Latest Ad & Marketing News

Discrimination Claim Against Interpublic Heads to Trial

A district judge tossed bulk of discrimination claims file by Joy C. Noel, but one part of the case is going to trial next month.

Group of Senior Execs Depart Huge to Form New Digital Shop

Group of Senior Execs Depart Huge to Form New Digital Shop

The Brooklyn-based digital agency is losing a group of senior staffers -- including founder Gene Liebel -- who are launching a new shop.

Rise of the Non-Network Originals Gives TV Nets Cause for Concern

Rise of the Non-Network Originals Gives TV Nets Cause for Concern

TV networks have a bigger concern than one-upping their broadcast rivals: grabbing attention from original content on nontraditional platforms.

Six Questions With Volkswagen's Kevin Mayer

Six Questions With Volkswagen's Kevin Mayer

Automaker's VP-marketing talks agency relationships, the Super Bowl, the 'dummy screen' and the iBeetle.

More From Ad Age

Behind Coke's Attempt to Unite Indians and Pakistanis with Vending Machines

Behind Coke's Attempt to Unite Indians and Pakistanis with Vending Machines

A look at how the beverage giant is attempting to bridge nations in conflict with its "Small World Machines" campaign.

Your Brand Caught in a Pop-Culture Crisis? You Shoulder Some Blame

Your Brand Caught in a Pop-Culture Crisis? You Shoulder Some Blame

When brands get in hot water because of tie-ups with rap-artist endorsers, the marketing execs must examine their own culpability.

Mad Men Recap: Need for Speed

Mad Men Recap: Need for Speed

That the electrifying opening -- a frantic tight shot in a speeding car, the sudden appearance of a gun -- was not even the strangest moment tells you just how bizarre last night's episode was.

Amazon Taps Initiative to Serve as Global Media Agency

Following a fast-paced agency review, the Interpublic Group of Cos.' shop wins global media duties for the e-commerce giant.

RadioShack Looks to Regain Relevance With Push for Younger Consumers

RadioShack Looks to Regain Relevance With Push for Younger Consumers

Struggling retailer has a new CMO and plans to become the "neighborhood technology playground."

Can AT&T Use Its Ad Spend Data to Help Clients Target Consumers?

Can AT&T Use Its Ad Spend Data to Help Clients Target Consumers?

AT&T is the country's fifth largest ad spender -- and now its using data gleaned from its own digital advertising to to help other marketers that buy inventory through AT&T's AdWorks business.

Former Initiative CEO Nick Pahade Takes Reins at Poptent

The former agency exec will be tasked with striking more content deals with brands, agencies and publishers.

Is a Yahoo-Owned Tumblr More Attractive to Brands?

Is a Yahoo-Owned Tumblr More Attractive to Brands?

Being backed by Yahoo will give Tumblr more street cred in sales pitches. But will it make Tumblr less cool?

Upfront Brings New Scheduling Strategy for Broadcast Nets

Upfront Brings New Scheduling Strategy for Broadcast Nets

The line between broadcast and cable is continuing to disappear. Already cable has managed to snag broadcast-level audiences, produce broadcast-quality shows and, in some cases, command broadcast-style ad rates.

P&G Launches Major ROI Review

P&G Launches Major ROI Review

Under pressure, Procter & Gamble, U.S.'s No. 1 ad spender, examines how it measures the impact of its outlay.

Adland Gets a Good Look Through Google Glass

Adland Gets a Good Look Through Google Glass

Google has insisted it will not permit display ads on the platform. But creating branded apps seems possible.

There's Data in That Toothbrush (And Lots of Other Products, Too)

There's Data in That Toothbrush (And Lots of Other Products, Too)

Imagine for a second that you could interview a product. How often is it being used? For how long? And where in the house does it live?

What You Need to Know About That Bloomberg News Snooping Scandal

What You Need to Know About That Bloomberg News Snooping Scandal

Dumenco deconstructs the culture of the global news conglomerate that billionaire Mike Bloomberg whimmed into being.

Special Reports