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The Future of Media, as Seen at Internet Week

The Future of Media, as Seen at Internet Week

Big media and new media both came out in force at Internet Week. We've got video here. 

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Philips Promotes Blenders by 'Creating' Fruits with Multiple Flavors

Philips Promotes Blenders by 'Creating' Fruits with Multiple Flavors

Blended fruits are better than regular fruits -- and Ogilvy is out to prove it. 

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As Pinterest Meets With Marketers, Evolving Business Model Gets Clearer

As Pinterest Meets With Marketers, Evolving Business Model Gets Clearer

There was a clear vision threaded through Pinterest's first "partner event" with marketers and agencies on Wednesday. 

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Google Said to Consider Buying Map Provider Waze

Google Said to Consider Buying Map Provider Waze

A deal for the mobile mapping service would set up a possible bidding war with Facebook.

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Hiring in Digital? Look for an Expert in, Yes, Traditional Media

Hiring in Digital? Look for an Expert in, Yes, Traditional Media

The digital ad industry needs to hire experts from traditional media who offer an in-depth grasp of demographics, markets, and consumers.

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Six Things You Didn't Know About BBH Creative John Patroulis

Six Things You Didn't Know About BBH Creative John Patroulis

The New York office's top creative is a former boxer with vertigo. Who'd have thunk it?  

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Ad Age Archives: A.G. Lafley Talks Secret to P&G's Success

Ad Age Archives: A.G. Lafley Talks Secret to P&G's Success

A year ago, A.G. Lafley reflected on his time and success at Procter & Gamble Co. Watch the video interview.

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Bob McDonald Steps Down As P&G CEO, Replaced By A.G. Lafley

Bob McDonald Steps Down As P&G CEO, Replaced By A.G. Lafley

Bob McDonald is stepping down as CEO of P&G after less than four years in the role, during which he saw the company lose ground to key rivals.

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Mondelez Shifts Halls Creative Work to Wieden & Kennedy

Mondelez Shifts Halls Creative Work to Wieden & Kennedy

The move spells the end of JWT's 40-year relationship with Cadbury brands, which joined the Mondelez portfolio back in 2009.

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Google Catches FTC's Eye Over Dominance In Display Ads

Google Catches FTC's Eye Over Dominance In Display Ads

Google took 47% of total U.S. digital ad spending in the first quarter of this year, according to IDC.

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McDonald's CEO: 'The Way You Describe Us Is Not Who We Are'

McDonald's CEO: 'The Way You Describe Us Is Not Who We Are'

McDonald’s CEO Don Thompson answered critics at its shareholders meeting: "The way you describe is us not who we are."

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American Express, CDC Take Home Top GoodWorks Effie Awards

American Express, CDC Take Home Top GoodWorks Effie Awards

GoodWorks Award highlights great work by companies using their platforms for greater social good while also moving their primary mission forward.

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Bungie and Activision Debut 'Destiny' Trailer

Bungie and Activision Debut 'Destiny' Trailer

Bungie and Activision have launched "Law of the Jungle," a live-action trailer for the much-anticipated game "Destiny."

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Rewind: Young Brad Pitt Stars in 1991 Levi's Ad, Pantless and in the Desert

Rewind: Young Brad Pitt Stars in 1991 Levi's Ad, Pantless and in the Desert

A look back at a classic Levi's ad in honor of the 140th anniversary of the blue jean this week. 

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CNN Gets Into Late-Night

CNN Gets Into Late-Night

After revamping mornings and building out weekends, Jeff Zucker is putting a weekly interview show at 11 p.m. on Fridays.

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Twitter Deepens Ties to TV With Media Deals, Ad Targeting

Twitter Deepens Ties to TV With Media Deals, Ad Targeting

Twitter has struck pacts with companies including Discovery, Vice and Major League Baseball. It's also adding tech to target ads at TV viewers.

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Top Research Explores Social Media Effectiveness, Creativity

Top Research Explores Social Media Effectiveness, Creativity

How does advertising perform in a social-media world? Ad Age is releasing three papers that break down the pressing issues in social. 

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Starbucks Exec Michelle Gass Jumps to Kohl's As Chief Customer Officer

Starbucks Exec Michelle Gass Jumps to Kohl's As Chief Customer Officer

Michelle Gass, a longtime Starbucks executive is leaving to join Kohl’s in the newly-created role of chief customer officer.

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Kmart Continues the Puns With its 'Big Gas' Promotion

Kmart Continues the Puns With its 'Big Gas' Promotion

The retailer is following up its viral hit "Ship My Pants" with more saucy worldplay in this video ad from DraftFCB.

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Nielsen Taps IBM's Watson for Measurement and Media Planning

Nielsen Taps IBM's Watson for Measurement and Media Planning

​The ratings firm hopes IBM's "Jeopardy!" winner will improve measurement of ad effectiveness and media planning.

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