Pass the App -- Feed the Hungry

Yum Serves Up Facebook Icons to Help U.N. Food Campaign

Posted by Karen Egolf on 10.30.09 @ 12:26 PM

Facebook users can feed the hungry while e-feeding their friends with Yum Brands' Food for Food app. For $1, Facebook users can send a virtual gift to a friend, an icon from the menus of Yum Brands' KFC, Pizza Hut and Taco Bell, with all proceeds going to the United Nations World Food Programme in support of Yum's World Hunger Relief campaign.

The effort was created pro bono by digital marketing agency Mindblossom, an Aegis Media company and part of digital marketing network Isobar, as a contribution to the World Hunger Relief effort.

According to Louisville, Ky.-based Yum, the World Food Program is the largest humanitarian organization fighting hunger worldwide, working in 110 countries to raise awareness, volunteerism and funds for the U.N. program and other relief agencies. Since it began in 2007, the program has donated more than $36 million to world hunger efforts, providing about 160 million meals to 4 million people.

1 Comment

By austinfalley | Lawrence, KS November 2, 2009 06:18:43 pm:

What an awesome idea! This is a great way to incorporate social media and CSR into an already well-established brand of food.

Facebook apps have become increasingly popular in recent years. Since the highest demo of new FB users is women over 35, this app is perfect for humanitarian efforts.

This is a truly innovate way to support Yum's World Hunger Relief campaign. It's cheap, easy to use and for a wonderful cause.

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