Haagen-Dazs Extends Its Honey-Bee Efforts

Program With ExperienceProject.com Enlists Social Networking Challenges

Posted by Karen Egolf on 08.04.09 @ 11:44 AM

Haagen-Dazs, which has been winning awards with its "Help the Honey Bees" campaign from Goodby, Silverstein & Partners, is hooking up with ExperienceProject.com for a new social-networking effort designed not only to educate people, but also to persuade them to take active steps to help save honey bee colonies. EP is an online forum for connecting and sharing life experiences.

Over the last three years, more than one-third of honey bee colonies have died due to Colony Collapse Disorder, an unexplained phenomenon in which bees leave their hives and die. CCD is a serious threat to food supplies and global economies.

The campaign, which launches today and runs through Sept. 28, includes:

• Plant a Flower, Help a Honey Bee Challenge
  People are encouraged to plant more flowers and fruits because flowers are the primary food source for honey bees. Photos of participants planting flowers may then be uploaded via Facebook, Twitter or Flickr. The three best photos, judged by all participants, will win a year's supply of Haagen-Dazs ice cream.
• 7-Day Go Natural Challenge
  Individuals are urged to eat and live naturally for seven days, learning about the honey bees' contributions to natural food sources while earning coupons for Haagen-Dazs products and a chance to win a year's supply of ice cream.
• Help the Honey Bees Trivia Game
  ExperienceProject.com will host a trivia contest, with participants earning "nectar" points for each correct answer. Accumulated points will be converted into donations for scientific research into CCD.

Help the Honey Bees can also be accessed through its Facebook application.