| D&AD Awards 2008 Winners | ||||||||||
| Results embargoed for publication until 2100 GMT, 15 May 2008 | ||||||||||
| Jury | Category | Award Status | Entrant | Country | Title | Client | Brand | |||
| Online Advertising | Digital Advertising Campaigns | Black Pencil | Projector Inc. | Japan | Uniqlock | Uniqlo | Uniqlock | |||
| Poster Advertising | Poster Advertising Campaigns | Black Pencil | The Partners | United Kingdom | The National Gallery Grand Tour | The National Gallery | The National Gallery | |||
| Product Design | Leisure | Black Pencil | Apple, Inc. | United States | iPhone | Apple, Inc. | Apple, Inc. | |||
| Product Design | Work & Industry | Black Pencil | Apple, Inc. | United States | iMac | Apple, Inc. | Apple, Inc. | |||
| TV & Cinema Advertising | TV Commercials 61-120 seconds | Black Pencil | Fallon London | United Kingdom | Gorilla | Cadbury's | Dairy Milk | |||
| Websites | Animation & Motion Graphics | Black Pencil | Goodby, Silverstein & Partners | United States | Milk Get the Glass Site | California Fluid Milk Processors Advisory Board | Milk | |||
| Art Direction | Press Advertising | Yellow Pencil | DDB London | United Kingdom | Womenswear | Harvey Nichols | Wonderful Life | |||
| Book Design | Book Front Covers | Yellow Pencil | The Orion Publishing Group | United Kingdom | Schild's Ladder / Hyperion / The Separation / Blood Music / Altered Carbon / Fairyland / Evolution | Gollancz | Future Classics | |||
| Branding | New Branding Schemes: Small Business | Yellow Pencil | GJP Advertising | Canada | Down Below Menu | Gee Beauty | Down Below | |||
| Broadcast Innovations | Broadcast Innovations | Yellow Pencil | BBDO New York | United States | HBO Voyeur | HBO | HBO | |||
| Broadcast Innovations | Broadcast Innovations | Yellow Pencil | BETC Euro RSCG | France | Ebay | Ebay | Ebay | |||
| Digital Installations | Digital Installations | Yellow Pencil | Music Technology Group | Spain | Reactable | Reactable | ||||
| Digital Installations | Digital Installations | Yellow Pencil | Ogilvy Beijing | China | Don't Leave | WWF | WWF | |||
| Digital Installations | Digital Installations | Yellow Pencil | Springer & Jacoby Werbeagentur GmbH & Co. KG | Germany | Olympus PT-029 "Underwatercase" | Olympus Europa GmbH | Olympus mju 600 | |||
| Environmental Design | Exhibitions | Yellow Pencil | Kossmann.dejong | Netherlands | Bisj Poles, Sculptures from the Rainforest | Tropenmuseum Amsterdam | Museum | |||
| Environmental Design | Installations | Yellow Pencil | Graft | United States | Pink Project | Make It Right Organization | ||||
| Environmental Design | Installations | Yellow Pencil | Music Technology Group | Spain | Reactable | Reactable | ||||
| Environmental Design | Leisure & Tourism | Yellow Pencil | Atelier Markgraph GmbH | Germany | Sound of the Squares | Stadtmarketing Mannheim GmbH | The City of Mannheim | |||
| Environmental Design | Leisure & Tourism | Yellow Pencil | Stanton Williams | United Kingdom | The Belgrade Theatre | The Belgrade Theatre | Stanton Williams | |||
| Environmental Design | Public Space & Community | Yellow Pencil | Marcio Kogan Architect | Brazil | Prime Time | Christine Bruder | Prime Time | |||
| Environmental Design | Retail & Services | Yellow Pencil | Isay Weinfeld | Brazil | Livraria da Vila | Samuel Seibel | Livraria da Vila | |||
| Environmental Design | Workplace | Yellow Pencil | Hirotaka Satoh Architecture & Design | Japan | Machiya Office | Hirayama Electric Inc. | Hirayama Electric Inc. | |||
| Gaming | Console Games | Yellow Pencil | Nintendo UK | United Kingdom | Super Mario Galaxy | Nintendo | Nintendo | |||
| Gaming | Handheld Games | Yellow Pencil | Nintendo UK | United Kingdom | The Legend of Zelda: Phantom Hourglass | Nintendo | Nintendo | |||
| Gaming | Online Games | Yellow Pencil | Goodby, Silverstein & Partners | United States | Milk Get the Glass Game | California Fluid Milk Processors Advisory Board | Milk | |||
| Illustration | Book Design | Yellow Pencil | Tate Publishing | United Kingdom | Sometimes I Think, Sometimes I am | Tate Publishing | Tate | |||
| Integrated | Integrated | Yellow Pencil | BBDO New York | United States | HBO Voyeur | HBO | HBO | |||
| Integrated | Integrated | Yellow Pencil | Crispin Porter + Bogusky | United States | Coke vs Coke Zero | Coke Zero | Coke Zero | |||
| Integrated | Integrated | Yellow Pencil | McCann Worldgroup San Francisco, T.A.G., AKQA | United States | Believe | Microsoft Xbox | Halo 3 | |||
| Magazine & Newspaper Design | Entire Magazines | Yellow Pencil | Carl's Cars Magazine | Norway | Carl's Cars 19 - 22 | Carl's Cars | Carl's Cars | |||
