News
VTech Targets Tots With a Wee Wii
Emulates Nintendo's Smash With Console That Gets Kids Off Couch FULL ARTICLE
Are the Army's New Marketing Tactics a Little too Kid-Friendly?
Says Latest Initiatives Like a Learning Center Are Ways to Evaluate Branding Strategies and Not Recruitment Tools FULL ARTICLE
GOP Gets Its Red Sports Car
Tale of Two Conventions: DNC Offers Steak, While RNC Serves Up the Sizzle FULL ARTICLE
Why Sarah Palin Is McCain's Camaro
Brand Mavens Tell Ad Age If Veep Choice Is GOP Genius or a Marketing Misstep FULL ARTICLE
Unilever's New Leader: You Can Expect Change
Polman Seeks Broader Adoption of 'Alternative Communication Vehicles' FULL ARTICLE
Unusual Sponsors Sit Front Row at Fashion Week
Broader Audience Attracts Brands Such as Google, OfficeMax, BlackBerry FULL ARTICLE
Microsoft's New Spot From Crispin Is an Ad About Nothing (So Far)
Bill Gates Steals the Show From Jerry Seinfeld in 90-Second Windows 'Teaser Ad' FULL ARTICLE
Kellogg: Digital ROI Surpasses That of TV
After Success With Special K, Marketer to Shift More Spending Online FULL ARTICLE
In Surprise Move, Unilever Names Polman CEO
Former P&G, Nestle Senior Exec Will Succeed Cescau This Fall FULL ARTICLE
Starbucks' 'Billion-Dollar' Plan Starts With Breakfast
Rollout of Healthier Menu Items Said to Meet Consumer Demand FULL ARTICLE
LPGA Stands By Its Decision on English Skills for Golfers
Official Welcomes Debate, Says Critics Need to Understand Group's Business Model FULL ARTICLE
State Farm Blasts LPGA English Proficiency Policy
Insurer Tells Golf Group It May 'Re-Examine' Sponsorship FULL ARTICLE
Kellogg Says ROI on Digital Trounces TV by 'Factor of 2'
Food Giant Plans to Cut Commercial Filming up to 20% in the Next Year FULL ARTICLE
LPGA Revises English-Only Policy for Players After Protests
California Was Looking Into Whether Policy Violated Laws FULL ARTICLE
Pepsi VP Russell J. Weiner to Join Domino's as CMO
Is Second Major Marketing Exec to Leave Beverage Giant in Recent Months FULL ARTICLE
Month's Top 10 Most-Liked, Most-Recalled New TV Spots
Nielsen IAG Research Ad Ratings: Consumers Like Coca-Cola's 'Ceremony' Ad FULL ARTICLE
Study Casts Doubt on Value of DTC Ads
Prescription Sales Found to Be Barely Affected in the Long Run FULL ARTICLE
Mattress Makers Get in Bed With Leo Burnett, Starcom
Trade Group Urges Consumers to Replace Mattress More Often in Bid to Spur Sales FULL ARTICLE
Coke Out to Acquire China's Huiyuan Juice Group
Makes $2.4 Billion Offer in Effort to Grow Business in Country FULL ARTICLE
Now You Will Be Able to Buy Official U.S. Army Clothing at Sears
Available for Men, Women and Boys, Military-Branded Apparel Will Support Programs for Troops FULL ARTICLE
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