Latest Ad & Marketing News

New Bacardi Ad Re-Creates Rum-and-Coke History

New Bacardi Ad Re-Creates Rum-and-Coke History

Bacardi and the "Cuba Libre" both originated in Cuba, but political considerations meant the new commercial had to be shot in Uruguay.

Would Yahoo Deal Make Tumblr More Attractive to Brands?

Would Yahoo Deal Make Tumblr More Attractive to Brands?

Being backed by Yahoo could give Tumblr more street cred in sales pitches. But would it make Tumblr less cool?

Cheeky Vintner Exposes Himself to Sell His Wine

Cheeky Vintner Exposes Himself to Sell His Wine

Brandon Allen, CEO of Santa Barbara-based vineyard Slo Down wines, bares his buns in a thong and cheekless chaps to promote the vintner's "Sexual Chocolate" wine.

Kidzania, a Theme Park for Work, Gears Up for U.S. Debut in 2015

Kidzania, a Theme Park for Work, Gears Up for U.S. Debut in 2015

Kidzania has a compelling pitch for children, their parents and global marketers who sponsor its work-simulation activities.

More From Ad Age

Why Facebook and Twitter Are Developing 'Glassware' Despite Ad Ban

Why Facebook and Twitter Are Developing 'Glassware' Despite Ad Ban

Facebook, Twitter and Tumblr are developing apps for Google Glass even though they can't sell ads there.

JC Penney Embraces New Marketing Plans, Looks Ahead

JC Penney Embraces New Marketing Plans, Looks Ahead

Myron Ullman lays out a laundry list of changes in his first public comments since returning to lead JC Penney as CEO.

What Liquor Brands Do CeeLo, Dr. J and Clooney Rep?

What Liquor Brands Do CeeLo, Dr. J and Clooney Rep?

With so many endorsements, it gets confusing. Test your celebrity booze knowledge with this quiz.

Ad Age, MediaCat Honor Women to Watch in Turkey

Ad Age, MediaCat Honor Women to Watch in Turkey

Advertising Age brought its Women to Watch franchise to a third continent this week, in a partnership with local licensee MediaCat.

USA Pushes 'Modern Family' Arrival, Enters Original Sitcoms

USA Pushes 'Modern Family' Arrival, Enters Original Sitcoms

The cable network has picked up two original sitcoms in addition to adding "Modern Family" in syndication. It also plans a "Psych" musical.

Two Omnicom Agencies Hit Hard By Layoffs

Two Omnicom Agencies Hit Hard By Layoffs

Two of the most respected creative agencies in the business were forced to undertake big rounds of layoffs on Thursday.

A DVD That Smells Like Domino's Pizza

A DVD That Smells Like Domino's Pizza

Takeout pizza and a DVD are a natural fit for many. So Domino's Pizza in Brazil decided to combine the two in a campaign via Artplan Sao Paolo.

See Previews of The CW's New Sci-Fi and Supernatural Shows

See Previews of The CW's New Sci-Fi and Supernatural Shows

Life isn't easy at a new high school... when you're an alien.

Walmart Disappoints But Stays Course on Price Ads and Ecommerce

Walmart Disappoints But Stays Course on Price Ads and Ecommerce

Walmart misses on top and bottom lines, but will step up price ads and ecommerce investments.

Machinima Adds a Big New Distribution Platform in XBox Live

Machinima Adds a Big New Distribution Platform in XBox Live

One of YouTube's largest channels is expanding to Xbox Live in 41 global markets.

Mozilla Stalls on Privacy Patch: 'Needs More Work'

Mozilla Stalls on Privacy Patch: 'Needs More Work'

The company still intends to block third-party cookies by default, it said, but only after further testing.

Rewind: Check Out This Subway Ad from the 70's

Rewind: Check Out This Subway Ad from the 70's

Long before Jared was a spokesman, the sandwich chain was touting the freshness of its products.

You Can't Get New Business if Prospective Clients Can't Find You

You Can't Get New Business if Prospective Clients Can't Find You

Your agency has to decide: Continue to chase business the old-fashioned way, or embrace the idea of getting known in Internet searches by prospective clients.

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