Being backed by Yahoo could give Tumblr more street cred in sales pitches. But would it make Tumblr less cool?
Kidzania has a compelling pitch for children, their parents and global marketers who sponsor its work-simulation activities.
Video consumption is on the rise, with great potential for advertising to grow with it, if marketers will exploit the possibilities.
Which of these half-hours is most doomed this fall? You tell us in our upfront poll.
The social-news site is trying to lure advertisers with the lingua franca of its community: goofy images. How will that play for CMOs?
NBC is reviving "Ironside," Fox is bringing back "24" and shows based "Dracula," "Alice in Wonderland" and "The Legend of Sleepy Hollow" are also on the new schedule.
Viral media can hurt brands as easily as it can help them. This video is closing in on 6 million views, almost entirely achieved in less than one week.
Media brands and marketers seem oddly powerless to stop Twitter takeovers. But like The Onion's takeover last week, The Financial Times seems to have been tricked into revealing information.
A week after Procter & Gamble announced it would stretch the time it takes to pay agencies to 75 days, packaged-goods giant Mondelez has gone a step further issuing 120-day payment terms.
The campaign, "A Message Only for Children," centers on an outdoor sign that appears different to people of different heights.
CNN's app flashed this reporter an update about a web-celebrity hitchhiker being sought as a murder suspect. Elle's "Glassware" had a fashion suggestion.
Nearly every product and process is now "digital," but marketers still use the word to describe what we do, though it has no real meaning.
Facebook, Twitter and Tumblr are developing apps for Google Glass even though they can't sell ads there.
Myron Ullman lays out a laundry list of changes in his first public comments since returning to lead JC Penney as CEO.
With so many endorsements, it gets confusing. Test your celebrity booze knowledge with this quiz.
The cable network has picked up two original sitcoms in addition to adding "Modern Family" in syndication. It also plans a "Psych" musical.