Making a Strong First Impression

Cause Marketing Forum's Master Series to Focus on Establishing the Marketer-Nonprofit Relationship

Posted by Karen Egolf on 11.05.09 @ 01:35 PM

Sometimes a bad first impression is all it takes to ruin a beautiful friendship between a nonprofit and a marketer looking to get involved in a cause. On Nov. 10, Scott Pansky, co-founder and managing partner of Allison & Partners, will offer some practical advice for getting past this critical first step as part of the Cause Marketing Forum's Master Series teleconference.

Mr. Pansky will offer case studies, with lessons his company has learned through implementing its Cause Marketing Accelerator tool. Companies will learn how to evaluate nonprofit organizations before and during first meetings, while nonprofits will get a better understanding of the corporate mindset.

Mr. Pansky has been active in both marketing and cause concerns, overseeing new-business and major client initiatives throughout Southern California for Allison & Partners. He is a national speaker on cause-related marketing and teaches courses on public relations, cause marketing and sponsorship at UCLA.

The hourlong call starts at 1:30 (ET) and is free to CMF members and $99 for all other attendees. All attendees will have access to a recording of the session after the teleconference.

For more information, contact CMF at 914-921-3914 or info@causemarketingforum.com, or register online.