² 2015 Agenda

Day 1 - Tues, April 14, 2015
Day 2 - Wed, April 15, 2015

7:45am

Networking Breakfast conversant_

8:10am

Sponsor Presentation conversant_

Measuring Digital Viewership

Scott Young

SVP, Sales

8:30am

Opening Remarks

Allison Arden

Vice President, Publisher, Advertising Age

8:40am

The Post-Digital Forecast

Ad Age Presentation and Editors' Round Table

We asked the Ad Age community what they thought the biggest challenges and opportunities will be in the coming year. Here’s what they told us. This must-see session will set the stage for the coming two days. After the presentation, Ad Age editors will offer insights on what they found most intriguing in the report.

Simon Dumenco

Editorial Director, Advertising Age

Nat Ives

Deputy Managing Editor, Advertising Age

Natalie Zmuda

Deputy Managing Editor, Advertising Age

8:55am

Viewability: Where’s It Going?

Is 100% viewability doable? What’s next—and when will it happen? We’ll hear from top industry leaders pushing the envelope.

Rob Norman

Chief Digital Officer, GroupM

Lisa Valentino

SVP, Digital Sales, Condé Nast

Interviewer: Michael Sebastian

Media Reporter, Advertising Age

9:20am

Attention Metrics: Is Time the New Currency?

What’s the future of media buying? What metric (or metrics) will win out?

Dominic Good

Global Sales Director, Financial Times

Tony Haile

CEO, Chartbeat

Shenan Reed

President of Digital, North America, MEC

Melvin Wilson

Head of Strategy, IPG Media Lab

Moderator: Michael Sebastian

Media Reporter, Advertising Age

9:55am

Sponsor Presentation Catapult_logo_new-resized

The New Conversation

Michael Miller

EVP, Managing Director

10:10am

If 90 Percent of Data Is “Crap,” Why Is Kraft All in?

At our Ad Age Data conference this past October, Julie Fleischer, Sr. Director, Data + Content + Media, Kraft Foods Group, told our audience, “90 percent of data is crap.” If that’s the case, why is Kraft so committed to transforming to become the industry’s leading data-driven marketer? Julie and Bob Rupczynski, VP, Media, Data and Consumer Engagement, will address how Kraft is reinventing marketing through data, debate the merits and pitfalls of a data-driven strategy and outline the key challenge the industry is facing on this journey.

Julie Fleischer

Senior Director, Data + Content + Media, Kraft

Bob Rupczynski

VP, Media, Data and Consumer Engagement, Kraft

10:40am

Networking Break hulu-logo (2)

11:05am

User Experience + Storytelling =?

Traditional storytelling and user experience design are on a collision course—and it’s the best thing that's happened to brand marketers and their customers since the dawn of the digital era. Learn about the forces shaping this trend, see what some of the world’s leading brands are doing about it, and gain insight into best practices for designing experiences that not only adapt to consumer behavior, but help shape it.

Cindy Chastain

SVP, CX and Design, MasterCard

Adam Kleinberg

CEO, Traction

11:35am

Fail Fast Forward

A series of 10-minute vignettes (part one)

It’s not Vegas: What happens in the digital world stays, well, everywhere. But with so much change and too much content, the digital landscape is the perfect place to forget and forgive. Showcasing examples of brands that made mistakes and then moved on to win big—and what they learned from the experience.

Jenna Fagnan

President, Tequila Avión

11:45am

Driving Growth

For agencies and marketers alike, what's driving growth in the advertising and marketing industry right now? Learn how changes in everyday consumer behaviors have altered the tools and pathways marketers like IPG use to reach them. This session will feature creative work that demonstrates this new reality.

Michael Roth

Chairman and CEO, Interpublic

12:15pm

Making Content a Conversation

Dan Roth

Executive Editor, LinkedIn

12:45pm

Sponsor Presentation foursquare-wordmark

The Future Is Near

A Special Announcement by Foursquare

Dennis Crowley

Co-Founder and CEO

Steven Rosenblatt

Chief Revenue Officer

1:05pm

Networking Lunch foursquare-wordmark

2:05pm

The Story Makers

For too long, marketers have been focusing on how they communicate on digital platforms through the wrong lens—the storyteller’s lens. As a result, today’s marketers run the risk of talking at people instead of with them.  But some leading brands are shifting away from traditional storytelling models to more of a story-making approach. In a recent Ad Age column, MRY’s David Berkowitz explains that story making is “where the brand facilitates and taps into the stories people are creating and sharing with each other.” We’ll take an inside look at some of the best story-making campaigns from the leaders behind them.

