The Hispanic Fact Pack

What's Up (and Down) in the U.S. Hispanic Market | Download the Fifth Annual Guide

By Laurel Wentz
Published: July 28, 2008

NEW YORK (AdAge.com) -- As U.S. ad-spending growth virtually ground to a halt in early 2008, the $4 billion U.S. Hispanic market continued to post small but respectable gains. In 2007, Hispanic ad spending grew 4.2% while the general market was essentially flat at 0.2% growth, according to TNS Media Intelligence.

Download the fifth-annual Hispanic Fact Pack.

A comprehensive look at how that's being spent can be found in Advertising Age's fifth-annual Hispanic Fact Pack. The Fact Pack includes data about marketers' 2007 ad outlays by company and category; demographic trends; and rankings of top TV, radio, newspaper, magazine and online media. Expanded information on digital media and how it is used by Hispanics is also included. Additionally, the Fact Pack contains an exclusive ranking of the top 50 U.S. Hispanic agencies, including, for the first time, non- Hispanic agencies that report a significant amount of Hispanic business.

According to the findings, most Hispanic agencies had a good year, with only three of the top 25 seeing a drop in revenue. For marketers, the results were more mixed. Seven of the top 10 Hispanic advertisers cut their budgets in 2007.

1 Comment

By thecutman | BRONX, NY July 29, 2008 08:04:19 am:

Are Hispanics the ONLY ethnic consumer segment in America? Years ago, AD AGE abandoned special sections on ethnic marketing in favor of solely promoting Hispanic Marketing. At best, a rather capricious editorial judgement call. What is this...South Africa where under "Apartheid", Asians(Coloreds) were made the minority of choice. Who died and left AD AGE the arbiter of the value and significance of ethnic market segments. sanford moore

Permalink