See our annual rankings of the most celebrated work, marketers and agencies, plus insights from the winners.
Michael Bloomberg's Mayors Against Gun Violence fueled TV ad campaigns while the NRA stuck more to lobbying.
Brand hasn't been big spender in traditional media, but has stepped up marketing elsewhere.
Media executives convened at the annual UBS media conference this week to discuss the changing TV industry.
Four steps for publishers setting up programmatic sales teams. Starting with ad ops and ending, perhaps, with programmatic direct.
YouTube will account for just 6.3% of all of Google's net U.S. ad revenues for the year.
Research from Custora finds social marketing yields just 2% of retailers' holiday sales.
With something like 70 executions, Olivier Francois had a lot to choose from.
Creator of the "Honomichl 50" kept his hand in the research-industry ranking.
Founder of DDB predecessor agency has passed away at 92.
Alan Batey promoted in today's executive shifts; Dan Ammann to have greater hand in marketing.
If Kraft advertises mac and cheese, Mr. Moonves said, "What the heck is the difference if you watch it tonight live or 21 days from now?"
"If we don't fill that need, then it is going to get filled by somebody else," CEO Jeff Bewkes said at the UBS media conference.
Contribute to the pile of coal agency Bob's Your Uncle is sending Ford -- and it'll donate $1 to charity.
CEO Mark Thompson promised 'zero confusion' between what is journalism and what is advertising.
Under the rules, TCPA violations can now cost the offender $500-$1,500 per incident. And those numbers can add up quickly.
Jonah Peretti never imagined people would watch much video on mobile devices, he says in this video from Advertising Week.
Eyewear marketer Warby Parker didn't originally plan to have physical stores, but that's changed now, co-CEO Neil Blumenthal told us.
For media-agency trading desks, programmatic has allowed them to deal directly with fewer sellers, while buying ads across a greater spectrum of sites.