The move spells the end of JWT's 40-year relationship with Cadbury brands, which joined the Mondelez portfolio back in 2009.
Google took 47% of total U.S. digital ad spending in the first quarter of this year, according to IDC.
McDonald’s CEO Don Thompson answered critics at its shareholders meeting: "The way you describe is us not who we are."
GoodWorks Award highlights great work by companies using their platforms for greater social good while also moving their primary mission forward.
Don Draper merged his agency to get a better shot at a major car account. Are the odds for small agencies any different in the digital era?
The Interpublic shop shifts focus from Irvine to a new L.A. outpost to attract talent for Taco Bell and lure new clients.
Thanks to the new show "Model Employee" on VH1, a creative learns what it's like to be on the side of the camera.
Bloomberg Businessweek is trying to get millennials to move out of their parent's houses and land a job.
Viewers may be latching onto familiar names at this point -- like "Robin Williams." That's exactly as networks intended.
What happens when you put 600 sweets marketers in a room with retail buyers? Everything from Farts Candy to a tennis-ball shaped candy from Maria Sharapova.
As G4 becomes Esquire and Speed becomes Fox Sports 1, cable companies are getting saddled with channels they didn't order -- and unsure they can afford future fee increases.
Walmart has hired Dan Bartlett, the head of public-relations firm Hill & Knowlton's U.S. unit, as exec VP-corporate affairs.
"How many times have Wall Street guys come in and said 'You know, if you charge five bucks for TV, you'd make a lot of money'?" JetBlue's Marty St. George said in this video interview.
Kellogg School of Management has launched a new program to educate current and prospective chief marketers.
The 'Lead Generation Card' includes a button that with one click allows the user to provide their name, email address and Twitter handle to an advertiser.
Hispanic malls are drawing crowds across six states with a mix of special stores and family entertainment.
Networks and publishers are working to more accurately report how well they deliver ads in order to legitimize the industry and increase mobile-marketing spending.
Big Data is more than web tracking and social media.
Get the full scope of what’s happening in the evolving world of data and what it means to marketers.
