Latest News

%%%_adage_section_description%%%
YouTube Launches Paid Channels With 'Sesame Street,' 'Young Turks'

YouTube Launches Paid Channels With 'Sesame Street,' 'Young Turks'

YouTube launched its paid channels today with 30 initial partners, allowing creators a business model beyond advertising.

Full Article
BuzzFeed Starts Program to Train Agencies in the BuzzFeed Way

BuzzFeed Starts Program to Train Agencies in the BuzzFeed Way

Agencies will learn BuzzFeed-style storytelling -- all the better to create sponsored posts on the site.

Full Article
Final Extension for Global Cover Contest: Deadline is May 14

Final Extension for Global Cover Contest: Deadline is May 14

The aim of this contest is to identify promising talent to send to the Cannes International Festival of Creativity.

Full Article
Jaguar Positions F-Type Roadster as the Badass on the Block

Jaguar Positions F-Type Roadster as the Badass on the Block

The soft-top convertible is aimed at alpha-male "go-getters."

Full Article
Havas Worldwide Poaches Ogilvy Planning Leader

Havas Worldwide Poaches Ogilvy Planning Leader

Tim Maleeny, most recently a head of planning at Ogilvy, has been named chief strategy officer at Havas, New York.

Full Article
Usher to 'Curate' Macy's 4th of July Fireworks Show

Usher to 'Curate' Macy's 4th of July Fireworks Show

The singer is helping to select both the music and the fireworks themselves, according to Macy's. The show will be dubbed "It Begins With a Spark."

Full Article
Watch The Spot: Coke Launches 'Open For Summer' Campaign

Watch The Spot: Coke Launches 'Open For Summer' Campaign

The campaign is organized around six "passion points:" food, waves, sports, travel, entertainment and outdoors.

Full Article
AT&T's Chatty Kids Return for Mother's Day Hugs

AT&T's Chatty Kids Return for Mother's Day Hugs

AT&T takes a break from shilling phones and gives some love to Mom instead, with a new execution from BBDO's adorable "It's Not Complicated" campaign.

Full Article
Turner Starts Health Brand Upwave to Create Digital, Mobile and TV Content

Turner Starts Health Brand Upwave to Create Digital, Mobile and TV Content

Upwave content will live online and across networks including TNT, TBS, CNN and HLN.

Full Article
Fox Reveals Nine New Shows Ahead of Its Upfront Pitch

Fox Reveals Nine New Shows Ahead of Its Upfront Pitch

Fox is nearly doubling its new series as CBS takes over the lead in 18-to-49-year-olds and "American Idol" continues to slip.

Full Article
Rewind: 1954 Ad Shows M&Ms Characters Go for a Chocolatey Swim

Rewind: 1954 Ad Shows M&Ms Characters Go for a Chocolatey Swim

This black & white spot for the Mars brand helped propel the now-famous "Melts in Your Mouth, Not in Your Hand" tagline.

Full Article
Why AT&T Can Afford to Sell the Facebook Phone for Less Than a Dollar

Why AT&T Can Afford to Sell the Facebook Phone for Less Than a Dollar

Less than a month after introducing the HTC First -- the "Facebook Phone" -- AT&T announced it is cutting the price of the phone from $99 to $0.99. Here's how.

Full Article
Apple Takes Shots from Microsoft, Samsung On Viral Chart

Apple Takes Shots from Microsoft, Samsung On Viral Chart

Last week, Apple was the whipping boy from two corners: Samsung and Microsoft, which together racked up 9 million views taking shots at the iPhone.

Full Article
Study: Mobile Marketing Industry to Employ 1.4 Million In 2015

Study: Mobile Marketing Industry to Employ 1.4 Million In 2015

The study projects sales via mobile devices will increase from $139 billion in 2012 to more than $400 billion in 2015.

Full Article
Dyson Consolidates Media Duties with WPP's Mindshare

Dyson Consolidates Media Duties with WPP's Mindshare

The maker of high-end vacuums and appliances previously worked with different media shops around the world.

Full Article
By 2017 India To Boast the Most Facebook Users -- By Far

By 2017 India To Boast the Most Facebook Users -- By Far

Facebook's user base is growing quickly in emerging markets such as India, Brazil and Russia, while growth slows in mature ones like the U.S.

Full Article
Consumers Prefer Beyonce as a Blonde (Or at Least in a Bikini)

Consumers Prefer Beyonce as a Blonde (Or at Least in a Bikini)

H&M TV ads feature singer as a blonde and brunette, but consumer research shows one performed much better.

Full Article
Incentives Rise in Agency Compensation Deals, ANA Finds

Incentives Rise in Agency Compensation Deals, ANA Finds

New survey finds more than half of deals now have incentives, but the payment structures don't always send agencies the right message.

Full Article
Wrigley Pulls Alert Caffeinated Gum in Face of FDA Pressure

Wrigley Pulls Alert Caffeinated Gum in Face of FDA Pressure

Gum titan Wrigley is pulling its Alert gum from shelves as the FDA scrutinizes products containing caffeine.

Full Article
The Right Fit? San Francisco 49ers' New Home Will Be Levi's Stadium

The Right Fit? San Francisco 49ers' New Home Will Be Levi's Stadium

Bay Area fans didn't cheer earlier naming-rights deals for Candlestick, but this $220 million deal for a new stadium comes from with a hometown fave.

Full Article