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Brits Have Two Months to Bring Regulations in Line With E.U. Demands
Posted
by Emma Hall
on
11.05.09
@ 11:54 AM
LONDON (AdAge.com) -- The U.K. government is facing international embarrassment over its failure to safeguard British citizens' privacy from behavioral targeting on the internet.
The European Commission has started the second phase of legal action against the U.K. in response to a new targeting system, which works directly with internet service providers. It was tested in 2006 and 2007 without the knowledge of consumers.
The Out-of-Home Ad Firm Is Demanding a New Model to Help With Cost of Damaged and Stolen Bikes
Posted
by Emma Hall
on
11.05.09
@ 11:27 AM
LONDON (AdAge.com) -- Vélib, the popular bike-rental scheme in Paris, is costing outdoor specialist JC Decaux far more than the company originally anticipated, because around 80% of the 20,600 bicycles have been either damaged or stolen.
Greg Palmer
Vélib is extremely popular, with more than 63 million rentals recorded to date.
JC Decaux funds the program, which it won in a bid for a package that includes ownership of Paris's 1,600 prime outdoor advertising sites. The bikes and bike stations do not carry any advertising, but the billboards brought in an estimated $30 million for the first year of operation, starting in mid-2007.
The company is bound by a 10-year contract. A JC Decaux spokeswoman said, "We are in negotiations with the city of Paris to make the contract more fair and we hope that the city will pay for part of the vandalism costs." The bikes are 99% recyclable and cost only $1.50 a day or $7.30 a week to hire.
Viewpoint: Western Marketers Must Remain Sensitive to Cultural and Operational Realities to Justify Premium Prices
Posted
by Tom Doctoroff
on
11.04.09
@ 01:38 PM
To maximize relevance and trigger loyalty that results in a sustainable price premium, global brands need to be aligned with China's cultural imperatives and operational realities.
At the risk of oversimplifying, here are three "golden rules" marketers must be sensitive to before landing in the mainland.
Marketing Magazine's Annual List Shows Off Shops That Beat the Economic Malaise
Posted
by Matthew Creamer
on
11.03.09
@ 09:39 AM
Canada's Marketing magazine, one of Ad Age's international partners, has unveiled its top 10 list of ad agencies for 2009. These shops are profiled in the current issue of the magazine. In the Dec. 14 issue, Marketing will reveal its Agency of the Year and well as its Marketer and Media Player of the Year. Read the original story here.
The list:
Shop Beat Out Incumbent Mindshare to Expand Its Global Duties for Company
Posted
by Michael Bush and Natalie Zmuda
on
11.02.09
@ 05:56 PM
NEW YORK (AdAge.com) -- Omnicom Group's OMD has won media planning and buying duties for PepsiCo's drinks business in China, according to executives close to the matter. The account, which also includes digital, is reported to be worth between $150 million to $225 million.
OMD, which currently manages media planning and buying for Pepsi in the U.S. and its food business in China, is now running a significant portion of the company's global media business.
Nanning, Host of Industry Festival, Has Few Starbucks or McDonald's but It Does Have a Walmart
Posted
by Normandy Madden
on
11.02.09
@ 11:01 AM
NANNING, China (AdAge.com) -- Imagine going three days without seeing a McDonald's or a Starbucks. Welcome to Nanning, the capital of Guangxi province, the site of the 16th China International Advertising Festival (CIAF) and, ironically, nearly virgin territory for international advertisers.
Nanning has "potential to establish a more global presence," said John Hegarty, chairman and creative director of Bartle Bogle Hegarty, and one of the festival's keynote speakers.
Apart from a Walmart and a handful of European and Japanese car dealerships on the outskirts of town, Nanning residents have little firsthand experience with the retailers and consumer brands that have saturated China's most sophisticated cities. Instead, they slurp noodles in dai pai dongs, pick up groceries in neighborhood wet markets and shop for household goods from mom-and-pop shops.
U.K. Conservative Party Softens Logo, Goes Digital to Broaden Its Appeal
Posted
by Emma Hall
on
11.02.09
LONDON (AdAge.com) -- To see how much the British Conservative Party's approach to marketing has changed, just check its website where it hawks BabyGros -- or, in American, onesies -- bearing the slogan "Future prime minister." It's also run an ad on the massively popular music service Spotify as a way of flouting ad restrictions and created a video diary for its candidate, added to the more traditional tactics, such as a logo change, as part of the run-up to next year's general election.
Andrew Winning
DAVID CAMERON: Party leader presents himself as modern and trustworthy.
The Tories have been dogged for decades by the memory of Margaret Thatcher, burdened by the image of a party that appeals to older people who live outside of major cities and dislike change. But the current leader, David Cameron, has successfully thrown off this image to present himself as a modern and trustworthy future prime minister. He's even managed to persuade Britons that they can relate to him, even though he had a ridiculously privileged, wealthy upbringing, unlike grocer's daughter Mrs. Thatcher. Mr. Cameron and his wife, Samantha -- a successful businesswoman and rich heiress in her own right -- have become a believable first couple in waiting.
"It is one of the most impressive, truly integrated campaigns I've seen," said Sacha Deshmukh, CEO of communications consultancy Engine Business. "It doesn't seem like a big, monolithic campaign shouting at you, because it's an excellent mixture of lots of elements. I think that in 20 years' time people will still be talking about the momentous change that the Conservative party has pulled off."
These Websites Track the News and Trends You Need to Know
Posted
by Normandy Madden
on
11.02.09
SHANGHAI (AdAge.com) -- Blogging has become a national obsession in China, with over 50 million Chinese regularly contributing to local blog sites. A handful of these sites are written in English, and provide a fascinating perspective on a country that is changing quickly. Below, Ad Age China identified 20 blogs that can serve as a great resource for marketers in the country.
This special report is a follow-up to an earlier report published by Ad Age China, "25 China Experts You Should Follow on Twitter."
Forecaster Says Things Are Looking Up -- Just Not Right Now
Posted
by Patricio Cavalli
on
10.30.09
@ 12:49 PM
|
| Patricio Cavalli |
Earlier this month, the Argentine Chamber of Media Centrals (CACEM) disclosed the results of its "Confidence and future expectations index."
The first installment of this new index, designed to track the mood in advertising and marketing executives' hearts and minds, shows, surprisingly enough, hope for recovery in the incoming months. The report's headline: "Optimism in the marketing and advertising industries."
To many, this is an odd statement.
The Confab Brings Kevin Nalty, Richard Florida and Cathie Black to Toronto
Posted
by Laurel Wentz
on
10.30.09
@ 11:21 AM
The second annual Marketing Week, Canada's answer to Advertising Week in New York, starts Nov. 11 in Toronto and promises two days of discussion and shared strategic thinking on some of the most important issues facing the industry today.
"Our first Marketing Week last year was a tremendous success with attendance far surpassing our expectations and glowing feedback from attendees," said Christopher Loudon, Marketing magazines editor in chief and executive publisher. (Marketing Week, published by Rogers Publishing, is one of Ad Age's international partners.)
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