YouTube launched its paid channels today with 30 initial partners, allowing creators a business model beyond advertising.
Agencies will learn BuzzFeed-style storytelling -- all the better to create sponsored posts on the site.
The aim of this contest is to identify promising talent to send to the Cannes International Festival of Creativity.
The soft-top convertible is aimed at alpha-male "go-getters."
The singer is helping to select both the music and the fireworks themselves, according to Macy's. The show will be dubbed "It Begins With a Spark."
The campaign is organized around six "passion points:" food, waves, sports, travel, entertainment and outdoors.
Upwave content will live online and across networks including TNT, TBS, CNN and HLN.
Fox is nearly doubling its new series as CBS takes over the lead in 18-to-49-year-olds and "American Idol" continues to slip.
This black & white spot for the Mars brand helped propel the now-famous "Melts in Your Mouth, Not in Your Hand" tagline.
Less than a month after introducing the HTC First -- the "Facebook Phone" -- AT&T announced it is cutting the price of the phone from $99 to $0.99. Here's how.
Last week, Apple was the whipping boy from two corners: Samsung and Microsoft, which together racked up 9 million views taking shots at the iPhone.
The study projects sales via mobile devices will increase from $139 billion in 2012 to more than $400 billion in 2015.
The maker of high-end vacuums and appliances previously worked with different media shops around the world.
Facebook's user base is growing quickly in emerging markets such as India, Brazil and Russia, while growth slows in mature ones like the U.S.
H&M TV ads feature singer as a blonde and brunette, but consumer research shows one performed much better.
New survey finds more than half of deals now have incentives, but the payment structures don't always send agencies the right message.
Gum titan Wrigley is pulling its Alert gum from shelves as the FDA scrutinizes products containing caffeine.
Bay Area fans didn't cheer earlier naming-rights deals for Candlestick, but this $220 million deal for a new stadium comes from with a hometown fave.