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In Other Moves, Unilever Team at Lowe Latina Defects to JWT
Posted
by Emma Hall
on
03.11.10
@ 02:45 PM
LONDON (AdAge.com) -- In a big week for agency departures in Europe, Matias Palm-Jensen, creative heavyweight and founder of Swedish digital agency Farfar, quit the shop, a cornerstone of Aegis Group's Isobar digital network.
Separately, the core Unilever team at Lola (Lowe Latina) in Madrid defected to JWT to form a new global task force for that agency network, joining Fernando Vega Olmos, who moved in November 2008 from Lola to JWT to become creative chairman for continental Europe and Latin America.
Service Takes Off in India With Zero Marketing; Brazil and Japan Are Next
Posted
by Rupal Parekh
on
03.11.10
@ 01:28 PM
NEW YORK (AdAge.com) -- In India, thousands of consumers are going from tweeting to bubbling.
Bollywood stars Kareena Kapoor and Aamir Khan began using Bubbly and talking about it ahead of the premiere of their hit film 'Three Idiots.'
A hot new social-networking service dubbed Bubbly, which is essentially a voice-based Twitter, is quickly gaining popularity among Indians. And thanks to Bollywood celebs being early adopters, Bubbly is growing virally and with virtually zero marketing spend.
Bubbly is the brainchild of 5-year-old mobile and social app firm Bubble Motion, which is based in Silicon Valley and Singapore. Its first product was BubbleTalk, a person-to-person voice-messaging service that, instead of SMS, sends mobile audio messages and has about 100 million users now.
French Connection Offers Shopping Spree to Winner Who Hooks Up Using the Webcam Chat Room
Posted
by Emma Hall
on
03.10.10
@ 05:17 PM
LONDON (AdAge.com) -- What kind of brand would want to associate with Chatroulette? Well, French Connection -- of FCUK fame -- would, and the U.K.-based clothing retailer is using the random, anonymous chat room for a marketing push. No stranger to racy, risk-taking -- and some would say outright offensive -- marketing, French Connection is embracing a site that connects people to random strangers through webcam chats.
In the promotion, the first person to prove they have used Chatroulette to set up a date wins $375 of vouchers to spend at a French Connection store on a "real life date-worthy outfit." The prize may be small, but the risks are huge, considering that much of what happens on Chatroulette, set up in November 2009, is pornography at best.
Variety Show Has Huge Audience but Draws Criticism for Heavy Product Placement; Marketers Would Rather Buy Commercials
Posted
by Normandy Madden
on
03.10.10
@ 02:15 PM
BEIJING (AdAge.com) -- China Central Television's Spring Festival gala may not be the world's most sophisticated variety show, but it packs a punch with both viewers and advertisers. With a heavy emphasis on non-stop product placement, the program generates $95 million in revenue from advertisers.
The CCTV Spring Festival gala drew over 730 million viewers in 2010.
Altogether, a whopping 730 million viewers tuned in across the country for this year's gala, said Beijing-based Zuo Hanying, associate director-marketing at CSM Media Research. But this is no Super Bowl -- there are no commercials during the six-hour annual gala.
Successor to Simon Clift Will Add 'Communications' to Job, Become Member of Executive Committee
Posted
by Jack Neff
on
03.05.10
@ 01:54 PM
BATAVIA, Ohio (AdAge.com) -- Unilever has appointed longtime general manager Keith Weed as its chief marketing officer effective April 1, succeeding the outgoing Simon Clift, who announced his departure last month.
Mr. Weed, 48, is currently exec VP-global home care, oral care and water. With his move, Unilever is for the first time adding "communications" to the CMO title and making the position part of the Unilever executive committee, reporting to CEO Paul Polman.
"This is the first time Unilever has had a CMO at its top table," Mr. Polman said in a statement, "and is a key step to having a sharper consumer focus in the company. Keith will be leading marketing, including the development of the Unilever brand, and will also assume responsibility for the communications function. "
Mr. Weed led the Lever Faberge personal-care business in Europe until 2005, when he assumed his current position and became responsible for handing expanded global duties in laundry care to Bartle Bogle Hegarty. On his watch in 2007, Unilever divested its North American laundry business after years of losing share to Procter & Gamble Co., the category leader in North America.
That business, including All, Wisk and Surf, went to private-label manufacturer Huish, owned by private-equity firm Vestar. Mr. Weed remains on the board of the resulting company, Sun Products, in which Unilever retains a minority stake.
