Despite worldwide launch, job No. 1 will be catching up to Camaro back home.
Long associated with sports, Wheaties no longer gets prime-time ad placement, ceding the stage to Cheerios.
On the heels of Adidas, Nike presents its own brightly colored orb, the Ordem Football, in this charming film.
The initiative is among Gus Wenner's first major moves since he was named to run RollingStone.com in May.
Ads face more of an uphill battle than song parodies alone. Also: don't count on a PR windfall to make up for the legal headache.
Unilever will slash marketing headcount by 12% globally while trimming agency and commercial production fees.
NewCred announced a new product that promises scale for 'native' ads.
Efforts to charge only for ads that are actually seen won't progress without building a shared language, Google's Neal Mohan writes.
CMOs are on a continuous quest to maximize ROI by creating the perfect marketing cocktail of consumer demand.
FTC may issue "additional guidance" after its workshop this week.
Cheerios' first Super Bowl spot will be handled by the same creatives behind "Just Checking," an ad that got a lot of attention this year.
If they haven't already, many marketers will soon see the organic reach of their posts on the social network drop off.
We were there when it ended. Here's what we reported.
The ad industry descended on Washington, D.C. mounting a vigorous defense of so-called "native" advertising at an FTC workshop.
Adidas unveils the official ball of the 2014 World Cup, with an energetic film and a campaign that promises free balls to newborn babies.
Focus on consumer brand and DIY market has helped Valspar's market share climb.