanic America. In this role, Molen led all advertising sales and marketing operations for Univision Network, TeleFuture Network and Univision Cable Networks, to an unprecedented approximately $2 billion in revenue.

x

Lisa Valentino

Lisa Valentino is senior vice president of digital sales for Condé Nast.

In this role, she is responsible for digital ad sales across the company¹s portfolio and reports to both Edward Menicheschi, chief marketing officer and president of the Condé Nast Media Group, and Dawn Ostroff, president of Condé Nast Entertainment (CNÉ). Ms. Valentino previously served as chief revenue officer of CNÉ.

Prior to joining CNÉ, Ms. Valentino was senior vice president, multimedia sales at ESPN. In that role, she managed over a billion dollars in revenue by selling multimedia programs across ESPN¹s portfolio, which includes both domestic and international television, digital, live-event and print platforms.  Previously, Ms. Valentino served in a number of senior executive positions in ad sales at the company.

Ms. Valentino joined ESPN from Yahoo!, where she managed video ad sales for several content verticals. Prior to Yahoo!, Ms. Valentino was a media buyer at Televest where she worked on the P&G account. Ms. Valentino has been named to the ³40 Under 40² list by Sports Business Journal and recognized by CableFAX on their ³Most Powerful Women in Cable² list.

Ms. Valentino holds various roles within the Interactive Advertising Bureau (IAB) and the Online Publishers Association (OPA) and is a graduate of the Betsy Magness Leadership Institute. She is a graduate of Lafayette College and resides in New York with her husband and children.”

x

Melvin Wilson

Melvin has a knack for using marketing and technology in concert and has been doing so in the marketing and communications industry for 19 years.

He currently runs strategy and research for IPG’s global media think-tank, IPG Media Lab.

Since joining the lab, has led the team to successful research mobile initiatives with YUME, Yahoo!, and Google on behavior, data and multiscreen, the completion of whitepapers on Messaging Apps, Over the Top TV, Connected Car; and the creation of a new product for the lab called ATTENTV, that measure human attention and emotion via web enabled cameras.

Prior to that, he directed teams for digital strategy, innovation, and media at a couple of independent agencies, including d Expósito and Partners. While there he developed digital best practices, created mobile and social first strategies, won new business, and built the highest performing digital campaigns in the history of those firms and drove in millions in new revenue.

x

Meredith Kopit Levien

Meredith Kopit Levien was named executive vice president of advertising for The New York Times in July 2013. Ms. Kopit Levien is responsible for the generation of all advertising revenue from The Times’s multiplatform products and services and for leadership of the global advertising sales team.

Before joining The Times, she was the chief revenue officer at Forbes Media, where she led the North American and European revenue operations for Forbes.com, the Forbes Magazine Group and Forbes Conferences since 2011.

Ms. Kopit Levien began her professional career in 1993 at the Advisory Board Company in Washington, DC. From 1999 to 2001, she served as an account manager and director of new business for the digital advertising agency and web site development firm, I33 Communications. Before joining Forbes in 2010 as vice president and publisher of ForbesLife and ForbesWoman.com, she held various senior and strategic advertising sales positions at The Atlantic Media Company from 2001 to 2008.

Ms. Kopit Levien received a Bachelor of Arts degree from the University of Virginia in 1993.

x

Michael Allen

As Senior Vice President of Digital Products and Emerging Technology, Michael Allen is responsible for the development and operations of the league’s digital portfolio across multiple media platforms.  He oversees product development and operations of all of the league’s international digital products, including NBA LEAGUE PASS International, the league’s full-season, live-game subscription service available to fans in more than 200 countries and territories on their computers, tablets, and mobile devices.

Allen also works closely with NBA Digital on the day-to-day operations of all the league’s domestic digital assets, including NBA TV, NBA.com, NBA LEAGUE PASS, NBA LEAGUE PASS Broadband, NBA Mobile, NBADLEAGUE.com, and WNBA.com.  In addition, he oversees digital development, operations and content management for all 30 NBA teams.

During his 13-year career at the NBA, Allen has been instrumental in many groundbreaking digital initiatives, including the launch of live streaming games on NBA.com, the launch of the league’s 19 international websites, NBA All-Star balloting on multiple platforms, the first NBA mobile application, and the league’s debut of Twitter and Facebook destinations.  In 2015, Allen was honored by the SportsBusiness Journal with a Forty Under 40 Award.

