Big In Print
A district judge tossed bulk of discrimination claims file by Joy C. Noel, but one part of the case is going to trial next month.
The Brooklyn-based digital agency is losing a group of senior staffers -- including founder Gene Liebel -- who are launching a new shop.
TV networks have a bigger concern than one-upping their broadcast rivals: grabbing attention from original content on nontraditional platforms.
Automaker's VP-marketing talks agency relationships, the Super Bowl, the 'dummy screen' and the iBeetle.
A look at how the beverage giant is attempting to bridge nations in conflict with its "Small World Machines" campaign.
When brands get in hot water because of tie-ups with rap-artist endorsers, the marketing execs must examine their own culpability.
That the electrifying opening -- a frantic tight shot in a speeding car, the sudden appearance of a gun -- was not even the strangest moment tells you just how bizarre last night's episode was.
Following a fast-paced agency review, the Interpublic Group of Cos.' shop wins global media duties for the e-commerce giant.
Struggling retailer has a new CMO and plans to become the "neighborhood technology playground."
AT&T is the country's fifth largest ad spender -- and now its using data gleaned from its own digital advertising to to help other marketers that buy inventory through AT&T's AdWorks business.
The former agency exec will be tasked with striking more content deals with brands, agencies and publishers.
Being backed by Yahoo will give Tumblr more street cred in sales pitches. But will it make Tumblr less cool?
The line between broadcast and cable is continuing to disappear. Already cable has managed to snag broadcast-level audiences, produce broadcast-quality shows and, in some cases, command broadcast-style ad rates.
Under pressure, Procter & Gamble, U.S.'s No. 1 ad spender, examines how it measures the impact of its outlay.
Google has insisted it will not permit display ads on the platform. But creating branded apps seems possible.
Imagine for a second that you could interview a product. How often is it being used? For how long? And where in the house does it live?
Dumenco deconstructs the culture of the global news conglomerate that billionaire Mike Bloomberg whimmed into being.
Big Data is more than web tracking and social media.
Get the full scope of what’s happening in the evolving world of data and what it means to marketers.
