See our annual rankings of the most celebrated work, marketers and agencies, plus insights from the winners.
"Companies have cut everything else to the bone," said a Deutsche Bank analyst. "So there's nothing much else to go after."
Campaign co-promoting the 2014 Durango and "Anchorman 2: The Legend Continues" drove a 36% boost in November sales over the previous year.
Industry experts weigh in on what the administration can do to clear up the chaos and convert skeptics.
It's the first time in 20 years that a new platform is expanding overall ad spending without cannibalizing other media, one forecast said.
NBC said the special gave the network its best Thursday excluding sports since the 'E.R.' finale in April 2009.
Currently Spotify only offers a free ad-reliant service on computers, charging $9.99 per month for mobile.
Rubicon topped $100 million in revenue three years ago and is profitable.
Nissan is trying to lure tech-savvy youth by letting them design a car with their eyes and virtual reality goggles.
WPP is hoping a team that consists of execs from Wunderman, MEC, Landor and Kantar will win over airline.
Despite worldwide launch, job No. 1 will be catching up to Camaro back home.
Long associated with sports, Wheaties no longer gets prime-time ad placement, ceding the stage to Cheerios.
On the heels of Adidas, Nike presents its own brightly colored orb, the Ordem Football, in this charming film.
Many of the holiday specials that ran in prime time over Thanksgiving week saw declines.
The initiative is among Gus Wenner's first major moves since he was named to run RollingStone.com in May.
Ads face more of an uphill battle than song parodies alone. Also: don't count on a PR windfall to make up for the legal headache.
Unilever will slash marketing headcount by 12% globally while trimming agency and commercial production fees.
Jonah Peretti never imagined people would watch much video on mobile devices, he says in this video from Advertising Week.
Eyewear marketer Warby Parker didn't originally plan to have physical stores, but that's changed now, co-CEO Neil Blumenthal told us.
For media-agency trading desks, programmatic has allowed them to deal directly with fewer sellers, while buying ads across a greater spectrum of sites.