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DigitalNext
Social Data, Used Well, Can Add Years to a CMO's Tenure
With a real-time data flow, proper technology and the right team, marketers can adjust campaigns midstream.
Media
Fox Sues Dish Network Over Ad-Blocking 'Auto Hop' Service
Fox claims the Auto Hop allows Dish to "create a bootleg video-on-demand service for all network prime-time programming," that takes the company well beyond its licenses to transmit Fox shows.
Digital
PayPal Snags 15 Retailers for In-Store Payments
In a coup, PayPal is competing at the register with credit cards, signing 15 major retailers including Barnes & Noble, Foot Locker, JC Penney and Toys 'R' Us to accept its online payments at their brick-and-mortar stores.
Global News
Five Questions With Adam & Eve/DDB's James Murphy
Omnicom's DDB Worldwide is buying London independent agency Adam & Eve for an estimated $80 million. Ad Age's Europe Editor, Emma Hall, talked with Adam & Eve founder James Murphy, who starting today is CEO of the newly merged agency, Adam & Eve/DDB.
Creativity Pick of the Day
Nike Takes Plus to Golf With New App
Golfers can improve, track and share their golf games with NG360, a new app developed for Nike for Blast Radius that is designed to take golf into the digital era.
DigitalNext
How Facebook Can Take Photos Beyond Its New 'Camera' and Instagram
Facebook's instinct to address its mobile issue with images is a good one: it was the first to popularize tagging, which made photo sharing the predominant behavior that it is today.
Global News
The Mobile Circus Is Coming to Cannes
The mobile circus is literally coming to Cannes, as the festival debuts a category and draws first-time festival goers from a new industry.
News
Pom Uses Quotes From FTC Case as Latest Ad Testimonial
The FTC may have ruled that the brand violated federal laws, but Pom Wonderful is using the judge's own words in a new ad.
Media
Plenty of Burgers in 'Fast Food Mania,' But Not in Ad Breaks
Burgers, fries and shakes are the stars of "Fast Food Mania," a travelogue program on Destination America cable network. But they aren't the focus of the ads that will accompany the show.
Media
What Burger King, Nike, McDonald's, the iPhone and... Sun Drop (?) Have in Common
See the surprising most social brands advertising on TV.
News
McDonald's Shareholders Defeat Proposal to Weigh Impact on Obesity
McDonald's Corp. today voted down a proposal that would have led it to assess its impact on public health, particularly childhood obesity.
Media
Mindshare Retains Unilever's $1.38 Billion U.S. Business
The consumer packaged-goods giant made the decision not to review its media-buying account in the region as it continues its market-by-market evaluations.
The Viral Video Chart
Hot Pockets Hacks Its Way Onto the Viral Video Chart
How does a brand create a viral video? Hot Pockets seems to have found the answer: pay the people who make viral videos to make one for you.
Media
TV Networks Ponder Fridays as Chance for Niche Shows
Major TV networks are moving little-watched shows with signficant DVR audiences to Fridays, testing whether the technology can help programs like "Community" make it on a night with few viewers.
DigitalNext
EU Cookie Law Could Be the Death of Digital
The law, as it stands, does not consider its impact on the industry. Forcing these requirements on marketers lead to huge erosion in the quality of web experiences for consumers -- the very constituents it hopes to protect.
Media
Netflix: OK, Maybe We're Cannibalizing Something
"We have billions of hours of viewing, so we are going to take away from something," Netflix Chief Content Officer Ted Sarandos said on a panel with cable executives.
Digital
John Malkovich Gets Philosophical in Apple's Latest Siri-Starring Ads
After enlisting Zooey Deschanel and Samuel L. Jackson, Apple continues its celebrity ad series with a new pair of iPhone spots starring John Malkovich.
Agency News
Omnicom Group's DDB Acquires London Hotshop Adam & Eve
The management team of Adam & Eve/DDB will comprise the Adam & Eve partners and members of DDB U.K. management. It will be led by James Murphy, who has been named CEO of the newly combined shop.
People & Players
People on the Move: Jack Bamberger to Head Digital for MEC North America
Also on the Move: Annette King, Adam Mirabella, Steve Marino, Shonali Burke, Mark Stewart, Scott Parker and Qian Qian.
Media
Cable Execs Root for TV Everywhere, But No Timeline on Mass Adoption
Consumers have been slow to adopt TV Everywhere in large numbers.