| Magazine & Newspaper Design | Entire Magazines | Yellow Pencil | Top Publishers | Netherlands | Fantastic Man | Fantastic Man | Fantastic Man | |||
| Mobile Marketing | Mobile Marketing | Yellow Pencil | BBH | United Kingdom | Lynx Get In There | Unilever | Lynx | |||
| Mobile Marketing | Mobile Marketing | Yellow Pencil | Hakuhodo Inc. | Japan | World's Worst War | Tohato Inc. | Tyrant Habanero, Satan Jolokia | |||
| Online Advertising | Digital Advertising Campaigns | Yellow Pencil | 777interactive | Japan | Color Tokyo! | Sony Marketing Inc. | Bravia | |||
| Packaging Design | Packaging | Yellow Pencil | Mash | Australia | Changing Lanes | Viottolo | Changing Lanes | |||
| Press Advertising | Magazine Press Advertising Colour | Yellow Pencil | BBH | United Kingdom | F**k Off | Barnardo's | Barnardo's | |||
| Press Advertising | Newspaper Press Advertising Black & White | Yellow Pencil | DDB Amsterdam | Netherlands | Product Recall | Pon's Automobielhandel B.V. | Volkswagen | |||
| Press Advertising | Newspaper Press Advertising Colour | Yellow Pencil | BBH | United Kingdom | F**k Off | Barnardo's | Barnardo's | |||
| Product Design | Home | Yellow Pencil | Whipsaw Inc | United States | Natural Nurser | Adiri | Adiri | |||
| Product Design | Leisure | Yellow Pencil | Apple, Inc. | United States | iPod touch | Apple, Inc. | Apple, Inc. | |||
| Radio | Radio Commercials | Yellow Pencil | BBDO Cape Town | South Africa | "Drums" | Marshall Music | Marshall Music | |||
| Radio | Radio Commercials | Yellow Pencil | JWT San Juan | Puerto Rico | Routine | MDA Puerto Rico | MDA | |||
| TV & Cinema Advertising | TV Commercials 41-60 seconds | Yellow Pencil | TBWA\Chiat\Day New York | United States | Touch | Mars | Skittles | |||
| TV & Cinema Crafts | Animation & Visual Effects | Yellow Pencil | CHI & Partners | United Kingdom | Wave | Big Yellow Storage Company | Big Yellow | |||
| TV & Cinema Crafts | Animation & Visual Effects | Yellow Pencil | Passion Pictures | United Kingdom | Play-Doh | Sony | Sony Bravia | |||
| TV & Cinema Crafts | Direction | Yellow Pencil | Academy | United Kingdom | Time Theft | Vodafone | Vodafone | |||
| TV & Cinema Crafts | Direction | Yellow Pencil | Gorgeous | United Kingdom | Play Doh | Sony Bravia | Sony Bravia | |||
| TV & Cinema Crafts | Direction | Yellow Pencil | Rattling Stick | United Kingdom | Dangerous Liaisons | Levi's | Levi's | |||
| TV & Cinema Crafts | Editing | Yellow Pencil | BBH | United Kingdom | Time Theft | Vodafone | Vodafone | |||
| TV & Cinema Crafts | Editing | Yellow Pencil | Work | United Kingdom | Dangerous Liaisons | Levi's | Levi's | |||
| TV & Cinema Crafts | Practical Special Effects | Yellow Pencil | Fallon London | United Kingdom | Cake | Skoda | Fabia | |||
| TV & Cinema Crafts | Practical Special Effects | Yellow Pencil | Fallon London | United Kingdom | Belonging | Orange | Orange | |||
| TV & Cinema Crafts | Practical Special Effects | Yellow Pencil | WCRS | United Kingdom | Effortless | Sara Lee | Brylcreem | |||
| TV & Cinema Crafts | Production Design | Yellow Pencil | WCRS | United Kingdom | Effortless | Sara Lee | Brylcreem | |||
| TV & Cinema Crafts | Sound Design | Yellow Pencil | Dab Hand Media | United Kingdom | Interview | Tide | Tide | |||
| TV & Cinema Crafts | Use of Music | Yellow Pencil | Academy | United Kingdom | Music Pieces | Sony | Walkman | |||
| TV & Cinema Crafts | Use of Music | Yellow Pencil | Fallon London | United Kingdom | Gorilla | Cadbury's | Dairy Milk | |||
| TV & Cinema Graphics | TV & Promotions, Stings & Programme Junctions | Yellow Pencil | Fallon London | United Kingdom | Meat | BBC | BBC3 | |||
| TV & Cinema Graphics | TV Brand Identities | Yellow Pencil | Channel 4 | United Kingdom | E4 Refresh-Loading Bay / E4 Refresh-Beach / E4 Refresh-Hotel / E4 Refresh-Barn / E4 Refresh-Front Room | Channel 4 | E4 | |||
| Viral | Animation & Motion Graphics | Yellow Pencil | The Viral Factory | United Kingdom | How We Met | Samsung Electronics Co, Ltd | Samsung Mobile | |||
| Viral | Direction | Yellow Pencil | Motion Blur | Norway | Train | Hydro | Engineers | |||
| Viral | Viral Films | Yellow Pencil | Cutwater | United States | Sunglass Catch | Ray-Ban | Ray-Ban | |||
| Websites | Microsites | Yellow Pencil | Projector Inc. | Japan | UNIQLOCK | UNIQLO | UNIQLOCK | |||
| Writing for Advertising | TV & Cinema Advertising | Yellow Pencil | Mother | United Kingdom | Michael Madsen / Mena Suvari / Val Kilmer / Macaulay Culkin | Orange | Orange | |||