The company's got aggressive growth plans: it wants 55% of all revenue to come from new global markets within five years.
Staples-owned Quill.com is planning an ad push for its Dunder Mifflin brand around the final episode of the NBC sitcom. But it isn't stopping there.
Five years after consolidating its global media account at WPP's Mindshare, LG is now moving a big chunk of it to Havas Media.
Despite expansion, Shiner stays true to core fans by sticking with its hometown agency and "comfortable" mix of digital, out-of-home and print that communicates brew's Texan personality.
Why are so many senior marketers missing the opportunity -- and their piece of the demo's $200 billion in spending power?
Twenty-three years of show's footage will be open to advertisers and brands for use in commercials -- for a fee, of course.
NCS rolls out system that lets buyers and sellers run instant analyses to understand how heavily the "Modern Family" audience is weighted with tissue-brand switchers.
Watch the previews for J.J. Abrams' cops-and-robots series plus the new Alexis Bledel comedy "Us & Them," a new take on "Sleepy Hollow" and four more.
The WPP media agency has won TGI Friday's media-buying and planning business.
JC Penney still has a long way to go with its turnaround, but this spot suggests otherwise.
NBC has no illusions about its challenges, executives told ad buyers at NBC's upfront. The network is bringing Michael J. Fox back to comedy.
Alison Kennedy brings more than 14 years of experience to her new position at StyleHaul. Also, Nascar selects Eugene Stefanyshyn to lead innovation and racing development.
The shopping magazine, which has outlasted its print imitators but now has its own struggles, is leaving the studio for the real world more often.
Participants will learn from savvy marketers, hot tech startups and visit the Google and Facebook campuses.
Battered by digital, broadcast networks are investing millions on programming. Their ad-based model can and will survive.