From Corporate Social Responsibility to Charity: Doing Well By Doing Good.
Let Us Know About Your Good Deeds and Cause-Based Efforts.
Also: Find out more about the GoodWorks Effie.
Tags:
View All
Legacy Marketing Works to Support 2nd Annual Ball
Posted
by Karen Egolf
on
11.20.09
@ 01:34 PM
More than 400 people attended the second annual Autism Speaks Heroes Ball last week hosted by the Chicago chapter of Autism Speaks.
The event, which included a live auction as well as a silent auction, recognized local autism heroes and raised funds and awareness for the Chicago area chapter of Autism Speaks. The ball was hosted by Zoraida Sambolin, Weekday Edition co-anchor of "NBC5 News Today" in Chicago and special assignment reporter and fill-in news anchor for Telemundo Chicago.
The ball was supported by
Legacy Marketing Partners, a Chicago-based experiential marketing agency specializing in event marketing, mobile tours, sponsorship activation and corporate hospitality. To support Autism Speaks, its pro bono client, Legacy donated agency hours to creative materials and Web site design, securing the celebrity host and entertainment, event production, coordination with the venue, solicitation of auction items, ticket sales and all accounting work.
Yahoo, Ad Council Award High School Dropout Prevention Effort
Posted
by Karen Egolf
on
11.19.09
@ 04:31 PM
The U.S. Army's
"Boost Up" campaign from Publicis New York is the winner of the Create for a Cause contest from Yahoo and the Ad Council. As the winner, the high school dropout prevention effort will receive $750,000 in Yahoo Mail inventory and is the first campaign to run in the new Yahoo Mail ad unit Tandem.
The pro bono campaign, also known as "Boost," started on Tandem yesterday and received 55,000 hits, up from its daily average of 3,000.
Fresh Ideas Keep Christmas Program Going Strong
Posted
by Steve Drake
on
11.18.09
@ 11:23 AM
Christmas. Military families. Transportation. Tree growers. Logistics. These seemingly incongruous words provide a case study in cause marketing.
FedEx works with Trees for Troops to distribute Christmas trees to military families.
For the last four years, I've been blessed to be part of
Trees for Troops, a nationwide program that touches the lives of military families by delivering free, farm-grown Christmas trees. In those years, with the help of companies starting with FedEx Corp., we've reached 50,082 families -- about 1,200 of whom are soldiers, Marines, Navy and Air Force personnel stationed in Iraq, Afghanistan and other countries near the Persian Gulf.
The excitement on the faces of the military kids and the joy of the moms, dads and others when they pick out that free Christmas tree is nearly overwhelming.
As the holiday season rapidly approaches, our planning for the 2009 Trees for Troops program is ramping up. And with some new additions for 2009, marketers and consumers are touching lives during the holidays.
Online Auction Offers Designer Shoes to Support Scholarship Fund
Posted
by Karen Egolf
on
11.16.09
@ 05:10 PM
The Art Directors Club is holding Designism 4.0, its annual forum exploring the responsibility of creatives and designers to drive social, political and ecological change through their work, on Nov. 18 at the ADC Gallery in New York. This year's event will recognize Blake Mycoskie, chief shoe giver and founder of Toms Shoes, which gives a new pair of shoes to a needy child for every pair it sells.
Shoes designed by Louise Fili, Louise Fili Ltd., are among those being auctioned on eBay to benefit the Art Directors Club Scholarship Fund.
In conjunction with the event, ADC is sponsoring the Walk the Walk online fundraising auction. The eBay
auction features Toms Shoes that have been re-envisioned and redesigned by renowned creatives and graphic designers. Bidding for the shoes begins at $100 a pair, with all proceeds going to the ADC Scholarship Fund. The auction is being handled by the charity arm of eBay, so no processing fees will be added to the bids.
Shoe designers include Louise Fili, Louise Fili Ltd.; Jessica Helfand, Winterhouse Studio; Ellen Lupton, designer/writer; John Maeda, Rhode Island School of Design; Christopher Niemann, illustrator/graphic designer; Scott Stowell, Open; and James Victore, Victore NYC.
Online Gaming Startup Rewards Users With Donations to Causes
Posted
by Cie Nicholson
on
11.12.09
@ 12:13 PM
You may feel guilty, but you still play that quick game of Solitaire or Sudoku for a break during the day. Now, you can alleviate the baggage. Longtime marketing exec Cie Nicholson tells how.
It is no secret that advertisers are struggling to find new, creative ways to get their messages to the right audiences. With the economy sputtering and both consumer spending and confidence down, many consumers no longer trust advertising, and some make conscious efforts to avoid promotional messages all together.
Charities face many of the same challenges. Today's media (and economic) environment makes it both more challenging and more costly to reach prospective supporters and engage them. Beyond needing to break through a crowded information marketplace, charities must educate people on their issues if they expect them to make a commitment.
Like others, advertisers and charities are trying to tap the power of new media as a way to attract interest, build communities, disseminate information, interact more directly with their audiences and drive action. But much of what they are doing gets lost among the thousands of competing marketing messages directed at consumers daily.