Prior to rejoining the NBA in 2006 as Director of Digital Products, Allen worked for MTV Networks, where he managed digital products for the VH1 brand, overseeing numerous online, gaming, and mobile launches.  Allen began his career with the NBA in 1999 as a Department Assistant, where he was responsible for tracking and analyzing website traffic and trends for both the league and individual team websites.  Allen began his career in sports working in the marketing department for both the New York Knicks and New York Liberty.

Allen graduated from Franklin & Marshall College with a bachelor’s degree in history.  He resides in Ramsey, N.J., with his wife Alyson and their son James and daughter Isabelle.

x

Michael Roth

Michael I. Roth is Chairman and CEO of Interpublic (NYSE: IPG), one of the world’s largest organizations of advertising and marketing services companies.  Prior to serving in his current role, Roth was a member of the company’s Board of Directors.

Since assuming leadership of Interpublic in 2005, Roth has righted the company’s financial course and moved to make it an industry leader by defining new models that provide value to clients in a rapidly-changing media and marketing environment.

Prior to his current role, Roth was Chairman and CEO of The MONY Group Inc., a financial services holding company that provides a wide range of protection, asset accumulation and retail brokerage products and services through its member companies. Under Roth’s leadership, The MONY Group diversified its business mix, broadened its distribution channels and enhanced its ability to compete in today’s financial services marketplace.

Roth is a member of the Board of Directors for Pitney Bowes Inc., the Ad Council and Ryman Hospitality Properties.  He sits on the Leadership Committee of Lincoln Center for the Performing Arts; the Board of Directors of the Committee Encouraging Corporate Philanthropy and The National Center on Addiction and Substance Abuse at Columbia University (CASA). In addition, he is a Director of The Baruch College Fund and The Partnership for New York City. He is also a member of the Business Roundtable.

A certified public accountant, Roth holds an L.L.M. degree from New York University Law School and a J.D. from Boston University Law School. He is a 1967 graduate of the City College of New York.

x

Omar Johnson

As Chief Marketing Officer of Beats Electronics LLC, Johnson is responsible for leading all brand marketing, advertising and communications global efforts around the world. He applies his extensive marketing expertise across brand development, advertising, retail execution, entertainment and sports marketing, influencer youth outreach, social media, and digital execution.

Johnson joined Beats in 2010 and has developed the loudest ad campaigns to date for including The Game Before the Game featuring Neymar da Sliva, Jr, Bastian Schweinsteiger, Serena Williams, Lebron James, and many more stars in this World Cup 2014 Ad, Hear What You Want, Show Your Color Solo Campaign, 2012 Summer Olympics, Powerbeats starring LeBron James and The Pills featuring Chris Rock and Eminem.

He has strategically and successfully made Beats the headphone of choice to the best athletes, musicians and entertainers.  He has a unique way to market to all major sports & athletes from Football to Cricket.

x

Pam Kaufman

Pam Kaufman is the Chief Marketing Officer and President of Consumer Products for Nickelodeon. Kaufman is a strong global-branding executive who provides the company with high-level vision, strategy and execution across its media platforms, marketing efforts and consumer products businesses.

In her role as CMO, Kaufman serves as Nickelodeon’s marketing and branding leader, overseeing all global consumer marketing efforts across television, digital, events, music, retail ad sales and consumer products, advancing Nickelodeon’s standing as the world’s leading kids’ entertainment brand. Kaufman additionally manages the strategic property planning and retail sales and marketing efforts for Nickelodeon’s global franchises.

Kaufman leads the company’s Integrated Marketing efforts, working with blue-chip advertisers like General Mills and Toyota, and all Strategic Marketing plans for new content, including most recently a new generation of hit programming including Sam & Cat, The Haunted Hathaways, Rabbids and Sanjay & Craig. She has helmed the launch strategies for the groundbreaking iCarly, the successful return of Teenage Mutant Ninja Turtles; digital initiatives such as the network’s top-selling apps, including the Emmy Award-winning Nick App; Nick Radio, the network’s first-ever partnership with Clear Channel; and live events like the annual Kids’ Choice Awards and the first-ever SpongeBob fan convention, the “SpongeBob Shellabration.”