Chris Curtin

‎Chief Brand and Innovation Marketing Officer, Visa

Eric Hirschhorn

CMO, Burger King

Ashley Kaplan

Head of Content, Fullscreen

Ann Lewnes

CMO, Adobe

Moderator: David Berkowitz

CMO, MRY

2:40pm

Story Making and the Brand/Celebrity Equation: Getting It Right

FEATURING:

Rosario Dawson

Award-winning Actress

Steve Ellis

Co-Founder and CEO, WhoSay

Interviewer: Nat Ives

Deputy Managing Editor, Advertising Age

3:10pm

Co-Creating the Narrative: Taco Bell’s Approach

Taco Bell doesn't look to digital to tell stories, but rather make them. They do this by partnering with fans to turn Snapchat and Tumblr on its head with live-films and comic books, and blacking out their social media accounts to promote a new ordering app. Their commitment to weaving a rich narrative across all mediums -- a narrative that fans directly influence and contribute to -- has blurred the lines between "traditional" and "digital." Hear from Taco Bell and their creative partner Deutsch LA on the unconventional process of making marketing that fans want.

Tressie Lieberman

Senior Director, Digital Marketing Platforms and Social Engagement, Taco Bell

Winston Binch

Partner and Chief Digital Officer, Deutsch North America

3:40pm

Networking Break hulu-logo (2)

4:05pm

Designing for Story-making Mobile Experiences

While smartphones and tablets are now primary sources of media consumption, brands are still grappling with how to optimize their mobile presence. This panel features leading innovators offering strategies for creating engaging mobile stories, enabling conversations, and unifying the customer experience across all platforms.

Michael Allen

SVP, Digital Products and Emerging Technology, NBA

Tami Bhaumik

CMO, Lyve

Ben Huh

Founder and CEO, Cheezburger

Moderator: Natalie Zmuda

Deputy Managing Editor, Advertising Age

4:40pm

Fail Fast Forward

A series of 10-minute vignettes (part two)

It’s not Vegas: What happens in the digital world stays, well, everywhere. But with so much change and too much content, the digital landscape is the perfect place to forget and forgive. Showcasing examples of brands that made mistakes and then moved on to win big—and what they learned from the experience.

Meredith Kopit Levien

EVP, Advertising, New York Times

4:50pm

Brand Spotlight: Moving at the Speed of Culture

A fireside chat

Omar Johnson

CMO, Beats Electronics

Interviewer: Natalie Zmuda

Deputy Managing Editor, Advertising Age

5:20pm

Sponsor Presentation Atlas-logo-resized

 

5 Things Marketers Ought to Know

Jennifer Kattula

Head of Atlas Marketing

5:40pm

Cocktails Atlas-logo-resized

7:45am

Networking Breakfast fullscreen-logo-resized

8:25am

Sponsor Presentation fullscreen-logo-resized

New Generations Need a New Breed of Marketing 

Kevin McGurn

Head of Sales, Fullscreen and Otter Media Companies

Billy Parks

SVP, Fullscreen Content Studio

Shaun "Shonduras" McBride

Snapchat Artist

8:45am

Opening remarks

Simon Dumenco

Editorial Director, Advertising Age

8:50am

Post-Digital Innovation and the Media Landscape

A fireside chat

Justin Smith

CEO, Bloomberg Media

Interviewer: Simon Dumenco

Editorial Director, Advertising Age

9:20am

Blurred Lines: Content Marketing—Who Benefits? Who Doesn’t?

Where is content marketing headed next? This session will bring together all sides of this discussion—marketer, agency newsroom head, and publisher, to hash out the opportunities and potential pitfalls.

Stephanie Losee

Managing Editor, Dell

Brent Poer

President, LiquidThread

Shane Snow

Co-Founder and Chief Creative Officer, Contently

Jon Steinberg

CEO, Daily Mail North America

Moderator: Michael Sebastian

Media Reporter, Advertising Age

9:55am

Beyond Marketing: What ‘Digital’ Really Means Now

A fireside chat

‘Digital’ today really means ‘Technology’. What happens to the “big idea” in a post-digital world? How are today's consumers using technology to interact with brands and products in a dynamic way? And how are marketers are using technology to create more meaningful connections between brands and customers?

