Latest Ad & Marketing News

Twitter Deepens Ties to TV With Media Deals, Ad Targeting

Twitter Deepens Ties to TV With Media Deals, Ad Targeting

A series of new media deals including Discovery, VICE and Major League Baseball, as well as targeting technology to target TV viewers on Twitter.

Top Research Reports Explore Ad Effectiveness in a Social World, Hidden Influences on Creativity

Top Research Reports Explore Ad Effectiveness in a Social World, Hidden Influences on Creativity

How does advertising perform in a social-media world? How can you build a cohesive social strategy? And what are the hidden influences that shape your organization's creativity? Ad Age is releasing three papers that address these pressing business concerns. 

Starbucks Exec Michelle Gass Jumps to Kohl's As Chief Customer Officer

Starbucks Exec Michelle Gass Jumps to Kohl's As Chief Customer Officer

Michelle Gass, a longtime Starbucks executive is leaving to join Kohl’s in the newly-created role of chief customer officer.

Kmart Continues the Puns With its 'Big Gas' Promotion

Kmart Continues the Puns With its 'Big Gas' Promotion

The retailer is following up its viral hit "Ship My Pants" with more saucy worldplay in this video ad from DraftFCB.

More From Ad Age

Walmart Taps Former Bush Adviser As Top PR Exec

Walmart Taps Former Bush Adviser As Top PR Exec

Walmart has hired Dan Bartlett, the head of public-relations firm Hill & Knowlton's U.S. unit, as exec VP-corporate affairs.

Can Airlines Finally Offer You More Than 'the Nicest Prison Cell'?

Can Airlines Finally Offer You More Than 'the Nicest Prison Cell'?

"How many times have Wall Street guys come in and said 'You know, if you charge five bucks for TV, you'd make a lot of money'?" JetBlue's Marty St. George said in this video interview.

Preparing the Next Generation of Chief Marketers

Kellogg School of Management has launched a new program to educate current and prospective chief marketers.

Twitter Launches Ad That Can Collect Personal Information for Marketers

Twitter Launches Ad That Can Collect Personal Information for Marketers

The 'Lead Generation Card' includes a button that with one click allows the user to provide their name, email address and Twitter handle to an advertiser.

'Hispanic Malls' Drawing Crowds by Being Culturally in Tune

'Hispanic Malls' Drawing Crowds by Being Culturally in Tune

Hispanic malls are drawing crowds across six states with a mix of special stores and family entertainment.

Are You Wasting Money on Mobile Ads?

Are You Wasting Money on Mobile Ads?

Networks and publishers are working to more accurately report how well they deliver ads in order to legitimize the industry and increase mobile-marketing spending.

Smart TV Is Just Around the Living Room Corner

Smart TV Is Just Around the Living Room Corner

Inevitably, Smart TVs will hold a key place in many households, presenting a great opportunity for innovations in advertising.

Equifax Selects 360i as its Lead Agency

Equifax Selects 360i as its Lead Agency

The credit reporting company made the agency shift a year after choosing Publicis Groupe's Digitas as lead agency.

Amazon Tops Walmart in Ranking of Most Valuable Brands

Amazon Tops Walmart in Ranking of Most Valuable Brands

The battle being waged between Amazon and Walmart isn't actually about online versus in-store -- it's about being omnichannel.

Nutella Day Likely to Survive Unscathed

Nutella Day Likely to Survive Unscathed

The fan-led event seemed threatened when the event's founder, Sara Rosso, said earlier this week that lawyers for the brand sent her a cease-and-desist letter.

What TVGuide.com Watchlist Data Reveals About the Season's New Dramas

What TVGuide.com Watchlist Data Reveals About the Season's New Dramas

Here's one more way buyers can evaluate this fall's new dramas: by seeing how many TVGuide.com users added each one to their Watchlists.

The Upfront's Best Moments, Most Awkward Moments and Worst Hashtag

The Upfront's Best Moments, Most Awkward Moments and Worst Hashtag

In a welcome bit of humor about the hard sell, CBS executive Jo Ann Ross wore a skirt that flashed "Your Ad Here."

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