Kaufman’s responsibilities also include oversight of Nick’s Recreation and Special Events teams, and she spearheads the marketing strategy and support for brand extensions like Nickelodeon Universe at Mall of America, Nickelodeon’s entertainment program for Norwegian Cruise Line and the SpongeBob store at Universal Studios in Orlando, Fla.

x

Peter Naylor

Peter Naylor is Senior Vice President, Sales, at Hulu. Peter comes to Hulu with over 25 years of advertising sales experience. He was most recently Executive Vice President of Ad Sales for NBC News Digital and has worked across news, sports, and entertainment while at NBC. While at NBCU, he oversaw NBC News Digital Group responsible for advertising sales for the company’s news digital properties including NBCnews.com, MSNBC.com, CNBC.com, Today.com, iVillage.com, as well as the Universal Audience Platform. Peter also spearheaded the launch of the Universal Audience Platform, a “first party” online ad network of NBCU owned-and-operated digital properties reaching 100 million unique users each month. Prior to his post at NBC News Digital, Naylor ran digital advertising sales for the company’s entertainment and sports digital properties including NBC.com, NBCSports.com and NBCOlympics.com, SyFy.com, Bravotv.com, USANetwork.com, Oxygen.com AccessHollywood.com. He has also served as a member of the board of directors of the Interactive Advertising Bureau (IAB) for over ten years and was Chairman of the Board in 2012.

x

Ram Krishnan

Ram Krishnan is senior vice president and chief marketing officer of Frito-Lay North America. He leads marketing for the entire PepsiCo snacks portfolio, a $14 billion division. He is responsible for brand marketing, innovation, premium brands and channels, strategic insights, design and digital media.

Krishnan joined Frito-Lay in 2006, and has operated in a series of leadership roles, including senior vice president of brand marketing. He is a driving force behind some of Frito-Lay’s most iconic campaigns, such as Lay’s “Do Us A Flavor” and Doritos “Crash the Super Bowl,” one of the most successful marketing campaigns in the company’s history. Krishnan is also one of the masterminds behind the widely popular Doritos Bold stage at the South by Southwest Festival 2012-2014, intersecting brand fans with music and technology.

Krishnan’s marketing mantra is to create relevant, experiential campaigns utilizing technology and insights to drive consumers to create, share and take action. He has achieved a consistent track record of delivering strong business results while developing high-performance teams. Most notably, he has led numerous iconic brands like Lay’s, Doritos, Cheetos and Tostitos. He has expertise in brand strategy, advertising & communication, P&L general management, CRM, innovation, design and insights. He also champions multicultural marketing for a variety of Frito-Lay brands.

In 2013, Business Insider named Krishnan one of the “Most Creative People in Social Media Marketing.” His work has won many marketing, innovation and advertising awards, including multiple Effie and ADDY Awards. Prior to joining the Frito-Lay team, Krishnan worked at Cadillac and helped rebrand Cadillac Escalade into a pop culture icon.

Krishnan currently sits on the Muller-PepsiCo JV Marketing Board.   He holds a Master of Business Administration degree from the University of Michigan.

x

Rob Norman

Rob is Global Chief Digital officer of GroupM, a Director of WPP Digital and the BBC Global News.  In addition, Rob is a Governor of The Center for the Digital Future at USC and of the Future of Advertising Project at Wharton and a member of the Facebook Client Council.

Rob’s job is to lead the Group’s understanding of the disruptors and the disrupted and promote scalable innovation for clients.

In social media, Rob has a large footprint including over 20,000 followers on LinkedIn, a platform which he uses to promote the integrity of digital marketplaces as a mechanism to ensure the industry knows what GroupM and its clients expect from the vendor community.

Rob is widely published and works with a wide portfolio of our clients from AT&T to Chanel, Citi, Nestle, NBC Universal and many others.

A 28-year veteran, Rob’s personal goal is to remain relevant and to use the experience of the old and combine it with knowledge of the new to create value for clients.

Rob lives in New York and is beloved by the airline industry for his carbon footprint.

x

Rosario Dawson

Rosario Dawson is not only an award-winning actress with a 20 year career, but an all around creative, out-of-the-box innovative powerhouse whose work ranges from film production to social activism to fashion, design and technology. She has garnered praise for her numerous leading roles as well as for her work with a range of influential organizations. In 2004, Dawson co-founded Voto Latino, a non-partisan organization that empowers Latino Millennials to claim a better future for themselves and their community. She also lends her time and efforts by serving on the board of the Lower Eastside Girls Club in Manhattan, V-Day, and Operation USA. Most notably, Dawson was awarded the President’s Volunteer Service Award for her valuable contributions to the community and encouragement in getting others involved.Today, Dawson’s journey has taken her to Africa. She is a creative director and designer at Studio One Eighty Nine, which she co-founded with Abrima Erwiah, to curate and showcase beautiful work celebrating craftsmanship, heritage, and design.

x

Sabrina Caluori

Sabrina Caluori is vice president, Digital and Social Media, for Home Box Office, responsible for the enterprise social media practice as well as the day-to-day execution and publishing of digital and social experiences in support of HBO and Cinemax’s programming properties.