Enter
GamesThatGive.
Campaign Urges Iraq, Afghanistan Vets to Connect Online
Posted
by Karen Egolf
on
11.11.09
@ 11:44 AM
Marking Veterans Day, Iraq and Afghanistan Veterans of America and the Ad Council are rolling out a new series of PSAs for the Veteran Support campaign. The outreach effort is designed to help ease the readjustment of these veterans from combat to civilian life.
Created pro bono by Saatchi & Saatchi, the new TV, radio, outdoor and Web PSAs encourage Iraq and Afghanistan veterans to join IAVA's
online community, where they can connect with each other, share their experiences, get advice and support and find access to resources and special offers. The effort is a continuation of the Veteran Support campaign, which was launched on Veterans Day 2008, letting veterans know that they are not alone. In addition to the veterans' online network, it is supported by a
website for families and friends of veterans.
Since the launch of the IAVA online community last year, almost 3,000 veterans have joined. The site has had more than 700,000 visits, with more than 500,000 unique visitors.
Competition to Back Pause to Support a Cause
Posted
by Karen Egolf
on
11.10.09
@ 04:09 PM
The CMO Council has launched a contest inviting creatives to produce PSAs for its Pause to Support a Cause program. This initiative donates money to charities based on individual participation in online market research funded by global companies.
The competition, which is open through Feb. 5, is running on Zooppa, an online community of 42,000 aspiring creative professionals, graphic designers and media developers. Contestants can produce and submit print ads, online banners and videos for
Pause to Support a Cause, a new CMO Council effort.
The grand prize winner will receive a trip for two to Africa to contribute to charitable efforts in the field with Freeplay Foundation. Two runners-up will each win a trip to New York and the opportunity to show their portfolios to the creative heads of some of the largest advertising and media companies in North America.
'Help the Honey Bees' Exceeds Online Goals
Posted
by Karen Egolf
on
11.10.09
@ 12:15 PM
Haagen-Dazs is extending its "Help the Honey Bees" social media campaign based on its initial success that generated 13 million impressions. The company had originally targeted 1 million impressions for the effort, which ran Aug. 4 through Sept. 28.
Working with ExperienceProject.com, Haagen-Dazs wanted to educate the public about the mysterious epidemic of hive collapse, called Colony Collapse Disorder, and its threat to global well-being. The campaign, which will now run through Dec. 31, drew more than 56,000 unique users and added almost 12,000 new supporters, Haagen-Dazs announced today.
Cheesecake Factory Pushes Companies to Take Leadership on CSR
Posted
by Mark Mears
on
11.09.09
@ 12:13 PM
In September, the Cheesecake Factory set out on a monthlong Drive Out Hunger Tour across the country to benefit Feeding America. But the tour was part of a bigger push. Mark Mears of the Cheesecake Factory explains.
It's time we took a stand -- you, me and corporate America. It's time to stand for something bigger than quarterly earnings reports, P&L statements or government bailouts. America needs leadership now more than ever to help address and resolve some important challenges that face too many of us in this country.
While there are certainly many worthwhile social causes, I can think of none more important or more intrinsic to the fundamental dignity of human life in a civilized society than the issue of hunger in America -- that's right, in America. Right here within our borders, more than 36 million people -- many of whom are children or senior citizens living on a fixed income -- are considered food insecure, which means they don't always know where their next meal will come from. That's an astounding one in eight Americans -- truly a shame for a country that has so much.
In fact, we have been challenged by Frances Moore Lappe, the noted and influential author who has written several books on the subject of hunger, when she said, "The tragedy of hunger amidst plenty will only be averted if people -- like you and me -- decide to act."
New PSA Uses Kids to Bring the Message Home
Posted
by Karen Egolf
on
11.06.09
@ 02:51 PM
In an effort to make the subject of global climate change more personal, two Canadian organizations have teamed up with marketing agency zig in a new campaign, "Moms Against Climate Change." The effort includes a public service announcement and a Web site,
TakeActionOnClimateChange.com that encourage parents to take action leading up to the United Nations' Climate Change Summit in Copenhagen in December.
The effort, led by Environmental Defence Canada and ForestEthics, is designed to make parents aware of the effects that changes in the Earth's climate could have on their children in the future. To help get their voices heard, people are asked to upload their children's photos to the Web site. The images will be included in a projection appearing on Parliament Hill in Ottawa that will be headlined with a message to the Canadian prime minister: "Stephen Harper: Remember who you're representing in Copenhagen."
"This issue is one that could affect future generations profoundly, yet it doesn't currently factor into the steps parents take to prepare their kids for the future," says Lorraine Tao, a partner and copywriter at zig. "We felt that the concept of our children's futures being at risk was moving and motivating, so we targeted the campaign at parents, especially mothers. The campaign aims to affect the outcome of the summit by getting moms -- voters -- to let Stephen Harper know the issue is important to them."
123456›››
Advertising Age: Your Online Source for Marketing and Media News
RSS Feed
(What is RSS?)
0 comments