2012 Super Bowl Coverage
Instant Replay: See All the Super Bowl Spots Again and Again
Latest News
Agency News
GNC Selects Edelman as PR Shop, Seeks to Capitalize on Mainstream Wellness Interest
GNC has hired Edelman as its PR agency of record after a competitive review that began last fall. The retailer is riding a wave that has its stock price up nearly 80% since its IPO last April.
Digital
Yahoo Board Gets New Blood as Chairman Bostock Steps Down
In the wake of Roy Boystock's announcement, the company has named two new directors: Alfred Amoroso, the CEO until December of digital entertainment company Rovi, and Maynard Webb, chairman and former CEO of LiveOps, a maker of call-center software.
Digital
PepsiCo Loses Digital Guru to Kraft
Bonin Bough, PepsiCo's digital and social media guru, is departing for Kraft Foods in a post in which he will manage consumer engagement.
MediaWorks
Conde Nast Brings Back Domino Magazine ... Sort of
Domino is coming back as a newsstand-only special called "Domino Quick Fixes" and selling for $10.99 starting this April. Conde Nast plans a second special for next fall.
Global News
Nivea Demos Sun Protection in Brazil with a Million Beads
It's summer in Brazil, and Nivea Sun is demonstrating its effective protection against the scorching sun in Rio de Janeiro with a clever outdoor idea and one million beads.
Adages
How Did H&M Persuade Beckham to Star in Ads? By Asking
Beckham tells Ryan Seacrest how he tied up with H&M to do that sultry Super Bowl ad.
Creativity Pick of the Day
Smell-Vertising Hits U.K. With Potato-Scented Bus Shelters
To promote its new product Ready Baked Jackets, McCain Foods is tempting U..K consumers with the wafting smell of '3-D baked potatoes' as they wait at city bus shelters in York, Manchester, London, Nottingham and Glasgow.
Adages
Chrysler Ad May Not Sell Cars, But It's Making Some Americans Stupid
Is Clint Eastwood pushing Democratic propaganda? Is Chrysler attempting to airbrush unions from history? Was the Super Bowl ad not imported from Detroit?
Campaign Trail
Forget the Super Bowl: Which Political Ad Was the All-Time MVP?
Pete Snyder ropes in Roger Ailes, Joe Trippi and Mike Murphy to help decide the Top 10 Game-Changing Political Ads of All Time.
MediaWorks
Redbox and Verizon Face Key Decisions for DVD-and-Streaming Service
Redbox and Verizon's streaming-and-DVD service is at least considering some strategies that Netflix has ruled out de-emphasized. Ad support may be a long shot, for example, but isn't off the table yet.
Tuning In
The 2012 Super Bowl: The Year Advertisers Gave It All Away
By pre-releasing their spots, many marketers traded surprise and delight on game day for a tally of Twitter mentions, YouTube streams and Facebook likes. We offer a few early lessons we've picked up in the aftermath of this annual ad showcase.
News
Coca-Cola Cuts Costs, Reinvests in Marketing
In announcing its fourth-quarter results, Coca-Cola said it plans to cut $550 million to $650 million in annual costs by the end of 2015. That money will be reinvested in marketing and brand building, as well as used to address rising commodity costs.
Trending Topics
Fading 'American Idol' Falls Out of TV's Top 10 Check-ins
In this week's Top 10, "Idol" falls victim to the Super Bowl, "The Voice" and ... the Puppy Bowl.
Adages
McDonald's Yanks Radio Ad After Angering Pit-Bull Owners
What's riskier than eating a Chicken McBite? Offending pit-bull advocates.
Small Agency Diary
When It's Bursting at the Seams, an Agency's True Colors Show
When it feels as if the wheels are about to come off an agency, it is a moment of truth. It's when an agency learns whether its people have the resiliency and imagination to outgrow its problems or whether they stay stuck in the present. Succeed and you emerge a stronger, maybe bigger agency. Fail and the agency shrinks back to its natural level of comfort.
Hispanic Marketing
Disney, Univision Talk About Starting a Cable News Channel
Walt Disney Co., owner of the ABC broadcast network, is in talks with Univision Communications to create an English-language, 24-hour cable-news channel, according to two people with knowledge of the situation.
Special Report: Super Bowl
Bridgestone Blames M.I.A., Not NFL or NBC, for Super Bowl Controversy
Don't look for Bridgestone Americas to sponsor M.I.A.'s next concert tour. A spokesman for the tire manufacturer said the rapper herself was responsible for the "offensive and very unfortunate" halftime incident.
Special Report: American Consumer Project
American Consumer Project: Rosemary in Howard County, Md.
In October, Ad Age began a yearlong look at the American Consumer. Working with Esri and the Patchwork Nation, we are tracking 11 households in 11 representative counties to examine the impact of demographic and economic change on consumer behavior. In this piece we introduce Rosemary and John in Howard County, Md. -- one of the most affluent counties in the U.S.
MediaWorks
Magazines' Newsstand Slide Accelerates but Digital Circulation Shows Promise
A persistent undertow at newsstands seems to be regaining strength. But readers still snap up single copies around big news events. And digital circulation continues to gain.
AdAgeStat
FlowingData's Nathan Yau: The AdAgeStat Q&A
Part inspiration and part hands-on tutorial, the FlowingData blog is required reading for anyone into data visualization. Its author, Nathan Yau, sat down with us for a (virtual) Q&A.