An award-winning digital marketer with over ten years’ experience in strategy and management, Caluori has had tremendous success using digital and social media to build massive, engaged fanbases – first for True Blood and now with Game of Thrones.  Additionally, Caluori oversaw the concept and development of the Webby award-winning social TV website HBO Connect and leads the team responsible for the publishing and content strategy for HBO.com.

She joined HBO in September 2007 as director, Social Media and Marketing.  Prior to HBO, Caluori headed the account team at interactive agency Deep Focus, from 2003 to 2007, where she used her unique ability to marry digital media, creative and publicity to create integrated, buzz-worthy marketing campaigns for clients such as HBO, Miramax, Google, Court TV and Comedy Central.

Caluori is the recipient of over 20 prestigious awards including a Cannes Lion for Best Integrated Campaign, a Billboard Award for Most Innovative Use of Technology in Advertising, plus several Webby and Shorty Awards.  She is a board member of SMAC and has spoken on social and digital marketing for Mashable, Promax, the ANA and SXSW among others.  In 2014, she was named one of Brand Innovators’ Top 50 Women in Marketing.

x

Sarah Iooss

Sarah Iooss is the Senior Vice President of Partnerships & Client Strategy for Viacom.  In this role, she develops partnerships, products, and strategy for clients, with a focus on Social Media and Video.  Previously, Sarah served as the Senior Vice President of Digital Ad Sales for the Music and Entertainment Group. Under Sarah’s leadership, her team successfully re-launched the program Unplugged across MTV, Vh1, and CMT Digital and pioneered partnerships with clients on many multi-screen Social programs surrounding MTV’s biggest events.  She was also part of the launch team for Spike TV and led the effort to bring Spike Digital Entertainment to market.

Sarah has been with the company for 12 years and in the ad sales business for 16, working across television, digital and mobile platforms.  Prior to working at Viacom, she worked at A&E Television Networks. She is a graduate of Connecticut College and holds an MFA from The New School.

x

Shane Snow

Shane Snow is an award-winning entrepreneur and journalist, the bestselling author of Smartcuts: How Hackers, Innovators, and Icons Accelerate Success, and the Chief Creative Officer of Contently, a technology company he co-founded in 2010 with the mission to create a better media world.

Originally from Idaho, Shane holds a bachelor’s degree in Business Administration, and received his master’s degree in Journalism from Columbia University Graduate School of Journalism. He has been called a “Wunderkind” by The New York Times, a “Digital Maverick” by Details Magazine, and his work “Insanely addicting” by GQ.

Shane’s writing has appeared in Wired Magazine, The New Yorker, Fast Company, Mashable, Gizmodo, The Washington Post, New Scientist, Harvard’s Nieman Lab, Poynter Institute, Business Insider, The Huffington Post, and Advertising Age. Prior to pursuing journalism, he operated a design consultancy and created information graphics for clients like Mint, MTV, and The United Nations.

Shane has been named one of Forbes’s “30 Under 30 Media Innovators,” Inc.’s “30 Under 30 Entrepreneurs,” Business Insider’s “100 Coolest People in Tech,” and Folio’s “15 Under 30 Magazine Innovators.” The recipient of Columbia University’s 2014 Innovator Award “for furthering the cause of journalism,” Shane is a member of the Sandbox Network and the Young Entrepreneur Council, a fellow of the Royal Society of the Arts, and a member of LinkedIn’s exclusive Influencer program, where he blogs alongside Bill Gates, Richard Branson, and Martha Stewart.

x

Shenan Reed

As President of Digital it is Shenan’s job to lead MEC’s digital business and be responsible for further driving the advancement of digital growth and innovation across North America.

A highly respected leader in the digital space, Shenan has a strong background in integrated planning, and a genuine understanding and appreciation for how data informs the overall communications planning process. Her acumen spans the entire spectrum of digital marketing: Digital Strategy, Online Media Placement, Search Engine Marketing, Search Engine Optimization, Social Media Strategies, Creative Consulting, and E-Commerce/eCRM Consulting.

