A deal for the mobile mapping service would set up a possible bidding war with Facebook.
The digital ad industry needs to hire experts from traditional media who offer an in-depth grasp of demographics, markets, and consumers.
McDonald’s CEO Don Thompson answered critics at its shareholders meeting: "The way you describe is us not who we are."
The ratings firm hopes IBM's "Jeopardy!" winner will improve measurement of ad effectiveness and media planning.
What growing patent litigation means to the marketing world, according to Brian Heidelberger, partner at Winston & Strawn.
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Independent agency Mother is planning to open its fourth office in Brazil next year and has asked creative Gustavo Sousa to lead the charge.
Don Draper merged his agency to get a better shot at a major car account. Are the odds for small agencies any different in the digital era?
The Interpublic shop shifts focus from Irvine to a new L.A. outpost to attract talent for Taco Bell and lure new clients.
Thanks to the new show "Model Employee" on VH1, a creative learns what it's like to be on the side of the camera.
Bloomberg Businessweek is trying to get millennials to move out of their parent's houses and land a job.
Viewers may be latching onto familiar names at this point -- like "Robin Williams." That's exactly as networks intended.
What happens when you put 600 sweets marketers in a room with retail buyers? Everything from Farts Candy to a tennis-ball shaped candy from Maria Sharapova.
As G4 becomes Esquire and Speed becomes Fox Sports 1, cable companies are getting saddled with channels they didn't order -- and unsure they can afford future fee increases.
Walmart has hired Dan Bartlett, the head of public-relations firm Hill & Knowlton's U.S. unit, as exec VP-corporate affairs.
"How many times have Wall Street guys come in and said 'You know, if you charge five bucks for TV, you'd make a lot of money'?" JetBlue's Marty St. George said in this video interview.
Kellogg School of Management has launched a new program to educate current and prospective chief marketers.
The 'Lead Generation Card' includes a button that with one click allows the user to provide their name, email address and Twitter handle to an advertiser.
Hispanic malls are drawing crowds across six states with a mix of special stores and family entertainment.
Big Data is more than web tracking and social media.
Get the full scope of what’s happening in the evolving world of data and what it means to marketers.
