Beats by Dr. Dre is licensing the recycling brand Ekocycle from Coca-Cola.
The change represents a global consolidation of sorts because the brewer works with the BBDO network overseas.
The jury praised the campaign for the Italian grocery chain for its simplicity, innovation and clarity.
Ralph Van Dijk's taxi driver, Juan, helped the jury decide on a winner.
"We were looking at a piece that makes print ... a hero," said Almap BBDO's Marcello Serpa, jury president.
P. Diddy is a pitchman for brands from Van Heusen to his own Ciroc, but he didn't pretend to like TV ads when he spoke at Cannes.
Techno-privacy wonks are laying yet another rail for Do Not Track.
Ogilvy & Mather Chairman Emeritus Shelly Lazarus shares thoughts on the broad scope and quality of this year's entries.
Critics say traditional techniques for explaining the ups and downs of brand sales undervalue media spending. The facts show otherwise.
Mike Parker, global chief digital officer at McCann, explains what it was like judging Cannes' newest award.
Creativity is only more important in an increasingly cluttered world, Unilever CMO Keith Weed says in this video from Cannes.
The deal will kick off with MTV's Video Music Awards on Aug. 25, when the network will tweet video highlights with pre-roll ads.
Brands are getting drunk on opportunities like rapid-response tweeting instead of getting drunk on the ideas themselves.