Her early understanding of the digital consumer journey led her to open her own agency, Morpheus Media in 2001, which she built into a highly profitable and well respected business known for its work with luxury and fashion clients such as Neiman Marcus, LVMH, Mont Blanc, Chanel as well as The New York Times, and A&E Television Networks.  In 2011, she sold the agency to CreateThe Group, remaining on as Chief Media Officer.

In 2014 Shenan joined MEC to help shape the future of its digital practice and create the best integrated digital offer in the business, getting MEC in a perfect place to deliver on the ambition to be its client most valued business partner. Fully embracing the “Don’t Just Live. Thrive.” mantra, Shenan is excited to continue to help shape the growth of our talent, our clients and the industry. She has chosen “To simplify” as her Thrive project, with a mission of simplifying both her personal world and the industry.

Shenan is a much sought speaker and commentator and her insights have been sought and cited in a host of international publications, including The New York Times, The Wall Street Journal and Women’s Wear Daily. Deep understanding of analytics and online media management mandated her inclusion on the DoubleClick Client Advisory Board and Google Zeitgeist Summit.

x

Stephanie Losee

Stephanie Losee is the Managing Editor of Dell Global Communications, directing Dell’s editorial content strategy and formalizing Dell’s role as a brand publisher. Among other projects, she led the launch of Dell’s Paid Posts as the inaugural brand on The New York Times’ native advertising platform and is working on expanding Dell’s news site, Tech Page One, to encompass all of Dell’s content publishing efforts. She is a former writer at Fortune and editor at PC Magazine, and a co-author of two nonfiction books. Follow her on Twitter @slosee.

x

Steve Ellis

Steve Ellis is CEO and Founder of WhoSay, the first and largest digital media company powered directly by celebrities.

WhoSay works with over 2,000 celebrities who use WhoSay’s invitation-only platform and applications to manage their relationship with fans across all social and mainstream media.

WhoSay provides brands with a unique opportunity to reach Superfans across all verticals through authentic celebrity storytelling and a unique combination of content marketing and media targeting.

Steve has a history of helping artists to participate directly in the value they create with their content via the use of technology and digital platforms.

Previously, he was founder and CEO of Pump Audio, a music licensing marketplace that connected production and agency buyers in television and advertising with a community of independent musicians. Musicians earned money from the use of their music in TV and advertising, but remained owner of all the rights to their work.

x

Tami Bhaumik

Tami is a consumer technology marketing pioneer based in San Francisco. Tami started her career working on the Agency side with great creative shops like Saatchi and Saatchi and Goldberg Moser O’Neil.  Years ago, she moved to the client side specializing in paradigm-changing consumer technology products. She worked with products such as Slingbox, Ooma, Anki and now, Lyve.  Her philosophy is simple: get the strategy right, then put that strategy in a bold and likeable creative wrapper that can be applied everywhere the consumer will bump into it. From digital, to social, to packaging, television, radio, in-store collateral and everything in between.

She works with consumer technology products that literally change paradigms. Whether it’s watching your home television on your smartphone, tablet and/or computer (Slingbox), or eliminating your monthly home phone bill by making your calls on a phone that uses the internet (OOma),  or driving toy cars that utilize sophisticated artificial intelligence (Anki), or storing and accessing all of your digital memories in a never-been-done before way (Lyve).

Her company, Lyve, is changing the way consumers engage with their mobile devices and capture, organize, protect and view their massive photo and video collections.

x

Todd Gordon

Todd Gordon is EVP, U.S. Director at MAGNA GLOBAL, driving marketplace intelligence and investment activites across IPG agencies in United States, with an emphasis on leading IPG automation agenda. A creative thinker who consistently delivers fully integrated solutions for clients, Todd has spent much of his career working on ‘challenger brands,’ which require agencies to be smarter, faster, more innovative and more creative with their budget. This work has prepared him to overcome challenges posed by the current economic condition through active efforts to expand the agency’s definition of TV by including a broader video offerings including place based video, cinema video, professionally produced on-line video and Video On-Demand (VOD) etc.

Most recently, SVP, Managing Director of National Broadcast at IPG Mediabrands’ Initiative, Todd has taken the lead in developing best practices and enhancing systems for the Initiative National Broadcast group including the transition from DDS to Mediabank. Prior to joining Initiative, Todd spent nine years at Mediacom, where he was one of four people leading National Broadcast negotiations, responsible for the Diageo, Volkswagen & Audi, AVIS/Budget, Staples, ConAgra, Michelin and Realogy accounts.

x

Tom Adamski

Tom Adamski is Chief Executive Officer of Razorfish Global, which is made up of Razorfish, Rosetta, and LEVEL Studios. He also sits on the P12 Executive Committee comprised of top leadership within Publicis Groupe. Tom was named Chief Executive Officer of Rosetta in April of 2013 and helped grow the agency and establish its position as Publicis Groupe’s leading customer engagement agency. He was previously the CEO of LEVEL Studios, the integrated marketing and product development agency that was acquired by Rosetta in 2010.