Tom Adamski

CEO, Razorfish Global

Interviewer: Alexandra Bruell

Lead Agency Reporter, Advertising Age

10:25am

Networking Break hulu-logo (2)

10:50am

CMO Playbook: Guardians of the Customer Experience

Today’s CMOs are “not only expected to purchase more of their own technology, but to influence tech purchases across other departments,” writes Ad Age reporter Alex Kantrowitz in a recent cover story. Much of this stems from companies focusing on safeguarding and improving the customer experience. What’s required of today’s CMO, and increasingly, tomorrow’s? Top CMOs weigh in.

Allison Checchi

CMO, YP

Pam Kaufman

CMO and President of Consumer Products, Nickelodeon

Ram Krishnan

SVP and CMO, Frito-Lay North America

Moderator: Natalie Zmuda

Deputy Managing Editor, Advertising Age

11:25am

Sponsor Presentation Eyeview Logo

Video Personalization: It's Not You, It's Them

Anthony Risicato

Chief Strategy Officer

11:40am

Fail Fast Forward

A series of 10-minute vignettes (part three)

It’s not Vegas: What happens in the digital world stays, well, everywhere. But with so much change and too much content, the digital landscape is the perfect place to forget and forgive. Showcasing examples of brands that made mistakes and then moved on to win big—and what they learned from the experience.

Sabrina Caluori

VP, Digital and Social Media, HBO

11:50am

Post-Digital Transformation in the Age of Technology

A fireside chat

David Christopher

CMO, AT&T Mobility

Laura Desmond

Global CEO, Starcom Mediavest Group

Interviewer: Tim Peterson

Ad Tech/Digital Media Reporter, Advertising Age

12:20pm

Sponsor Presentation celtra-logo- resized

Ascent of Data-Driven Ad Content in Mobile Display

Miha Mikek

Co-Founder and CEO

Matevz Klanjsek

Co-Founder and CPO

12:35pm

Networking Lunch celtra-logo- resized

1:35pm

Mobile Forecast: Are Marketers Keeping Up With Demand?

Are advertisers keeping up with consumers in an increasingly fragmented media landscape? If not, why not? In this exclusive session, eMarketer debuts their latest, in-depth forecast on mobile consumption and ad spending, uncovering the key trends and what’s behind the lag in mobile ad spending.

Ezra Palmer

SVP, Editorial Director, eMarketer

1:55pm

A Look Inside: Building Next-Generation Marketers

Marketing departments need to be agile to deliver engaging digital, social, mobile and content experiences. But most traditional marketing groups inside legacy brands aren’t structured to be that responsive, and marketers now must become agents of change. To create transformation internally, IBM is designing new systems to connect marketing, technology and agencies; adopting practices found in startups; and reorganizing the marketing function to drive and scale innovation inside the company. Hear how they’re doing it, and the results.

Howard Pyle

VP, Global Developer Marketing, IBM

Justin Tobin

Founder and President, DDG

2:25pm

Transformation From the Inside: an Agency Leader speaks

A fireside chat

A top executive from one of the world’s leading agencies talks about their internal transformation to meet the new demands of marketers in a post-digital environment.

Andrew Benett

Global CEO, Havas Worldwide

Interviewer: Nat Ives

Deputy Managing Editor, Advertising Age

2:55pm

Networking Break hulu-logo (2)

3:15pm

“Why I Started Caring About Marketers”

A fireside chat

Zach Nelson

President and CEO, NetSuite

Interviewer: Alex Kantrowitz

Ad Tech Reporter, Advertising Age

3:35pm

What’s Coming Next: Upfronts, New Fronts, Cannes and beyond

Leading experts will weigh in on what’s coming next. What will be the biggest surprises? What are the implications for the rest of 2015? The editors will then join in and offer their top takeaways from the conference.

Sarah Iooss

SVP, Partnerships and Client Strategy, Viacom

Kris Magel

Chief Investment Officer, Initiative

Laura Molen

EVP , Lifestyle Advertising Sales Group, NBCUniversal

Peter Naylor

SVP, Sales, Hulu

Moderator: Nat Ives

Deputy Managing Editor, Advertising Age

4:15pm

Closing Remarks

Allison Arden

Vice President, Publisher, Advertising Age

Day 1 - Tues, April 14, 2015
Day 2 - Wed, April 15, 2015

, Tickets

Register Now

? Location

Pier 36

299 South Street
New York, NY 10002
www.pier36nyc.com

April 14 & 15, 2015

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