Founder of Hess Corp. created the product as a way to thank customers, and the trucks have maintained a reputation for quality and high "playability" factor.
Mr. Crowther is Carat's third lead on the massive GM account in two years.
Vermont Country store relies on nostalgia to peddle its wares to the over-40 crowd. But it adds a few twists to its retro offerings.
Executives told a quarterly management meeting that the spinoff from Time Warner is still planned for the second quarter of 2014.
Old Spice's Isaiah Mustafa is back, but this time with a project aimed at the U.K. -- which means he's now on the hunt for gentlemanliness.
WPP CEO Martin Sorrell told the UBS conference that he wants to know whether the merger is a French takeover or an American one.
The miniseries' debut drew 9.8 million viewers across three networks, combining to beat most of broadcast TV. But did it catch 'The Bible'?
Rob Marcus said he'd consider a sale if it benefits investors but will take the reins focused on fixing the company's residential business.
Ad growth is being slowed partly by declines in shows such as 'Gold Rush,' CEO David Zaslav said at a UBS conference.
Google is launching new social ads that are composed of Google+ content and can be promoted across its display network.
"Companies have cut everything else to the bone," said a Deutsche Bank analyst. "So there's nothing much else to go after."
Campaign co-promoting the 2014 Durango and "Anchorman 2: The Legend Continues" drove a 36% boost in November sales over the previous year.
Chobani is entering the Super Bowl for the first time, creating the game's latest head-to-head ad battle by squaring off against Oikos.
It's the first time in 20 years that a new platform is expanding overall ad spending without cannibalizing other media, one forecast said.
Spin the globe in 2014 and you'll see positive signs for advertising across the planet. Here are 10 points to keep in mind about the worldwide ad market.
Fonterra recently had a safety scare in China, but now it's launching new brands here.