He serves on Advisory Boards for a number of consulting, advertising, education and retail organizations and has been passionate about the intersections of design, technology and brand since his days at UC Davis, where he received his B.S. in Environmental Design.

Tom successfully balances his career with regular doses of faith and family, surfing, motorcycles and strumming a vintage guitar or two.

x

Tony Haile

Tony Haile is Chief Executive Officer of Chartbeat, the attention measurement and monetization company that tracks 55 billion pageviews a month over 4,000 media companies including 80% of the top publishers in the US. Media companies in more than 60 countries around the world use Chartbeat to help them understand how people interact with their content and ads. Over the last five years, Tony has led Chartbeat from two guys around one desk to an 90+ person company. He is an Adjunct Professor of Journalism at Columbia University and has been named one of the Top 100 Most Creative People in Business by FastCompany and 40 under 40 by Crain’s NY Business. Prior to entering the startup world, Tony competed in a round the world yacht race and led and managed polar expeditions in the high Arctic. Startups are similar, with less chance of losing a limb.

x

Tressie Lieberman

Tressie is the Sr. Director of Digital Marketing Platforms and Social Engagement at Taco Bell, joining the brand to take digital efforts to the next level in 2012. She is extremely passionate about building winning teams, developing others, and connecting with consumers in new ways.

In her time with Taco Bell, she transitioned the social strategy from talking as a corporation to conversing as a friend across channels, driving tremendous growth not only in fan numbers but more importantly with true engagement. She leads a best in class newsroom approach to listen, engage and respond in social, leading the development of content that is endemic to each platform. She recently championed the development and launch of an extraordinary mobile ordering platform that provides a new way to access the brand, and she is relentlessly focused on evolving the restaurant experience. The Taco Bell mobile app was recently named one of the 20 Best Ads of 2014 by Fast Company.

Some of the digital experiments she has led for Taco Bell include being the first brand to explore on Snapchat, producing a crowd-sourced rockumentary at SXSW, and engaging through burner phones where fans were sent on secret missions for the breakfast launch. She has also focused on bringing real-world experiences and exclusive access to brand advocates and influencers, creating a true army of super fans.

Tressie relocated to Orange County from Dallas where she spent over 5 years establishing and aggressively growing the digital program for Pizza Hut. She charted new territory with the launch of the first in category iPhone app in 2009 that was named the #1 Branded Mobile Application by Forbes Magazine. She was also responsible for defining Pizza Hut’s CRM strategy and building a robust social business plan.

x

Winston Binch

As partner and chief digital officer of Deutsch North America, Winston Binch brought digital integration to the agency behind your favorite brands and ads of the past two decades. Nothing thrills him more than using technology to unlock creativity within people and organizations so they can invent more routinely (except perhaps the LA Kings and ski runs with fresh snow). Over the past 15 years, he’s developed some of the industry’s most influential and meaningful digital experiences, bringing customization to Nike by way of Nike iD and the Pizza Tracker to Domino’s, and reinventing Volkswagen’s approach to online car buying. He has also advised countless global brands and conglomerates on how to identify the marketing potential of the digital age, including American Express, Best Buy, Burger King, Pizza Hut, Sprint and Taco Bell. An educator and humanitarian at heart, Winston is co-founder of Boulder Digital Works at the University of Colorado, a digital continuing education program, and sits on the board of Protect Our Winters, a non-profit organization against climate change. See what he’s up to on Twitter or Instagram @winstonbinch.

x

Zach Nelson

Zach Nelson has more than 25 years of leadership experience in the high-tech industry, where he has held a variety of executive positions spanning marketing, sales, product development and business strategy with leading companies including Oracle, Sun Microsystems, and McAfee/Network Associates. Nelson has been CEO of NetSuite since 2002. Nelson led NetSuite’s successful IPO in 2007 and its rise from start-up to the industry’s leading provider of cloud computing business management software suites in the world. He was named to 2013 Business Insider’s 50 Most Powerful People In Enterprise Tech list, and to Fortune magazine’s 2012 Businessperson of the Year list. Nelson holds B.S. and M.A. degrees from Stanford University.

x