Digital › Archive
McDonald's Makes Its Staff the Stars in Singing Competition
Chain to Turn Third 'Idol'-Style Contest Into Huge Social-Media and Marketing Effort With Ad Dollars READ MORE
GM, Kellogg, Nestle Beat to the Tweet as Squatters Take Over Twitter Names
Marketers That Have Not Registered Handles Fear Brand Reputation at Risk READ MORE
Could Microsoft Exit Media Business?
Giant Increasingly Puts Bucks Into Ad Systems Rather Than Ad Content READ MORE
User-Created Ads Create Rights Conundrum
Toyota Flap Over Flickr Illustrates the Problem; Ad Age Provides Answers READ MORE
For Moms, Offline Friends Still Wield Heavy Brand Influence
Study: Social Media Is Kept, Well, Social, While Marketers' Website Become Important Tool for Product Info READ MORE
IAC's CollegeHumor May Go to Ben Silverman's New Venture
CEO Barry Diller Looks to Former NBC Exec to Ramp Up Branded Content READ MORE
MSN Gets a Makeover, but Does New Look Matter?
Legacy Portal Is All Spruced up in Bid to Fend off Facebook -- and Don't Discount Its Importance to Microsoft READ MORE
Is the IPhone's Honeymoon Over?
A Raft of New Smartphones Gives Apple its First Major Holiday Competition READ MORE
The State of Search Marketing: 2009
Google Accounts for Two of Three Searches, but a New Microsoft/Yahoo Venture Could Mean a Stronger No. 2 READ MORE
Why Search May Not Click for Retailers
Consumers Going Directly to Retailers' Sites for Six Out of 10 Visits READ MORE
How Online Video Can Benefit Brands When It Comes to Search
Touchstorm and Others Are Creating Useful Branded Content That Informs and Entertains -- and Gets Clicks READ MORE
Facebook Makes Adoption Easier for Prospective Parents
Social Media Helps Agencies Place Children More Efficiently READ MORE
E.L.F. Aims to Become Mass Beauty Brand -- Without Mass-Media Buys
Upstart Cosmetics Co. Driving Awareness With Social Media, Sampling READ MORE
Online Video's Sexiest Category: Staid Old Package-Goods Players
P&G, Unilever, Reckitt and Kraft Contribute to Sector, Doubling Outlays READ MORE
Latest Ad Scammers: Faux Agency Execs
Gawker, NYT.Com Fall Prey to Fake Buyers Who Harvest User Identities READ MORE
Travelocity Offers Hope in Evolution of Display Advertising
Targeted Audience and Real-Time Campaign Updates Put Brand's Efficiency Ahead of the Industry Curve READ MORE
Could the Droid Be the Device That Finally Dethrones the iPhone?
Experts: Verizon Won't Take Bite Out of Apple, Despite Glowing Reviews READ MORE
Razorfish Execs Leave for Microsoft After Publicis Deal
Jeff Lanctot, Jim Watson Depart as Company Looks for Synergy With Digitas READ MORE
Controversial Amp App Gets Dumped By Pepsi
Responds To Negative Feedback Over 'Amp Up Before You Score' READ MORE
Google, Microsoft's Bing to Include Twitter in Search
But Will Integrations Bring Revenue or Users to Microblogging Service? READ MORE
RSS (What is RSS?)