Hispanic Creative Advertising Awards 2009

P&G, Cine Las Americas, Comcast and Their Hispanic Agencies Lapiz, Latinworks and Grupo Gallegos Are the Biggest Winners, With Deep but Entertaining Insights Into Latino Culture

NEW YORK (AdAge.com) -- The best Hispanic advertising this year cleverly mined cultural insights into Latinos in the U.S. without resorting to stereotypes. This year's winners in Advertising Age's Hispanic Creative Advertising Awards understand the value of marketing to Hispanics, whether it's the NFL working with Vidal Partnership to court 28 million Hispanic football fans, or the California Milk Processor Board.

Photos From Ad Age's Hispanic Creative Advertising Awards Gala

See the Winners Receive Their Prizes in Front of the Leaders of the Hispanic Ad Industry

The Hispanic ad industry gathered Friday night in Miami to celebrate Advertising Age's 11th annual Hispanic Creative Advertising Awards.

Best of Show: Pepto-Bismol Wins Best Campaign

Spicy Pharma Effort 'Love & Hate,' From Lapiz, Chicago, Takes Prize

Pharmaceutical brands rarely advertise to Hispanics, although Pepto-Bismol is tailor-made for a population that eats with gusto. If only the marketer could tap into their relationship with food in an entertaining way.

Best of Show: Cine Las Americas' 'Estratosfera' Spot Wins Best Ad

Stranger-Than-Fiction Effort From Latinworks, Austin Takes Prize

With a minuscule ad budget, Cine Las Américas wanted to increase the audience, both Hispanic and non-Hispanic, for Austin's 12th annual Latin American film festival.

Hispanic Creative Ad Awards Judges

Jury President Mike Alfonseca and His Colleagues' Favorite Ads From This Year's Competition

The judges, and their favorite ads, from this year's Hispanic Creative Ad Awards.

Courageous Clients: Peter Intermaggio

Senior VP-Marketing Communications, Comcast

Comcast's Peter Intermaggio, 52, brings the perspective of a whole career on the agency side.

Courageous Clients: Carlos Boughton

Brand Director for Tecate Equity, Heineken USA

NEW YORK (AdAge.com) -- A recent Mexican immigrant himself, Carlos Boughton is both a daring client and Tecate beer's own target market.

Courageous Clients: Steve Neder

General Manager-Brand Strategy, Media, Retail Marketing And Hispanic, Volkswagen of America

DETROIT (AdAge.com) -- In a world full of nervous car marketers who insist on testing launch ads, Volkswagen's Steve Neder is a breath of fresh air.

Courageous Clients: Peter O'Reilly

VP, Fan Strategy and Marketing, NFL

Peter O'Reilly knows how to sell American football to Latinos. A former marketing executive for the NBA, he has been instrumental in the NFL's steady increase in marketing budgets to target U.S. Hispanics on and off the TV screen, in English and Spanish.

TV Gold Winners

TV Silver Winners

TV Bronze Winners

Radio Winners

Out-of-Home Winners

Newspaper Winners

Magazine Winners

Non-Traditional/Guerrilla Marketing Winners

Integrated/Multimedia Winners

Beyond Hispanic Winners

Bicultural/Hispanic Winners

Interactive Winners

Branded Entertainment Winners