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News



Target to Put More Focus on Value

Retailer Fears Cheap-Chic Not Cheap Enough for Consumers in Down Economy FULL ARTICLE

Miller Lite Brings Back Classic Tagline

Revival of 'Great Taste, Less Filling' Echoes Sibling Coors Light's Single-Message Push FULL ARTICLE

'Junk Mail' to the Rescue in New Orleans

Valassis Database a Boon to Repopulation Efforts FULL ARTICLE

Burwick Takes On New CMO Role in Pepsi Restructuring

North America Beverages Division Formed to Streamline Operations FULL ARTICLE

GM Drops Out of Oscar, Emmy Broadcasts

Expense 'Difficult to Justify' As Company Struggles to Return to Profitability FULL ARTICLE

Kohl's, JCPenney Look to Reduce Newspaper Advertising

Retailers Aim to Do More With Online, Direct Mail and Mobile FULL ARTICLE

Former AT&T Marketer Wendy Clark Lands at Coke

Will Lead Integrated-Marketing Division FULL ARTICLE

Fatburger Expands, Thanks to Kanye West

Rapper Turned Franchisee to Open Chain's First Store in Chicago FULL ARTICLE

Macy's, Wal-Mart Hold Their Ground

Earnings Reports Bring Mixed News, but Retailers Not Cutting Marketing Budgets FULL ARTICLE

Speedo Rides Wave of Olympic Success

Almost All Swimming Golds Have Gone to Star Michael Phelps or Others in Its Suits FULL ARTICLE

Fast Feeders Move in on Another Meal: Brunch

Jack in the Box's Breakfast Bowls Get Set to Compete with Casual-Dining Chains FULL ARTICLE

Private-Equity Firm Hilco Revives Retail Casualties

Bombay Co., Sharper Image Brands to Live Again Via Licensing FULL ARTICLE

Imagining a World of Interactive Movie Theaters

3 Minute Ad Age, August 18, 2008 FULL ARTICLE

Airborne Settlement May Reach $30 Million

Marketer Agrees to Pay Up to $6.5 Million Extra in False-Advertising Suit FULL ARTICLE

Tony Rogers Returns to Wal-Mart

Leaves Idea City After Less Than a Week FULL ARTICLE

D.C. First to Adopt Public Bike Program

Clear Channel Puts 120 Bicycles on the Streets of Washington FULL ARTICLE

Conventions Will Be Site of Media Extravaganza

Cable, Newspapers, Mags Pull Out All Stops to Target Attendees FULL ARTICLE

Gap Goes Back to Advertising

Fall Campaign Signals Renewed Confidence in Brand's Merchandise FULL ARTICLE

Can an Olympic Sponsorship Really Help Your Image?

How a Brand's Standing Is Affected by Being in Beijing FULL ARTICLE

Martin Lindstrom Video

Why Are B-to-B Ad Campaigns So Boring?

And What You Can Do to Change That FULL ARTICLE