Ford Slashed Ad Spending by $200 Million
Also Reported Record Quarterly Net Loss; Said 'Small-Car Offensive' Is in the Works FULL ARTICLE
'Iron Man' vs. 'The Dark Knight'
Which Superhero Movie Packed the Biggest Media Punch? FULL ARTICLE
Carl's Jr. CEO Is More Than Happy That Sex Sells
Andy Puzder's Provocative Campaigns -- and Big Burgers -- Have Helped Drive Sales FULL ARTICLE
What's That Smell in the Movie Theater? It's an Ad
After Successful Trial in Germany, Cinescent Bringing Scented-Ad Technology to U.K. FULL ARTICLE
This Week's Print Issue
Welcome to the Age of Austerity
Marketing Giants That Juice U.S. Ad Economy by $10 Billion Hunker Down MORE
MediaWorks
XM-Sirius Merger One Vote Away From Approval
But Don't Expect Surge of Advertising Unless Service Goes Free FULL ARTICLE
Dobrow Harder to Impress Than Tee Vee Cognoscenti
Media Reviews for Media People: 'Saving Grace' FULL ARTICLE
Digital
Marketers Start to Dial Up Ads for iPhone Apps
Take Advantage of Functions Built Into Device to Reach Targeted Audience FULL ARTICLE
Wheels Stay on Yahoo
But Softness in Package Goods, Finance Challenge Second-Quarter Earnings FULL ARTICLE
DigitalNext
What Do You Want to See in This Blog?
Take This Brief Survey and Tell Me FULL ARTICLE
CMO Strategy
CEOs' Heirs Apparent? Clearly, CMOs
Handle the Brand, and You Can Handle the Top Post FULL ARTICLE
The Need for Partnership at a Time of Fragmentation
As Unique Audiences Escalate, the Pressure's on for Collaboration FULL ARTICLE
Ask Brad
A Vacation Sounds Great, but Is It Worth the Trouble?
Ask Brad: Yes, Take Them All, and Here's Why FULL ARTICLE
Small Agency Diary
Vacations Aren't Just for Wimps
There's No Award for 15 Years Without a Day Off FULL ARTICLE
News
OfficeMax Looks for Another Viral Success
The 'Elf yourself' Retailer Backs 1-Cent Back-to-School Effort With 11 Webisodes FULL ARTICLE
Olympic Deal Sealed: Obama Makes $5 Million Buy
Candidate's Package Includes National Network, Cable FULL ARTICLE
McDonald's Aims to 'Evolve' Dollar Menu
Overall Income Rises, but Franchisees Grumble Over Narrowed Margins FULL ARTICLE
Mini USA Sales Surge 33%
BMW Group-Owned Brand Ups Production to Meet Demand FULL ARTICLE
Verizon Pit-Bull Ad Unleashes Flurry of Complaints
Humane Society, ASPCA Say Dogs Depicted Unfairly in LG Dare Spots; Marketer Will Keep Airing Them FULL ARTICLE
Agency News
Lazarus to Exit As Ogilvy & Mather's Global CEO
Asia-Pacific Leader Miles Young to Assume Post FULL ARTICLE
Wal-Mart Exec Tony Rogers to Join Idea City
New Hire a Big Believer in Purpose-Based Marketing FULL ARTICLE
Madison+Vine: News
Justin Timberlake to Star in William Rast Campaign
Pop Star Will Be Featured in Online Films, Print Effort for His Fashion Label FULL ARTICLE
Songs For Soap
Chelsea Grocery Store Serves Biting Commentary on Van Halen
Assorted Cheese Contains Elements of 'Ain't Talkin' 'Bout Love' FULL ARTICLE
The Big Tent
Gracias, Jim Stengel
You Set the Bar High for U.S. Hispanic Marketing FULL ARTICLE
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