There was a clear vision threaded through PInterest's first "partner event" with marketers and agencies on Wednesday.
The digital ad industry needs to hire experts from traditional media who offer an in-depth grasp of demographics, markets, and consumers.
The New York office's top creative is a former boxer with vertigo. Who'd have thunk it?
A year ago, A.G. Lafley reflected on his time and success at Procter & Gamble Co. Watch the video interview.
Bob McDonald is stepping down as CEO of P&G after less than four years in the role, during which he saw the company lose ground to key rivals.
The move spells the end of JWT's 40-year relationship with Cadbury brands, which joined the Mondelez portfolio back in 2009.
Google took 47% of total U.S. digital ad spending in the first quarter of this year, according to IDC.
McDonald’s CEO Don Thompson answered critics at its shareholders meeting: "The way you describe is us not who we are."
GoodWorks Award highlights great work by companies using their platforms for greater social good while also moving their primary mission forward.
A look back at a classic Levi's ad in honor of the 140th anniversary of the blue jean this week.
Twitter has struck pacts with companies including Discovery, Vice and Major League Baseball. It's also adding tech to target ads at TV viewers.
How does advertising perform in a social-media world? Ad Age is releasing three papers that break down the pressing issues in social.
Michelle Gass, a longtime Starbucks executive is leaving to join Kohl’s in the newly-created role of chief customer officer.
The retailer is following up its viral hit "Ship My Pants" with more saucy worldplay in this video ad from DraftFCB.
The ratings firm hopes IBM's "Jeopardy!" winner will improve measurement of ad effectiveness and media planning.