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Hispanic Marketing
Edited by: Laurel Wentz


Canceled Show's Sponsor Scrambles to Save Promo

How Marketer's $100K Cash Drawing Survived Death of Tie-in Program FULL ARTICLE

Telemundo Teams With GMC for Made-for-Web Soccer Reality Series

Multiplatform Effort Integrates Sierra Truck Brand With Stories of Players Getting Second Chances FULL ARTICLE

U.S. Hispanic Shops Bring Home Hardware

Cannes Lions: Big Wins for Conill and La Comunidad FULL ARTICLE

Terra Targets U.S. for First English-Language Launch

Spanish Portal Hopes to Expand Market With More English Content FULL ARTICLE

How Being 'There' at Right Time Paid Off for State Farm Musicians

After Meeting at a Commercial Casting, Los Felinos Are Touring the Country With Fire Advertainment FULL ARTICLE

Study Reveals Habits of Hispanic Internet Users

What Respondents Said About Video Ads, Ethnic Traditions, Technology FULL ARTICLE

Meet Your Hispanic Creative Judges

Juan Carlos Rodriguez to Lead Jury for Ad Age Awards FULL ARTICLE

Hispanic Shop LatinWorks to Acquire Cultura

Omnicom-Backed Shop to Maintain Minority-Ownership Status FULL ARTICLE

People en Espanol's Hernandez Departs for Telemundo

Named NBC-Owned Spanish-Language Network's COO FULL ARTICLE

Getting Hispanics to the Polls

Voto Latino Launches Backyard Effort FULL ARTICLE

Dieste Harmel Names New CEO

Melisa Quinoy Replaces Founder Warren Harmel FULL ARTICLE

P&G's Graciela Eleta de Cacho Lands at Univision

Former Head of Hispanic Marketing's New Role Still Largely Unknown FULL ARTICLE

People Meters Causing Static for Advertisers

Research: Radio Ratings FULL ARTICLE

Sprint, Nissan Make Big Branded-Entertainment Plays With Soccer Shows

Marketers' Latest Project Is a First for Univision, Which Developed a Reality Program With Vidal Partnership FULL ARTICLE

Univision, Grupo Televisa Will Finally Take Battle to Court

Media Group Alleges 'Material Breaches,' but Network Fiercely Denies FULL ARTICLE

Americans Cry 'Racism' Over Absolut Poster

Outrage Over Mexican Ad Shows Risky New Side of Globalism to Marketers FULL ARTICLE

What Shaky Economy? Hispanic Nets Bet Ad Growth Will Continue

Two Channels Will Make Their Upfront Debuts, While No. 2 Telemundo Will Join NBC's Event FULL ARTICLE

Telemundo Gets Platform for Programming in Mexico

Deal With Televisa Lets Network Export Shows Rather Than Vice Versa FULL ARTICLE

Spanish-Language Newspapers Combining Their Websites

ImpreMedia Pulls Together Its Chain's Grab-Bag of Online Offerings Into a Single Platform FULL ARTICLE

Hyundai Invites Consumers to 'Discover' the Brand

Auto Marketer Tailors TV and Online Efforts for Hispanic Buyers FULL ARTICLE