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Twitter Deepens Ties to TV With Media Deals, Ad Targeting

Twitter Deepens Ties to TV With Media Deals, Ad Targeting

A series of new media deals including Discovery, VICE and Major League Baseball, as well as targeting technology to target TV viewers on Twitter.

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Top Research Reports Explore Ad Effectiveness in a Social World, Hidden Influences on Creativity

Top Research Reports Explore Ad Effectiveness in a Social World, Hidden Influences on Creativity

How does advertising perform in a social-media world? How can you build a cohesive social strategy? And what are the hidden influences that shape your organization's creativity? Ad Age is releasing three papers that address these pressing business concerns. 

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Starbucks Exec Michelle Gass Jumps to Kohl's As Chief Customer Officer

Starbucks Exec Michelle Gass Jumps to Kohl's As Chief Customer Officer

Michelle Gass, a longtime Starbucks executive is leaving to join Kohl’s in the newly-created role of chief customer officer.

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Kmart Continues the Puns With its 'Big Gas' Promotion

Kmart Continues the Puns With its 'Big Gas' Promotion

The retailer is following up its viral hit "Ship My Pants" with more saucy worldplay in this video ad from DraftFCB.

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Nielsen Taps IBM's Watson for Measurement and Media Planning

Nielsen Taps IBM's Watson for Measurement and Media Planning

​The ratings firm hopes IBM's "Jeopardy!" winner will improve measurement of ad effectiveness and media planning.

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How to Avoid Patent Trolls

How to Avoid Patent Trolls

What growing patent litigation means to the marketing world, according to Brian Heidelberger, partner at Winston & Strawn.

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Indie Shop Mother Plots Expansion to Brazil

Indie Shop Mother Plots Expansion to Brazil

Independent agency Mother is planning to open its fourth office in Brazil next year and has asked creative Gustavo Sousa to lead the charge.

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Can a Small Agency Win Big Accounts Without a Partner?

Can a Small Agency Win Big Accounts Without a Partner?

Don Draper merged his agency to get a better shot at a major car account. Are the odds for small agencies any different in the digital era?

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DraftFCB Strengthens California Presence, Taps Rahul Roy to Run It

DraftFCB Strengthens California Presence, Taps Rahul Roy to Run It

The Interpublic shop shifts focus from Irvine to a new L.A. outpost to attract talent for Taco Bell and lure new clients. 

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What One Agency Exec Learned from Judging a Reality Show

What One Agency Exec Learned from Judging a Reality Show

Thanks to the new show "Model Employee" on VH1, a creative learns what it's like to be on the side of the camera. 

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Give Your Jobless Millennial an Edge With a Free Yearly Sub to Businessweek

Give Your Jobless Millennial an Edge With a Free Yearly Sub to Businessweek

Bloomberg Businessweek is trying to get millennials to move out of their parent's houses and land a job.

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Are These the 10 New TV Comedies Most Likely to Succeed?

Are These the 10 New TV Comedies Most Likely to Succeed?

Viewers may be latching onto familiar names at this point -- like "Robin Williams." That's exactly as networks intended.

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National Candy Show Draws Pitches for Farts Candy, Bacon Sex Lube

National Candy Show Draws Pitches for Farts Candy, Bacon Sex Lube

What happens when you put 600 sweets marketers in a room with retail buyers? Everything from Farts Candy to a tennis-ball shaped candy from Maria Sharapova.

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Cable Companies Chafe as Low-Rated Channels Change Names

Cable Companies Chafe as Low-Rated Channels Change Names

As G4 becomes Esquire and Speed becomes Fox Sports 1, cable companies are getting saddled with channels they didn't order -- and unsure they can afford future fee increases.

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Walmart Taps Former Bush Adviser As Top PR Exec

Walmart Taps Former Bush Adviser As Top PR Exec

Walmart has hired Dan Bartlett, the head of public-relations firm Hill & Knowlton's U.S. unit, as exec VP-corporate affairs.

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Can Airlines Finally Offer You More Than 'the Nicest Prison Cell'?

Can Airlines Finally Offer You More Than 'the Nicest Prison Cell'?

"How many times have Wall Street guys come in and said 'You know, if you charge five bucks for TV, you'd make a lot of money'?" JetBlue's Marty St. George said in this video interview.

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Preparing the Next Generation of Chief Marketers

Kellogg School of Management has launched a new program to educate current and prospective chief marketers.

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Twitter Launches Ad That Can Collect Personal Information for Marketers

Twitter Launches Ad That Can Collect Personal Information for Marketers

The 'Lead Generation Card' includes a button that with one click allows the user to provide their name, email address and Twitter handle to an advertiser.

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'Hispanic Malls' Drawing Crowds by Being Culturally in Tune

'Hispanic Malls' Drawing Crowds by Being Culturally in Tune

Hispanic malls are drawing crowds across six states with a mix of special stores and family entertainment.

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Are You Wasting Money on Mobile Ads?

Are You Wasting Money on Mobile Ads?

Networks and publishers are working to more accurately report how well they deliver ads in order to legitimize the industry and increase mobile-marketing spending.

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