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November 23, 2009
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Kissing Ban at U.K. Train Station Sparks Protest Ads From Romance Publisher

Virgin's No-Kissing Sign Prompts Poster Campaign

Posted by Emma Hall on 02.19.09 @ 12:32 PM

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Virgin has banned public displays of affection at one of its rail stations in the north of England, which attracted a lot of press attention. The company decided kissing was delaying the trains and so put up a "no kissing" sign on the platform and introduced a "kissing zone" outside the station.

Now Mills & Boon, an iconic publisher of romantic novels, has launched a "kiss goodbye to no kissing" protest against the decision with the help of its advertising agency, St Luke's.

As well as a Facebook group and Twitter option, there's a poster campaign with slogans like "Kiss off kissing killjoys," "Why so frigid Virgin" and "It's our right to kiss where we like."

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