The ad industry descended on Washington, D.C. mounting a vigorous defense of so-called "native" advertising at an FTC workshop.
Adidas unveils the official ball of the 2014 World Cup, with an energetic film and a campaign that promises free balls to newborn babies.
Focus on consumer brand and DIY market has helped Valspar's market share climb.
"Basically, we'll charge consumers more than it costs us to produce it," Editor-in-Chief Jim Impoco said.
Digital expertise no longer differentiates agencies, David Cooperstein argues. So what's the next big thing?
So-called 'native' ads go under the microscope in DC.
The company also gets about a quarter of its revenue from ads it runs on websites other than BuzzFeed.
The pact is a bid to shape the market in years to come, according to Starcom MediaVest Group CEO Laura Desmond.
If you want to preview the new James Earl Jones and Malcolm McDowell ad for Sprint, you better be a follower of Danielle Gray on Twitter.
Many managers heeded Theodore Levitt's advice -- and paid the price.
Cars and trucks rolled off dealership lots in November at the fastest pace in almost seven years, Automotive News reports today.
Booze brand joins other movie tie-ins, from underwear to ice cream.
Canalplay's bespoke Joe 'Insomny' encourages non-stop show watching
Vizio should get over $200 million in media exposure as title-sponsor of the 2014 Vizio BCS National Championship Game.
Jim Carter, Carson from 'Downtown Abbey,' delivers grim Christmas tidings from a melting Arctic.
China's new premium car brand, Qoros, must convince local consumers that "made in China" can mean high-quality.