Don Draper merged his agency to get a better shot at a major car account. Are the odds for small agencies any different in the digital era?
The Interpublic shop shifts focus from Irvine to a new L.A. outpost to attract talent for Taco Bell and lure new clients.
Thanks to the new show "Model Employee" on VH1, a creative learns what it's like to be on the side of the camera.
Bloomberg Businessweek is trying to get millennials to move out of their parent's houses and land a job.
Viewers may be latching onto familiar names at this point -- like "Robin Williams." That's exactly as networks intended.
What happens when you put 600 sweets marketers in a room with retail buyers? Everything from Farts Candy to a tennis-ball shaped candy from Maria Sharapova.
As G4 becomes Esquire and Speed becomes Fox Sports 1, cable companies are getting saddled with channels they didn't order -- and unsure they can afford future fee increases.
Walmart has hired Dan Bartlett, the head of public-relations firm Hill & Knowlton's U.S. unit, as exec VP-corporate affairs.
"How many times have Wall Street guys come in and said 'You know, if you charge five bucks for TV, you'd make a lot of money'?" JetBlue's Marty St. George said in this video interview.
Kellogg School of Management has launched a new program to educate current and prospective chief marketers.
The 'Lead Generation Card' includes a button that with one click allows the user to provide their name, email address and Twitter handle to an advertiser.
Hispanic malls are drawing crowds across six states with a mix of special stores and family entertainment.
Networks and publishers are working to more accurately report how well they deliver ads in order to legitimize the industry and increase mobile-marketing spending.
Inevitably, Smart TVs will hold a key place in many households, presenting a great opportunity for innovations in advertising.
The state of today's customer service leaves much to be desired. The good news is a new era of computing is about to change that.
The credit reporting company made the agency shift a year after choosing Publicis Groupe's Digitas as lead agency.
The battle being waged between Amazon and Walmart isn't actually about online versus in-store -- it's about being omnichannel.
The fan-led event seemed threatened when the event's founder, Sara Rosso, said earlier this week that lawyers for the brand sent her a cease-and-desist letter.
Here's one more way buyers can evaluate this fall's new dramas: by seeing how many TVGuide.com users added each one to their Watchlists.
In a welcome bit of humor about the hard sell, CBS executive Jo Ann Ross wore a skirt that flashed "Your Ad Here."
