Latest News
Global News
Omnicom Group's DDB Acquires London Hotshop Adam & Eve
The management team of Adam & Eve/DDB will comprise the Adam & Eve partners and members of DDB U.K. management. It will be led by James Murphy, who has been named CEO of the newly combined shop.
People & Players
People on the Move: Jack Bamberger to Head Digital for MEC North America
Also on the Move: Annette King, Adam Mirabella, Steve Marino, Shonali Burke, Mark Stewart, Scott Parker and Qian Qian.
MediaWorks
Cable Execs Root for TV Everywhere, But No Timeline on Mass Adoption
Consumers have been slow to adopt TV Everywhere in large numbers.
Creativity Pick of the Day
A Therapy Session Takes a Fashionable Turn in Roman Polanski's Prada Short
Roman Polanski directs this short film for Prada featuring Ben Kingsley as an easily distracted therapist and Helena Bonham Carter as his patient.
Digital
Facebook IPO Scrutiny Grows as Morgan Stanley Defends Role
Massachusetts subpoenas Morgan Stanley, SEC and FINRA may review the IPO and investors have filed suit.
DigitalNext
The Summer Road Trip Went Digital. What's Your Strategy?
Will the businesses that depend on our vacation travel be ready for this emerging breed of always-on, always-informed and always sharing traveler?
CMO Strategy
Google Names New Motorola CMO as Deal Closes
Now that Google's $12.5 billion purchase of Motorola Mobility is a done deal, Gary Briggs, former Google VP-consumer marketing, is replacing Bill Ogle as Motorola Mobility's chief marketer.
Small Agency Diary
JC Penney's Mistake? Assuming the Consumer Is Rational
JC Penney plan is admirable but may be too rational to attract shoppers in the short run.
News
VW's Lamborghini Issues RFP for PR Support
Volkswagen's Automobili Lamborghini America brand is on the hunt for a PR agency, Ad Age has learned.
MediaWorks
Huffington Post Plans to Add an Oprah Winfrey Section
The Oprah Winfrey section will include content created and aggregated by writers and producers from OWN and Oprah.com specifically for The Huffington Post.
Trending Topics
A Snapshot of the Exploding Social-TV Ecosystem
We're seeing not only continuing growth in social-TV startups, but consolidation.
MediaWorks
Global Branding and Media Planning, Market by Market
MPG CEO Maria Luisa Francoli Plaza explained how brands and media planners should approach cultural differences even as the web brings the world closer.
News
P&G Restructures Communications Under Marketing Chief Pritchard
Procter & Gamble Co. is restructuring its massive global public-relations organization so that a streamlined marketing-focused group now going by "communications" will report directly to Global Brand-Building Officer Marc Pritchard.
Digital
Oracle Buys Social-Media Marketing Startup Vitrue
Oracle snapped up Atlanta-based social-media-management company Vitrue for a reported $300 million as consolidation in the space picks up.
MediaWorks
Campaign Centered on Stanley Cup Lures Casual Fans, Lifts NHL Ratings
A social-media push and a comprehensive ad campaign around the Stanley Cup "all geared to help lure the casual fan" has helped the NHL forge record TV ratings through the first two rounds of the playoffs.
Special Report: TV Upfront
TBS Promoting Facebook Ads as Part of Upfront Package
Facebook is announcing an arrangement with TBS in which the network will bundle Facebook ads together with its own TV and digital inventory to sell as a single package to promote branded content.
Digital
Brands Flock to 'Instagram for Video' Apps
Apps like SocialCam and Viddy are exploding in popularity as the next "Instagram for video" among consumers for recording and sharing short videos and -- like clockwork -- big brands are following.
Digital
Huffington Post Gets Its First Publisher Amid Broader AOL Changes
AOL is naming Janet Balis the first publisher of Huffington Post Media Group as part of broader changes. AOL Chief Revenue Officer Ned Brody is also taking on a new role.
Digital
Parent of Lucky, Juicy Apparel Lines Taps Loyal3 for Facebook Stock Plan
Want to become an owner of Juicy Couture? Not a handbag or a velour hoodie, but shares of stock in three clicks on Facebook? Parent Fifth & Pacific Companies is going to give consumers the chance.
DigitalNext
Want to Raise Online Display CPMs? Pull In Small Advertisers
As Internet ad spending rises, the value of ad inventory is dropping, crushing digital media companies. The solution: more small advertisers.

















