Latest Ad & Marketing News

Social Data, Used Well, Can Add Years to a CMO's Tenure

Social Data, Used Well, Can Add Years to a CMO's Tenure

With a real-time data flow, proper technology and the right team, marketers can adjust campaigns midstream.

Fox Sues Dish Network Over Ad-Blocking 'Auto Hop' Service

Fox Sues Dish Network Over Ad-Blocking 'Auto Hop' Service

Fox claims the Auto Hop allows Dish to "create a bootleg video-on-demand service for all network prime-time programming," that takes the company well beyond its licenses to transmit Fox shows.

PayPal Snags 15 Retailers for In-Store Payments

PayPal Snags 15 Retailers for In-Store Payments

In a coup, PayPal is competing at the register with credit cards, signing 15 major retailers including Barnes & Noble, Foot Locker, JC Penney and Toys 'R' Us to accept its online payments at their brick-and-mortar stores.

Five Questions With Adam & Eve/DDB's James Murphy

Five Questions With Adam & Eve/DDB's James Murphy

Omnicom's DDB Worldwide is buying London independent agency Adam & Eve for an estimated $80 million. Ad Age's Europe Editor, Emma Hall, talked with Adam & Eve founder James Murphy, who starting today is CEO of the newly merged agency, Adam & Eve/DDB.

Nike Takes Plus to Golf With New App

Nike Takes Plus to Golf With New App

Golfers can improve, track and share their golf games with NG360, a new app developed for Nike for Blast Radius that is designed to take golf into the digital era.

How Facebook Can Take Photos Beyond Its New 'Camera' and Instagram

How Facebook Can Take Photos Beyond Its New 'Camera' and Instagram

Facebook's instinct to address its mobile issue with images is a good one: it was the first to popularize tagging, which made photo sharing the predominant behavior that it is today.

More From Ad Age

John Malkovich Gets Philosophical in Apple's Latest Siri-Starring Ads

John Malkovich Gets Philosophical in Apple's Latest Siri-Starring Ads

After enlisting Zooey Deschanel and Samuel L. Jackson, Apple continues its celebrity ad series with a new pair of iPhone spots starring John Malkovich.

Omnicom Group's DDB Acquires London Hotshop Adam & Eve

The management team of Adam & Eve/DDB will comprise the Adam & Eve partners and members of DDB U.K. management. It will be led by James Murphy, who has been named CEO of the newly combined shop.

People on the Move: Jack Bamberger to Head Digital for MEC North America

People on the Move: Jack Bamberger to Head Digital for MEC North America

Also on the Move: Annette King, Adam Mirabella, Steve Marino, Shonali Burke, Mark Stewart, Scott Parker and Qian Qian.

Cable Execs Root for TV Everywhere, But No Timeline on Mass Adoption

Cable Execs Root for TV Everywhere, But No Timeline on Mass Adoption

Consumers have been slow to adopt TV Everywhere in large numbers.

A Therapy Session Takes a Fashionable Turn in Roman Polanski's Prada Short

A Therapy Session Takes a Fashionable Turn in Roman Polanski's Prada Short

Roman Polanski directs this short film for Prada featuring Ben Kingsley as an easily distracted therapist and Helena Bonham Carter as his patient.

Facebook IPO Scrutiny Grows as Morgan Stanley Defends Role

Facebook IPO Scrutiny Grows as Morgan Stanley Defends Role

Massachusetts subpoenas Morgan Stanley, SEC and FINRA may review the IPO and investors have filed suit.

The Summer Road Trip Went Digital. What's Your Strategy?

The Summer Road Trip Went Digital. What's Your Strategy?

Will the businesses that depend on our vacation travel be ready for this emerging breed of always-on, always-informed and always sharing traveler?

Google Names New Motorola CMO as Deal Closes

Google Names New Motorola CMO as Deal Closes

Now that Google's $12.5 billion purchase of Motorola Mobility is a done deal, Gary Briggs, former Google VP-consumer marketing, is replacing Bill Ogle as Motorola Mobility's chief marketer.

JC Penney's Mistake? Assuming the Consumer Is Rational

JC Penney's Mistake? Assuming the Consumer Is Rational

JC Penney plan is admirable but may be too rational to attract shoppers in the short run.

VW's Lamborghini Issues RFP for PR Support

VW's Lamborghini Issues RFP for PR Support

Volkswagen's Automobili Lamborghini America brand is on the hunt for a PR agency, Ad Age has learned.

Huffington Post Plans to Add an Oprah Winfrey Section

Huffington Post Plans to Add an Oprah Winfrey Section

The Oprah Winfrey section will include content created and aggregated by writers and producers from OWN and Oprah.com specifically for The Huffington Post.

A Snapshot of the Exploding Social-TV Ecosystem

A Snapshot of the Exploding Social-TV Ecosystem

We're seeing not only continuing growth in social-TV startups, but consolidation.

Global Branding and Media Planning, Market by Market

Global Branding and Media Planning, Market by Market

MPG CEO Maria Luisa Francoli Plaza explained how brands and media planners should approach cultural differences even as the web brings the world closer.

P&G Restructures Communications Under Marketing Chief Pritchard

P&G Restructures Communications Under Marketing Chief Pritchard

Procter & Gamble Co. is restructuring its massive global public-relations organization so that a streamlined marketing-focused group now going by "communications" will report directly to Global Brand-Building Officer Marc Pritchard.

Oracle Buys Social-Media Marketing Startup Vitrue

Oracle Buys Social-Media Marketing Startup Vitrue

Oracle snapped up Atlanta-based social-media-management company Vitrue for a reported $300 million as consolidation in the space picks up.

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