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Gap Awards Holiday Campaign Duties to Crispin

Gap Awards Holiday Campaign Duties to Crispin

Decision May Indicate Full-Blown Account Shift from Laird & Partners FULL ARTICLE

Crown Imports on the Lookout for Media Agency

Crown Imports on the Lookout for Media Agency

Corona Marketer Moves to Separate Duties From Creative FULL ARTICLE

Greg Bell Departs Venables Bell & Partners

Greg Bell Departs Venables Bell & Partners

Founder of San Francisco Indie Shop Says: 'It's Time to Play' FULL ARTICLE

Subway Puts Phelps Back in Its Advertising Pool

New Spots Finally Break With Superstar Olympian FULL ARTICLE

This Week's Print Issue

Cannes Swept by PR, Integrated, Internet Winners

This Week's Print Issue

Tally Suggests Ad Age Is Over -- or, at Least, It's Evolved to Higher Plain MORE


MediaWorks

MediaVest Is Looking for Brand 'Swingers'

Media Buyer Tests New Metric That Rewards Shows With High Number of Product Switchers FULL ARTICLE

Dallas Daily Turns Over National Ad Sales to Rival Tribune

Morning News Keeps Local Market; Other Outsourcing Deals Could Follow FULL ARTICLE


Digital

Online-Ad Industry Tries to Stave Off Government Regulation

Issues Its Own Set of Advertising Tracking and Disclosure Rules FULL ARTICLE


DigitalNext

Earned Media: Is No Chatter Worse Than Negative Chatter?

Craig Daitch

The Importance of Listening, Reiterated FULL ARTICLE

Advertising: The Price of 'Free' Media

Publishers Need a New Contract With Consumers FULL ARTICLE


CMO Strategy

Millennials Are Evolving; Are You Keeping Up?

The Recession Has Changed Them as Consumers, But They're as Valuable as Ever FULL ARTICLE

Why Spending, Sales Are Up for Dietary Supplement Emergen-C

Five Questions for Ken Vargha, VP-Sales and Marketing, Alacer Corp. FULL ARTICLE


TalentWorks

Bad News Could Be the Best Thing for Millennials

Viewpoint: Jonathan Lewis Hopes Economic Hardship Knocks a Little Sense Into His Generation FULL ARTICLE

Ten Things You Didn't Know About Your Resume

Paul Gumbinner

Tips That Fly in the Face of All Other Advice FULL ARTICLE


GenNext

Not Everyone Can Afford to Work for Free

Alex Kniess

How to Make the Most of a Summer Waiting Tables FULL ARTICLE


News

Tylenol Latest Big Brand to Come Under FDA Scrutiny

Panel Seeks to Limit Acetaminophen in OTC Medication; Drug Is Used in Many Marketers' Products FULL ARTICLE

U.S. Auto Sales Fell 27% in June -- and That's Not a Bad Thing

GM Posts Best Month of Year; Ford Says Market Share Hits 16% FULL ARTICLE

Brink's Set to Unveil $120 Million Rebranding Effort

Home-Security Company Will Promote Name Change With Ad Push FULL ARTICLE

Prius Headlamp Troubles Could Dim Toyota Brand's Rep

Lawsuit, Online Complaints Come as Automaker Launches New Model FULL ARTICLE

Starbucks Continues Food Push With Overhauled Menu Items

Coffee Chain's Largest Rollout to Date Is Backed by Newspaper Campaign FULL ARTICLE


Agency News

Unilever to Review Massive Global Media Account

Package-Goods Giant's Measured Spending Totaled $755 Million in the U.S. Alone FULL ARTICLE

State Farm Re-evaluating Agency Compensation

Insurer Is Among DDB's Most Lucrative Clients FULL ARTICLE

Creative Directors Don't Have to Be Performers

Passion for Work, Not Ability to Present, Should Be Agency Chief's Prominent Quality FULL ARTICLE


Global News

Online Ad Spending Overseas to Hit $25 Billion by 2013

Marketers Expected to Put More Dollars Behind Search, Video, Social Media as Display Declines FULL ARTICLE


Adages

Modernista Puts a Price on Ideas -- and Gets $45

Agency Auctions off 12-Pack of Beer-Commercial Scripts on EBay FULL ARTICLE

Karl Malden Never Left Home Without It

He Always Delivered on One of the Ad World's Best Taglines FULL ARTICLE


GoodWorks

Brewer Pushes Bicycling to Help the Planet

New Belgium Brewing Gives Away Bikes as It Prepares for Annual Tour de Fat FULL ARTICLE



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