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Ad Age Archives: A.G. Lafley Talks Secret to P&G's Success

Ad Age Archives: A.G. Lafley Talks Secret to P&G's Success

A year ago, A.G. Lafley reflected on his time and success at Procter & Gamble Co. Watch the video interview.

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Bob McDonald Steps Down As P&G CEO, Replaced By A.G. Lafley

Bob McDonald Steps Down As P&G CEO, Replaced By A.G. Lafley

Bob McDonald is stepping down as CEO of P&G after less than four years in the role, during which he saw the company lose ground to key rivals and weathered heavy investor criticism.

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Mondelez Shifts Halls Creative Work to Wieden & Kennedy

Mondelez Shifts Halls Creative Work to Wieden & Kennedy

The move spells the end of JWT's 40-year relationship with Cadbury brands, which joined the Mondelez portfolio back in 2009.

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Google Faces Antitrust Probe Over Dominance In Online Display Ads

Google Faces Antitrust Probe Over Dominance In Online Display Ads

Google took 47% of total U.S. digital ad spending in the first quarter of this year, according to IDC.

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McDonald's CEO: 'The Way You Describe Us Is Not Who We Are'

McDonald's CEO: 'The Way You Describe Us Is Not Who We Are'

McDonald’s CEO Don Thompson answered critics at its shareholders meeting: "The way you describe is us not who we are."

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American Express, CDC Take Home Top GoodWorks Effie Awards

American Express, CDC Take Home Top GoodWorks Effie Awards

GoodWorks Award highlights great work by companies using their platforms for greater social good while also moving their primary mission forward.

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Bungie and Activision Debut 'Destiny' Trailer

Bungie and Activision Debut 'Destiny' Trailer

Bungie and Activision have launched "Law of the Jungle," a live-action trailer for the much-anticipated game "Destiny."

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Rewind: Young Brad Pitt Stars in 1991 Levi's Ad, Pantless and in the Desert

Rewind: Young Brad Pitt Stars in 1991 Levi's Ad, Pantless and in the Desert

A look back at a classic Levi's ad in honor of the 140th anniversary of the blue jean this week. 

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CNN Gets Into Late-Night

CNN Gets Into Late-Night

After revamping mornings and building out weekends, Jeff Zucker is putting a weekly interview show at 11 p.m. on Fridays.

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Twitter Deepens Ties to TV With Media Deals, Ad Targeting

Twitter Deepens Ties to TV With Media Deals, Ad Targeting

Twitter has struck pacts with companies including Discovery, Vice and Major League Baseball. It's also adding tech to target ads at TV viewers.

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Top Research Explores Social Media Effectiveness, Creativity

Top Research Explores Social Media Effectiveness, Creativity

How does advertising perform in a social-media world? Ad Age is releasing three papers that break down the pressing issues in social. 

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Starbucks Exec Michelle Gass Jumps to Kohl's As Chief Customer Officer

Starbucks Exec Michelle Gass Jumps to Kohl's As Chief Customer Officer

Michelle Gass, a longtime Starbucks executive is leaving to join Kohl’s in the newly-created role of chief customer officer.

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Kmart Continues the Puns With its 'Big Gas' Promotion

Kmart Continues the Puns With its 'Big Gas' Promotion

The retailer is following up its viral hit "Ship My Pants" with more saucy worldplay in this video ad from DraftFCB.

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Nielsen Taps IBM's Watson for Measurement and Media Planning

Nielsen Taps IBM's Watson for Measurement and Media Planning

​The ratings firm hopes IBM's "Jeopardy!" winner will improve measurement of ad effectiveness and media planning.

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How to Avoid Patent Trolls

How to Avoid Patent Trolls

What growing patent litigation means to the marketing world, according to Brian Heidelberger, partner at Winston & Strawn.

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Indie Shop Mother Plots Expansion to Brazil

Indie Shop Mother Plots Expansion to Brazil

Independent agency Mother is planning to open its fourth office in Brazil next year and has asked creative Gustavo Sousa to lead the charge.

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Can a Small Agency Win Big Accounts Without a Partner?

Can a Small Agency Win Big Accounts Without a Partner?

Don Draper merged his agency to get a better shot at a major car account. Are the odds for small agencies any different in the digital era?

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DraftFCB Strengthens California Presence, Taps Rahul Roy to Run It

DraftFCB Strengthens California Presence, Taps Rahul Roy to Run It

The Interpublic shop shifts focus from Irvine to a new L.A. outpost to attract talent for Taco Bell and lure new clients. 

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What One Agency Exec Learned from Judging a Reality Show

What One Agency Exec Learned from Judging a Reality Show

Thanks to the new show "Model Employee" on VH1, a creative learns what it's like to be on the side of the camera. 

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Give Your Jobless Millennial an Edge With 12 Free Issues of Businessweek

Give Your Jobless Millennial an Edge With 12 Free Issues of Businessweek

Bloomberg Businessweek is trying to get millennials to move out of their parent's houses and land a job.

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