American Express Teams With United Way

Company Launches Gift Card That Gives Twice

Posted by Karen Egolf on 11.05.09 @ 04:30 PM

With gift cards topping the list of what people want for Christmas this year, American Express is teaming up with United Way to offer a card that gives twice: Once to the recipient and once to charity.

Under the program launched this week, the $3.95 purchasing fee that American Express normally charges for gift cards will be donated to United Way with each United Way Charity Gift Card purchased online.

According to American Express, the charity element makes the gift card more meaningful. "We're delighted to partner with United Way to launch the American Express United Way gift card. It's a great way to give twice -- by giving a gift card to friends [and] family, and giving to a great cause through United Way," says Marina Hoffmann Norville, director-public affairs, for American Express Corp. "It also perfectly aligns with one of American Express' core values -- good citizenship."