As the creativity community gathers at Cannes Lions, the industry continues to experience the data-driven metamorphosis of marketing.
Turner Broadcasting is kicking off its startup accelerator's summer program by investing $20,000 in each of five companies.
Millennial released nine new mobile video ad products amid projections it will lose market share.
The Coalition for Innovative Media Measurement aims to ensure that video viewing numbers provided by publishers are standard and validated.
Execs from Mondelez, NHL and Umpqua Bank join Dan Wieden and others at annual event, this year in Portland, Ore.
GM announced at Cannes it will return to Academy Awards telecast with contest judged by Spike Lee, Linus Karlsson, others.
The Candy Crush booth is getting swarmed at the Licensing Expo in Las Vegas, where licensees think the game could be the next Angy Birds.
Taco Bell's new options -- including zero-calorie drinks -- signal the chain's efforts to offer more-healthful fare.
Yum brands' Pizza Hut has launched a review for its creative account, now at the Martin Agency.
Love him or hate him, but Scott Disick of the Kardashian crew is intriguing in the American Psycho-inspired promo for Yeezus, the new album from his sister-in-law's baby daddy/rapper Kanye West.
Dela gave people the chance to share their feelings about loved ones on websites, and turned those videos into TV ads and billboards.
A simple idea transforming the power of old-school cellphones took home the big prize in the mobile category at Cannes on Tuesday.
Barbarian Group won Cnnes' first Grand Prix for Innovation for its "Cinder" open-source platform for creative coding.
With half the week’s 16 Cannes contests decided, IBM is only the second big marketer to win a Grand Prix.
The big winner of "The Voice" may be country music, which drew $1 billion in sales last year and is attracting advertisers.
AOL is expanding the focus of its Makers showcase for high-profile women to include women still rising in business.
The outdoor giant is painting a Cannes mural with tweets about creativity.
See video of Mars Chief Marketing Officer Bruce McColl at Cannes sharing his thoughts on what drives his company's best work.
Milkshake maker F'real has 10,000 locations but unaided awareness of just 1%. Here's how it's tackling the problem.
"The advice I give is you have to recognize an opportunity, and then if it feels right, if it feels good in your stomach, just jump," Ms. Lazarus said.
