The Candy Crush booth is getting swarmed at the Licensing Expo in Las Vegas, where licensees think the game could be the next Angy Birds.
Taco Bell's new options -- including zero-calorie drinks -- signal the chain's efforts to offer more-healthful fare.
Yum brands' Pizza Hut has launched a review for its creative account, now at the Martin Agency.
Love him or hate him, but Scott Disick of the Kardashian crew is intriguing in the American Psycho-inspired promo for Yeezus, the new album from his sister-in-law's baby daddy/rapper Kanye West.
Dela gave people the chance to share their feelings about loved ones on websites, and turned those videos into TV ads and billboards.
A simple idea transforming the power of old-school cellphones took home the big prize in the mobile category at Cannes on Tuesday.
Barbarian Group won Cnnes' first Grand Prix for Innovation for its "Cinder" open-source platform for creative coding.
With half the week’s 16 Cannes contests decided, IBM is only the second big marketer to win a Grand Prix.
The big winner of "The Voice" may be country music, which drew $1 billion in sales last year and is attracting advertisers.
AOL is expanding the focus of its Makers showcase for high-profile women to include women still rising in business.
The outdoor giant is painting a Cannes mural with tweets about creativity.
See video of Mars Chief Marketing Officer Bruce McColl at Cannes sharing his thoughts on what drives his company's best work.
Milkshake maker F'real has 10,000 locations but unaided awareness of just 1%. Here's how it's tackling the problem.
"The advice I give is you have to recognize an opportunity, and then if it feels right, if it feels good in your stomach, just jump," Ms. Lazarus said.
See video with Scott Donaton, the new global chief content officer at Universal McCann, on the evolution of branded content.
By acquiring ExactTarget, Salesforce just entered an escalating battle for control of the marketing stack.
Often bots and botnets can be used for nefarious purposes, such as click fraud, spreading viruses, or enabling fake ad impressions.
Entertainment ticket search engine SeatGeek thinks its data could be a better signal, and aims to help State Farm spot the next up-and-coming band.
The social network's sales chief talks about mobile growth and the company's step away from its positioning around social ads.
Five myths, and five tips, from attorney Brian Heidelberger.