Most recently, he's led Unilever home care at a time when P&G is laying siege to some of its strongholds in developing markets, with the two sides currently engaged in a bruising battle of comparative ads in India as P&G looks to take share with a value-priced Tide Naturals line.
Unilever spent $5.7 billion on measured media in 2008, and is the No. 2 global marketer after Procter & Gamble, according to the Ad Age DataCenter ranking of the 100 Top Global Marketers.
No. 1 Holding Company Called Last Year 'Brutal,' Says Things Are Stabilizing
Posted
by Michael Bush
on
03.05.10
@ 01:03 PM
NEW YORK (AdAge.com) -- Echoing the sentiment of every other holding company that the worst of the recession's impact on the ad business has past, WPP, the world's largest ad conglomerate, today reported a pre-tax profit drop of 16.1% to $1.2 billion down from $1.5 billion in 2008.
Taking Traditional Trek Digital Wins Top Award at Volcan Ad Festival
Posted
by Laurel Wentz
on
03.04.10
@ 11:17 AM
NEW YORK (AdAge.com) -- It sounds like the slacker's version of a religious pilgrimage -- substituting a long, arduous trek to a holy site with an effortless stay-at-home digital version. But the Catholic Church welcomed the idea when Costa Rica's Minister of Health last year banned the country's famous, annual 228-year-old pilgrimage along with all other major public gatherings at the height of the outbreak of the H1N1 flu virus.
Traditionally more than 1 million of Costa Rica's population of 5.5 million does the annual walk to the Basilica Virgen de Los Angeles, a huge church in Cartago, a small town outside the capital city of San Jose. When the government controversially outlawed the popular religious gathering on public-health grounds, the Catholic Church's official radio station Radio Fides appealed to its new ad agency for help. Jotabequ Grey's solution, taking the centuries-old tradition online, won the award for best ad at last week's Volcan ad festival in Costa Rica.
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New Global Online Platform 'Womanity' Will Try, With Help From Women and Martin Sorrell
Posted
by Rupal Parekh
on
03.04.10
@ 11:13 AM
NEW YORK (AdAge.com) -- French beauty marketer Clarins Fragrance Group is launching a major global campaign Monday that's missing one major thing: the product.
That's because the unusual push for Clarins' Thierry Mugler perfume brand, rather than touting a new scent or the brand itself, is marketing an online media platform dubbed "Womanity," on which the public can come up with the next big products that will hit the shelves.
 
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| The Womanity.com home page will consist of tiles, each hosting a piece of content from the community, such as a video, a photo, a poem or an editorial article from MSN.com. |
With 18 Other Exotic Flavors, Nestle Takes Product Localization in Country to Culinary Extremes
Posted
by Normandy Madden
on
03.04.10
TOKYO (AdAge.com) -- Western marketers are adept at catering to the tastes of Japanese consumers, with quirky products such as McDonald's Filet-O-Shrimp burgers and a cucumber-flavored soft drink by Pepsi.
In Japan, Kit Kat comes in 19 flavors like baked corn.
But Nestle has upped the ante for the most creative only-in-Japan product by creating 19 unique flavors for Kit Kat, one of the best-selling chocolate candy bars in the world and the No. 1 brand confectionery brand in Japan.
Besides the regular chocolate variety, which must seem mundane to Japanese by now, Nestle has come up with variations that reflect the local produce and palate of each region. There are some staple flavors like miso, soy sauce and green tea, but the list doesn't end there.
Lowe, OMD, Ogilvy and Wunderman Are Also Hit, Along With Clients GM and L'Oreal
Posted
by Laurel Wentz
on
03.02.10
@ 07:48 PM
NEW YORK (AdAge.com) -- The devastating earthquake that struck Chile early Saturday morning destroyed DDB's offices and damaged another Omnicom agency, OMD, as well as Interpublic's Lowe Porta and WPP's Ogilvy and Wunderman. All the agencies are located in the same hard-hit Ciudad Empresarial office park on the outskirts of Santiago that is also home to marketers including Xerox and Shell, as well as CNN.
The DDB Chile offices on Sunday afternoon.
When Eduardo Fernandez, president of DDB Chile, went to check out the damage later that morning, he said that he found that DDB's reception area and main staircase, located on the fourth floor of the office building, had collapsed and plummeted half a dozen floors into the garage, three floors underground.
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