Efforts to charge only for ads that are actually seen won't progress without building a shared language, Google's Neal Mohan writes.
CMOs are on a continuous quest to maximize ROI by creating the perfect marketing cocktail of consumer demand.
FTC may issue "additional guidance" after its workshop today.
If they haven't already, many marketers will soon see the organic reach of their posts on the social network drop off.
We were there when it ended. Here's what we reported.
The ad industry descended on Washington, D.C. mounting a vigorous defense of so-called "native" advertising at an FTC workshop.
Adidas unveils the official ball of the 2014 World Cup, with an energetic film and a campaign that promises free balls to newborn babies.
Focus on consumer brand and DIY market has helped Valspar's market share climb.
"Basically, we'll charge consumers more than it costs us to produce it," Editor-in-Chief Jim Impoco said.
Digital expertise no longer differentiates agencies, David Cooperstein argues. So what's the next big thing?
So-called 'native' ads go under the microscope in DC.
The company also gets about a quarter of its revenue from ads it runs on websites other than BuzzFeed.
The pact is a bid to shape the market in years to come, according to Starcom MediaVest Group CEO Laura Desmond.
If you want to preview the new James Earl Jones and Malcolm McDowell ad for Sprint, you better be a follower of Danielle Gray on Twitter.
Many managers heeded Theodore Levitt's advice -- and paid the price.