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Hispanic Marketing
Edited by: Laurel Wentz


Study Reveals Habits of Hispanic Internet Users

What Respondents Said About Video Ads, Ethnic Traditions, Technology FULL ARTICLE

Sprint, Nissan Make Big Branded-Entertainment Plays With Soccer Shows

Marketers' Latest Project Is a First for Univision, Which Developed a Reality Program With Vidal Partnership FULL ARTICLE

Meet Your Hispanic Creative Judges

Juan Carlos Rodriguez to Lead Jury for Ad Age Awards FULL ARTICLE

Univision, Grupo Televisa Will Finally Take Battle to Court

Media Group Alleges 'Material Breaches,' but Network Fiercely Denies FULL ARTICLE

Hispanic Shop LatinWorks to Acquire Cultura

Omnicom-Backed Shop to Maintain Minority-Ownership Status FULL ARTICLE

People en Espanol's Hernandez Departs for Telemundo

Named NBC-Owned Spanish-Language Network's COO FULL ARTICLE

Getting Hispanics to the Polls

Voto Latino Launches Backyard Effort FULL ARTICLE

Dieste Harmel Names New CEO

Melisa Quinoy Replaces Founder Warren Harmel FULL ARTICLE

P&G's Graciela Eleta de Cacho Lands at Univision

Former Head of Hispanic Marketing's New Role Still Largely Unknown FULL ARTICLE

Caribbean Agencies Finally Take Top Honors at Festival Caribe

BBDO, Guatemala Wins Grand Prix With Karate Cow, Wrestling Chicken FULL ARTICLE

Hispanic Spending in Texas to Surpass $2 Million

Primary Showdown Benefits Telemundo, Univision as Clinton, Obama Camps Pour Money Into Lone Star State FULL ARTICLE

Nielsen Warns of Ratings Shortfalls in Digital Switch Next Year

Higher Impact to Hispanic Market When Analog TV Signals Go Away FULL ARTICLE

Americans Cry 'Racism' Over Absolut Poster

Outrage Over Mexican Ad Shows Risky New Side of Globalism to Marketers FULL ARTICLE

What Shaky Economy? Hispanic Nets Bet Ad Growth Will Continue

Two Channels Will Make Their Upfront Debuts, While No. 2 Telemundo Will Join NBC's Event FULL ARTICLE

Telemundo Gets Platform for Programming in Mexico

Deal With Televisa Lets Network Export Shows Rather Than Vice Versa FULL ARTICLE

Spanish-Language Newspapers Combining Their Websites

ImpreMedia Pulls Together Its Chain's Grab-Bag of Online Offerings Into a Single Platform FULL ARTICLE

Hyundai Invites Consumers to 'Discover' the Brand

Auto Marketer Tailors TV and Online Efforts for Hispanic Buyers FULL ARTICLE

Major Ad Categories Still Failing to Target Latino Consumers

Synovate: Financial-Services Missing Opportunity; Efforts Must Go Beyond Ads, Focus on Relationships FULL ARTICLE

Marketers: We Don't Get How to Do Diversity

Survey Suggests There's Still a Good Deal of Confusion About Multicultural Market FULL ARTICLE

QuePasa Attempts Relaunch as Social-Networking Site

SiTV Creator Valdez Opens Door for Portal After Near Shutdown FULL ARTICLE