Market Expected to Be Flat, at Just Under $1 Billion
Food Ads Will Level Off; Networks Look to Movie Studios to Keep Spending | Also: Nick vs. CN
NEW YORK (AdAge.com) -- The majority of kids' programming is still viewed live or live-plus same-day, with an average drop off of 2% to 3% after Nielsen's live-plus-three commercial ratings are factored in. Despite that seeming advantage, the kids' upfront market this year is expected to be flat, hovering at just below $1 billion. Last year's upfront market grew 5% over 2006's take of $950 million.
Food Spend Rises Despite Ad Crackdown
Marketers Shift Weight to Healthful Products, Saving No. 2 Ad Category
CHICAGO (AdAge.com) -- True or false: The government crackdown on advertising unhealthful foods to youngsters has hurt kids' networks that subsist on ads from marketers such as McDonald's and Kellogg.
Nickelodeon Sees Digital Dollars Surge on 'Multi-Splatform' Approach
Advertisers Follow 3 Million Unique Monthly Visitors to Network's Five Websites
NEW YORK (AdAge.com) -- A couple of years ago, Nickelodeon's digital revenue was on par with the average broadcast network -- a few banner ads, accounting for about 10% of overall ad dollars. But after a booming, "multi-splatform" season, the network can claim that digital dollars made up almost a third of its nearly billion-dollar take in 2007.
Kids Sprout Grows by Targeting Parents, Not Their Offspring
PBS Net Forgoes Snack Ads, Draws Likes of Auto and Insurance Marketers
NEW YORK (AdAge.com) -- After a government crackdown on kids' marketing forced companies such as Kellogg, McDonald's and General Mills to leave some $1 billion marketing dollars in limbo last year, Kids Sprout's decision not to air junk food ads started to look prescient.
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