There's little question that Twitter's intial public offering in October was a success, but what about its ad business?
The Total Market mantra shoves aside multicultural agencies, whose expertise is priceless and deserve a shot to succeed.
For a movie fan with cash to burn, "The Hobbit: The Desolation of Smaug" offers the chance to drop almost $40 before even getting snacks.
The North Face has worked with IBM to apply the tech giant's Watson cognitive computing system into a new approach to shopping.
It's not clear whether the dolls, from Mother London, would violate Russia's ban on gay "propaganda."
Now with responses, including ones from J.C. Penney, Au Bon Pain, Charmin, NBC, Monster.com and, of course, Oreo.
"Find your people," proclaims Meetup's latest ad, a billboard in New York City urging holiday shoppers not to forget their fellow humans.
Ford and YouTube network 'What's Trending' are hosting a two-hour YouTube telethon Thursday night to benefit homeless children.
A uniform label for native ads could help, but publishers have to set it, says Jon Carmen. Giving marketers the last word risks FTC regulation.
Failed in its bid to acquire Snapchat, Facebook is doing the next best thing with private messaging on Instagram.
Due to current laws the video couldn't even be filmed in the U.S., where commercial drones are not yet legal.
Spotify's new mobile listening service signals the end of the music industry as a product business.
Managing Editor Nancy Gibbs says it would be "insane" to let newsstand sales -- 2% of Time's circulation -- dictate Person of the Year.
Consumers are playing an increasingly active role in brand storytelling.
Cookies are here to stay. Will corporate giants control them? That's the big issue.
Michael Bloomberg's Mayors Against Gun Violence fueled TV ad campaigns while the NRA stuck more to lobbying.
Brand hasn't been big spender in traditional media, but has stepped up marketing elsewhere.
Media executives convened at the annual UBS media conference this week to discuss the changing TV industry.