Hire comes as it launches 96 entertainment "channels," a $100 million investment in original content.
Time to get a new car? Well, if you're getting rid of your old one in less than six years, you are in the minority, according to R.L. Polk.
Campbell Soup Co. embraces unusual packaging and other innovations to boost declining U.S. soup division.
That's P.J. Pereira and Andrew O'Dell, chief creative officer and CEO, respectively, of their namesake San Francisco agency marching in the samba school parade during Carnival in Rio.
Bartle Bogle Hegarty, New York, been named creative agency of record for the Weather Channel after a review.
Messaging service Weixin is helping Tencent to sign up a more high-end mobile user base and therefore attract more advertisers.
B-Reel's impressive output has inspired agencies and clients to step out of their comfort zones.
The amount of data we can collect from digital interactions is staggering, and making sense of it all can seem daunting. Here are some pointers for simplifying.
If you want to learn about the future of advertising, start with the press. Through sheer will and unbundling of assets, the industry has reasserted itself and is now stronger than ever.
Proposed: an easy way to maintain neutrality and make sure everyone wins
Self-serve is expected to be a cornerstone of Twitter's revenue growth, though its contribution will be small early on while it looks to scale the number of small businesses using its platform.
While VW's "The Force" was the clear winner in last year's battle of the Super Bowl ads, this year's crop are still fighting it out.
Twitter was on fire at Sunday's Grammys -- until Jennifer Hudson took the stage.
In the -- let's face it -- often catty agency business, there's an unofficial divide between those that get the buzz and shelf after shelf of hardware, and those that do unsexy but solidly proficient work appreciated by their clients. One agency that's often relegated to the latter category, McGarryBowen, is these days getting the attention of som...
David Droga might be the only man on Madison Avenue who loathes "Mad Men." That's not a knock on the writing, the parade of account men in fedoras and three-piece suits or even its misogynistic themes. What the founder of Droga5 can't stand is that the show celebrates the ad business of 50 years ago instead of the ad business of today. ...
Just two years ago BBDO was preparing to shutter its Detroit outpost, a closure that would affect nearly 500 employees. The move, prompted by the breakup with then-ailing automaker Chrysler, was a tough pill to swallow. It signaled the end of a longstanding client relationship and a key U.S. office. It didn't help morale, either. An...
Guarding a well-worn conference table in Razorfish's New York office is a tank filled with exotic fish -- at least two of which have been with the agency almost from the beginning. Their original owner, founder Jeff Dachis, is long gone, and Razorfish is a veritable Frankenstein of digital shops, disciplines and technologies. But after multi...
It's not every day that an agency's work gets the attention of both the Vatican and the White House. But it happened to 72andSunny in November, when client Benetton unveiled its arresting "Unhate" campaign featuring images of world leaders known for their tense relationships smooching passionately. Among them was Pope Benedict kissing a ...
Latinos' fondness for soccer isn't exactly a new insight, but U.S. Hispanic agency Alma took that knowledge one step further to develop a novel project for client State Farm. Alma's "Play Now, Illuminate Later" initiative uses the beloved sport to bring electricity to Latin American communities that need it. It all begins with an online ga...
We're showcasing the best and most interesting in digital innovation at the 2012 Ad Age Digital event. Join us April 17-18 in New York City.
Featured guests include: Hulu CEO Jason Kilar, Spotify CEO Daniel Ek, Gap CMO Seth Farbman, Activision CMO Tim Ellis and Facebook VP David Fischer.
Is it a phone, a wallet or a mall? Mobile phones and tablets make it easier for consumers to research and buy. Learn who's already buying, how consume... More
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