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Content The writer needs to take a clear position, often going out on a limb with his or her perspective and inviting disagreement. The piece should reflect the individual's own opinion, view, expertise and not that of his or her company. There should also be a clear takeaway for intended audience. The writer should include real-world examples to support points. And they should not all concern the company where the author works.
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"This was a multibrand and multiplatform negotiation to drive a portfolio of game properties, and we initiated it to secure seamless integration in the right environments and to leverage their budgets for maximum impact."
That's jargon, if you were unsure. Also note: concept is not a verb; ideate is not a word.
Full pieces should be well-polished when submitted. We will do a final edit, of course, but authors should copy-edit first and check for errors themselves.
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