New Website Aims to Speed Up Legal Action
CEO Says Whocanisue.com Fills a Need in Attorneys' Marketing FULL ARTICLE
On Ad-Less 'L Word,' Brands Become Part of the Plot
Series Will Allow Marketers to Get Into Storylines to Reach 'Affluent, Avid Consumers' FULL ARTICLE
Safeway to Roll Out House Brands to Grocery Stores Nationwide
Launch of O Organics, Eating Right Follows Success in Own Aisles FULL ARTICLE
Passing the Olympic Torch to Non-Sponsors
Agencies and Clients Shut Out Aren't Waiting for the Games to End to Get Back to Business FULL ARTICLE
This Week's Print Issue
P&G, Unilever Slash Ad Spending
Story Looks Especially Bleak for Magazines As Package-Goods Giants Respond to Rising Commodity Costs MORE
MediaWorks
Magazines' Newsstand Sales Drop, but Subscriptions Hold Steady
Audit Bureau of Circulation Report Due Next Week FULL ARTICLE
22 Minutes Easier to Digest Than a Fruit Roll-Up
Media Reviews for Media People: Nickelodeon's 'Drake & Josh' and 'iCarly' FULL ARTICLE
Digital
AOL Notches Old-Media-Like Ad Revenue Gains
But Hey -- It's Not Quite as Bad as Time Inc. FULL ARTICLE
Publicis Acquires Search Agency Performics From Google
Firm Will Be Folded Into VivaKi FULL ARTICLE
DigitalNext
Searching Beyond Google
Forget the David vs. Goliath Story Behind Cuil. Marketers Should Look at Viewzi FULL ARTICLE
CMO Strategy
How to Bridge the Digital Gap and Keep Ahead
Brand-Building Principles Have Changed, but It's Now Easier Than Ever to Understand Consumers FULL ARTICLE
Some Ad Tactics Don't Age
Why 9 Out of 11 Ogilvy Commandments Still Ring True Four Decades Later FULL ARTICLE
Hogshead On
How to Keep From Feeling Blue if You Get a Pink Slip
Hey, Even Steve Jobs Was Fired From Apple FULL ARTICLE
China Olympics 2008
The People's Games, the People's Graphics
Beijingers Feel Like They're Part of the Olympics, Not Just Bystanders FULL ARTICLE
Five Rings, Five Questions
The Economic Model That Has Sustained the Olympics Since Los Angeles in 1984 Is Under Threat FULL ARTICLE
News
Miller High Life Campaigns for 'Common Sense'
Election-Themed Ads Play Up Brand's Blue-Collar Image FULL ARTICLE
P&G Says It Won't Cut Ad Budget, Despite Rising Costs
Fiscal-Year Tally Puts Global Spending at $8.7 Billion FULL ARTICLE
NCAA Coaches Urge Ban on Beer Ads
College Presidents, Athletic Directors Also Support Effort FULL ARTICLE
'Mad Men' as Fashion Muse
AMC Hit Has Brought Back the Skinny Tie, Slim Suits and Pearls -- and Inspired a Michael Kors Line FULL ARTICLE
Prius Prices Outrun Inventory
Consumers Clamor for Fuel-Efficient Cars; Used Models of Red-Hot Hybrid Command Top Dollar FULL ARTICLE
Agency News
Bacardi Opens Review of Global Ad Account
Flagship Rum Brand's Business Worth Over $100 million; Grey Goose, Other Portfolio Spirits May Follow FULL ARTICLE
Madison+Vine: News
Tresemme Says Auf Wiedersehn to 'Project Runway'
Hair-Care Brand Joins Elle Magazine for CW's 'Stylista' in Fall FULL ARTICLE
Tommy Hilfiger Takes Branding on the Road With Bravo Special
Q&A: You Can't 'Just Survive Doing Advertising' FULL ARTICLE
Campaign Trail
Going for Gold? McCain Makes $6 Million Olympic Buy
Tops Obama Buy by $1 Million FULL ARTICLE
The Big Tent
The Changing Face of 'Urban' Consumers
Not Always an Issue of Black and White FULL ARTICLE
Book Reviews
Finding 'The She Spot' More Important Than You Thought
New How-to Claims Women Are Most Influential (and Impressionable) Consumer Category FULL ARTICLE
Songs For Soap
I.am Not Pleased With This Blackberry Videomercial
This Is an 'Integration'? FULL ARTICLE
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