Parents of teens get a horrifying taste of what their kids go through with a free iPhone app created by Liz Claiborne Inc.'s Love Is Not Abuse Coalition.
Ms. Van Dyck spent the last 10 months as Levi's global CMO, where she oversaw the company's global "Go Forth" campaign.
Breckenridge Brewery isn't in the Super Bowl but the craft brewer is likely to get folks in Denver talking on Sunday about the latest installments in its "Truth in Beervertising" parody campaign.
Joe Pytka was behind the camera in 1992 when Cindy Crawford took that sip of Pepsi, and put Michael Jordan on the court with Bugs Bunny for "Hare Jordan."
Who's the PR agency for Susan G. Comen for the Cure? Ogilvy, which was brought on eight months ago and now has its hands full trying to manage crisis communications for the charity now under fire.
Ad Age has been working with Networked Insights, a social-media analytics company that advises brands and agencies on media planning, to track social sentiment surrounding Madonna.
Here's an exclusive look at which NFL teams draw the best playoff ratings with a bonus list of markets that tune in even after their team is knocked out.
If we compare the most popular Super Bowl commercials from year to year, they all fall short of the one that got this magnificent obsession going in the first place: Apple's "1984." That iconic creation still leads everyone's list of the best ever. Why haven't we taken another huge leap and topped it?
Pepsi, the choice of a new generation, may look like its going old-school in its return to the Super Bowl, what with the castle and court and all.
Automakers are reaping the biggest increases in buzz among all the marketers that have released Super Bowl commercials early, according to YouGov Brand Index, a daily consumer research service.
Which ones have the truest fans of all? With social media we can begin to answer that question.
Securing the services of a supermodel to wear minimal clothing is standard for a Super Bowl advertiser, but hiring her based on her social-media credentials is a sign of the times.
In a 60-second apocalyptic-themed Super Bowl spot that will air during the game's first quarter, GM's Chevrolet brand manages to get in a dig at cross-town rival Ford.
Former MySpace, MTV and AOL exec Nada Stirratt has a new job: she's joined former Microsoft advertising chief Scott Howe at Arkansas-based data giant Acxiom.
The U.K. doesn't have a lot of Super Bowl fans, but Chrysler hopes to wow them on Sunday by relaunching the brand during the British broadcast of the game on Sky satellite TV.
The face of Victoria's Secret, model Adriana Lima is back in the Super Bowl -- drafted by not just one but two marketers, Kia and Teleflora, for their Big Game ads this year.
Like monkeys in your Super Bowl ads? Funny gags? Celebrities? Then you probably already love Bryan Buckley, one of the most successful and prolific Super Bowl ad directors of the past decade.
Old Spice is too powerful for its own good, or at least for Procter & Gamble's own good.
AOL is dedicating at least 100 employees exclusively to the Huffington Post Streaming Network, said Roy Sekoff, who will head up the venture as its president.
General Motors said it has cut its second-quarter ad commitments to broadcast and cable, a move that suggests the climate for the next TV upfront may not be as robust as it has in the recent past.
Lessons on how to create compelling and fan-earning campaigns on the world's most popular social media platform
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