Latest News

Samsung in Talks With Unilever's Marc Mathieu to Replace Outgoing Mobile CMO

Samsung in Talks With Unilever's Marc Mathieu to Replace Outgoing Mobile CMO

By Mark Bergen and Jack Neff on 2015-03-17 15:53:00

Study Re-Affirms Long-Term Sales Impact of TV Ads, But Suggests Small Players May Do Better

Study Re-Affirms Long-Term Sales Impact of TV Ads, But Suggests Small Players May Do Better

By Jack Neff on 2015-03-17 14:40:00

Starbucks Tries to Spark Conversation About Race (Definitely Sparks Snark on Twitter)

Starbucks Tries to Spark Conversation About Race (Definitely Sparks Snark on Twitter)

By Maureen Morrison on 2015-03-17 14:20:30

Clorox Enlists '80s Heartthrob David Hasselhoff to Tout Cleaners

Clorox Enlists '80s Heartthrob David Hasselhoff to Tout Cleaners

By Jack Neff on 2015-03-17 13:36:00

People on the Move: Y&L Names Brad Bobenmoyer VP-Marketing

People on the Move: Y&L Names Brad Bobenmoyer VP-Marketing

By Ayako Mie on 2015-03-17 12:00:00

Jimmy Kimmel and Matthew McConaughey Made Three Commercials for an Austin Video Store

Jimmy Kimmel and Matthew McConaughey Made Three Commercials for an Austin Video Store

By Michael Sebastian on 2015-03-17 11:59:09

Because of a Facebook Ad, Three Will Go to Jail in Myanmar

Because of a Facebook Ad, Three Will Go to Jail in Myanmar

By Angela Doland on 2015-03-17 11:37:00

Radio Still Wants to Disclose Paid Programming, Just Not Right Now

Radio Still Wants to Disclose Paid Programming, Just Not Right Now

By Nat Ives on 2015-03-17 11:26:39

'Go Small or Go Home' Is the Next Big Thing in Ad Tech

'Go Small or Go Home' Is the Next Big Thing in Ad Tech

By Judy Shapiro on 2015-03-17 11:00:00

SXSW Is a Mishmash, Just Like the Media and Marketing Industry

SXSW Is a Mishmash, Just Like the Media and Marketing Industry

By Michael Sebastian and Mark Bergen on 2015-03-17 10:35:00

With New Feature, Bitly Links Can Now Open Apps

With New Feature, Bitly Links Can Now Open Apps

By Kate Kaye on 2015-03-17 09:00:00

Marketers Do Too Much Navel-Gazing, Says New WFA President

Marketers Do Too Much Navel-Gazing, Says New WFA President

By Emma Hall on 2015-03-16 19:00:01

Popeyes Challenges You to Game of Chicken -- With a Chicken

Popeyes Challenges You to Game of Chicken -- With a Chicken

By Maureen Morrison on 2015-03-16 19:00:00

With Comments on IVF and Gay Adoption, Dolce & Gabbana is the New Barilla Pasta

With Comments on IVF and Gay Adoption, Dolce & Gabbana is the New Barilla Pasta

By Nat Ives on 2015-03-16 18:57:30

Robots, 'Facial Coding' and Instant Focus Groups: Unilever Wants Better Metrics Faster and Cheaper

Robots, 'Facial Coding' and Instant Focus Groups: Unilever Wants Better Metrics Faster and Cheaper

By Jack Neff on 2015-03-16 18:39:38

Anatomy of an Ad Break: 'The Walking Dead,' Guts and Glory

Anatomy of an Ad Break: 'The Walking Dead,' Guts and Glory

By Anthony Crupi on 2015-03-16 17:18:33

Middlemen Holding Onto Their Place: Cablevision Agrees to Offer HBO Now

Middlemen Holding Onto Their Place: Cablevision Agrees to Offer HBO Now

By Jeanine Poggi on 2015-03-16 15:28:18

JCPenney CMO Debra Berman Departs Company

JCPenney CMO Debra Berman Departs Company

By Ashley Rodriguez and Alexandra Bruell on 2015-03-16 14:37:00

NBA's Recovering Jabari Parker Makes Gatorade Debut

NBA's Recovering Jabari Parker Makes Gatorade Debut

on 2015-03-16 14:20:00

What Do You Think: Are Media-Agency Rebates and Kickbacks a Reality?

What Do You Think: Are Media-Agency Rebates and Kickbacks a Reality?

on 2015-03-16 14:18:46