Latest Ad & Marketing News

Microsoft Announces Live Action 'Halo' Series Produced by Steven Spielberg

Microsoft Announces Live Action 'Halo' Series Produced by Steven Spielberg

Microsoft said the console will launch "later this year," meaning it will likely be in time for the all-important holiday season.

ESPN Begins Hundreds of Layoffs

ESPN Begins Hundreds of Layoffs

The self-proclaimed "Worldwide Leader in Sports" rarely has layoffs -- the last were in 2009. But with rivals such as Fox Sports 1 looming, ESPN has been spending big to stockpile sports rights.

NBC Vet Marianne Gambelli Lands at Horizon

NBC Vet Marianne Gambelli Lands at Horizon

Ms. Gambelli, who led NBC broadcast sales until last fall, has joined Horizon Media as exec VP-chief investment officer.

What TVGuide.com Watchlist Data Reveals About the Season's New Dramas

What TVGuide.com Watchlist Data Reveals About the Season's New Dramas

Here's one more way buyers can evaluate this fall's new dramas: by seeing how many TVGuide.com users added each one to their Watchlists.

More From Ad Age

A Peek Into Starwood Hotels' Marketer Immersion Program

A Peek Into Starwood Hotels' Marketer Immersion Program

C-suiters temporarily relocate to fast-growing markets to bone up on best practices and meet with local officials.

Get Ready for Innovations in a Cookie-Less World

Get Ready for Innovations in a Cookie-Less World

If your agency has third-party ad serving systems, data-management and attribution, its time to start thinking beyond third-party cookies.

Ad Age Picks the Upfront's Hits and Misses

Ad Age Picks the Upfront's Hits and Misses

Now that you're voting on the dramas and comedies most likely to meet the schedulers' axe first, here are our own network-by-network picks.

Worlds Collide: The New Data-Focused CMOs and Their CIO Counterparts

Worlds Collide: The New Data-Focused CMOs and Their CIO Counterparts

The proliferation of digital channels, the internet of things and tomorrow's industrial internet demand new technology skills from the chief marketing officer.

Brazilian Agency Hopes to Do Good -- And Do Business -- in Poorest Communities

Brazilian Agency Hopes to Do Good -- And Do Business -- in Poorest Communities

An ad agency in Rio wants to teach poor people in the slums how to be consumers.

Discrimination Claim Against Interpublic Heads to Trial

A district judge tossed bulk of discrimination claims file by Joy C. Noel, but one part of the case is going to trial next month.

Group of Senior Execs Depart Huge to Form New Digital Shop

Group of Senior Execs Depart Huge to Form New Digital Shop

The Brooklyn-based digital agency is losing a group of senior staffers -- including founder Gene Liebel -- who are launching a new shop.

Rise of the Non-Network Originals Gives TV Nets Cause for Concern

Rise of the Non-Network Originals Gives TV Nets Cause for Concern

TV networks have a bigger concern than one-upping their broadcast rivals: grabbing attention from original content on nontraditional platforms.

Six Questions With Volkswagen's Kevin Mayer

Six Questions With Volkswagen's Kevin Mayer

Automaker's VP-marketing talks agency relationships, the Super Bowl, the 'dummy screen' and the iBeetle.

How 'Skinny' Became the Hottest Phrase in Marketing

How 'Skinny' Became the Hottest Phrase in Marketing

For food and drink makers, "skinny" seems to be the phattest marketing term going -- and here's why.

Restaurants Slim Down Cocktail Calorie Counts

Restaurants Slim Down Cocktail Calorie Counts

T.G.I. Friday's, Chili's and others are slapping generic phrases like "skinny" and "slender" on cocktails as they target weight-conscious drinkers.

Porsche Keeps Creative at Cramer-Krasselt After Six-Month Pitch

Porsche Keeps Creative at Cramer-Krasselt After Six-Month Pitch

The automaker, in a rare move for agency reviews, opts to retain its agency since 2007.

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