2012 Super Bowl Coverage
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Latest Ad & Marketing News
Agency News
GNC Selects Edelman as PR Shop, Seeks to Capitalize on Mainstream Wellness Interest
GNC has hired Edelman as its PR agency of record after a competitive review that began last fall. The retailer is riding a wave that has its stock price up nearly 80% since its IPO last April.
Digital
Yahoo Board Gets New Blood as Chairman Bostock Steps Down
In the wake of Roy Boystock's announcement, the company has named two new directors: Alfred Amoroso, the CEO until December of digital entertainment company Rovi, and Maynard Webb, chairman and former CEO of LiveOps, a maker of call-center software.
Digital
PepsiCo Loses Digital Guru to Kraft
Bonin Bough, PepsiCo's digital and social media guru, is departing for Kraft Foods in a post in which he will manage consumer engagement.
MediaWorks
Conde Nast Brings Back Domino Magazine ... Sort of
Domino is coming back as a newsstand-only special called "Domino Quick Fixes" and selling for $10.99 starting this April. Conde Nast plans a second special for next fall.
Global News
Nivea Demos Sun Protection in Brazil with a Million Beads
It's summer in Brazil, and Nivea Sun is demonstrating its effective protection against the scorching sun in Rio de Janeiro with a clever outdoor idea and one million beads.
Soon on Tap at A-B, MillerCoors: Hard Cider
MillerCoors has acquired Crispin Cider Co. while Anheuser-Busch told distributors it would introduce Michelob Ultra Light Cider. The category has until now been left largely to smaller players.
Cadbury's Willy Wonka-esque New Campaign Involves a Chocolate Fountain
Cadbury has been wowing shoppers with a wacky, musical chocolate fountain at London's Westfield Shopping Centre, to kick off a six million pound integrated campaign through Fallon, centered around the idea of 'Joyville'.
Can Komen Recover From PR Crisis?
In a case for the marketing textbooks, Susan G. Komen for the Cure showed how a brand can boomerang from one of the most loved into one of the most reviled in a head-snapping two days.
Cost Cuts Are in Store for P&G and Unilever
Procter & Gamble Co. and Unilever are trying to modify their increases and talking more about how to save money, which isn't exactly great news for agencies, production companies or the media -- unless you're in digital.
Bourbon Boom Overseas Fuels Record Spirits Sales
Bourbon is gaining momentum internationally, thanks to favorable trading conditions, aggressive marketing and a growing appetite among foreigners for U.S. liquor.
Food Trucks Spread 'New' Cuisine, Shake up Restaurant Model
Ethnic food -- from Korean to Thai to El Salvadoran -- has become more familiar to the average U.S. consumer, and that's not because of mom-and-pop restaurants or specialty stores, but via food trucks.
An App Gives Parents A Taste of Abuse
Parents of teens get a horrifying taste of what their kids go through with a free iPhone app created by Liz Claiborne Inc.'s Love Is Not Abuse Coalition.
Old Spice Doesn't Respect Other Brands' Personal Space
Old Spice is too powerful for its own good, or at least for Procter & Gamble's own good.
CMO Strategy
Hats Off to These 10 Forward-Thinking Clients
Clients are often depicted as conservative corporate yes-men, standing in contrast to the Technicolor brilliance of the agency's creative wizards. This image ignores a number of brand-side marketers who bring guts and innovation to the business. Here's a ranking of 10 forward-thinking executives, and some takeaways that may help you become a better...
Respect, Trust Key to Healthy Ad Relationship
Doug Sweeny Agency-client relationships are like a marriage. You need to talk, listen, compromise and have a sense of humor. Like most marriages, they start with the euphoric honeymoon. It can start to wear during the months and years ahead as the difficulties of daily life set in, but how you manage those things is what ...
Bacardi CMO Shares Agency Advice From Simon Clift
Bacardi Global Chief Marketing Officer Silvia Lagnado puts a premium on having good relationships with her agencies. Yet Ms. Lagnado, who took the post in 2010 after a lengthy career at Unilever, always sees room for improvement. "The quality of your leadership and the quality of your relationship with the agencies makes a huge differenc...
The Secret Behind the Long Union of Allstate, Burnett
Midway through an important meeting before the launch of a big campaign, Allstate Senior VP-Marketing Lisa Cochrane turned to the dozen or so people in the room and asked, "Does everybody here besides me know 'Safety Dance'?" Her creative agency, Leo Burnett, had just shown her an ad featuring the hit song from the '80s. But it was foreign t...
How to Be a Better Agency Client
Wendy Clark, Sr. VP-Integrated Marketing Communications and Capabilities, Coca-Cola "Great clients are generally more concerned about their impact and output than on their greatness. That is our enduring focus in 2012. From my experience, great leaders make great clients. Sun Tzu identified five characteristics of great leaders that endure today ...
Marketer Resolutions: PepsiCo's Jakeman Will Be Busy, Fit and Talkative
Three tips from Brad Jakeman, president-global enjoyment brands, chief creative officer, PepsiCo 1. BE OPEN TO ALL SOURCES OF CREATIVITY, BUT DON'T GET DISTRACTED BY SHINY OBJECTS. Popular culture is brimming with incredible storytellers, visual artists and utility builders. The trick is to be open to collaboration but retain the abil...
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ANA Annual Meeting
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Digital Conference
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4A's Conference
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Digital A-List
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Super Bowl
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Agency A-List 2010
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America's Hottest Brands 2010
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Marketer of the Year 2010
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Media Vanguard Awards 2010
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Magazine A-List 2010
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Women to Watch 2010
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Media Mavens 2010
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Digital Marketing Guide
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