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Lucky Magazine, Looking for a Turnaround, Starts With Print 'Evolution'

Lucky Magazine, Looking for a Turnaround, Starts With Print 'Evolution'

The shopping magazine, which has outlasted its print imitators but now has its own struggles, is leaving the studio for the real world more often.

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Five Reasons to Attend Ad Age's CMO Strategy Summit on June 4 in San Francisco

Five Reasons to Attend Ad Age's CMO Strategy Summit on June 4 in San Francisco

Participants will learn from savvy marketers, hot tech startups and visit the Google and Facebook campuses.

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See the Trailers for NBC's New Shows

See the Trailers for NBC's New Shows

See the trailers for new NBC shows including "Dracula," "The Michael J. Fox Show," "Sean Saves the World" and "The Blacklist."

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Broadcast TV Is Having a Rough Time, but Don't Count It Out

Broadcast TV Is Having a Rough Time, but Don't Count It Out

Battered by digital, broadcast networks are investing millions on programming. Their ad-based model can and will survive.

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'Mad Men' Recap: Don Is Not My Co-Pilot

'Mad Men' Recap: Don Is Not My Co-Pilot

Don doesn't drink blood -- at least not yet -- but last night was an object lesson in how the 1968 version of Don Draper wields power in the office and out. It's not a pretty sight.

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Hill Holliday Names Karen Kaplan CEO

Hill Holliday Names Karen Kaplan CEO

The 30-year veteran, who got her start at the Boston shop as a receptionist, is stepping into the role of CEO.

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Wendy's Introduces Rojos Family in New Hispanic Campaign

Wendy's Introduces Rojos Family in New Hispanic Campaign

Hispanic consumers will soon say 'hola' to a new family: the Rojos, courtesy of Wendy's.

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Fox Looks to Break Down the Traditional Fall Season

Fox Looks to Break Down the Traditional Fall Season

The network plans to air more original programming throughout the year and into the summer.

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What Do 'Shopping-Haul' Viral Videos Have That Yours Don't?

What Do 'Shopping-Haul' Viral Videos Have That Yours Don't?

As much as we'd like to believe that well-scripted, beautifully produced and properly placed content always goes viral, again and again we see that that's just not the case.

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Where Will the TV Buyers Spend Their $9.2 Billion?

Where Will the TV Buyers Spend Their $9.2 Billion?

The TV-upfront chess game is about to begin. With about $9.2 billion in broadcast-advertising commitments on the line, here's how the top six are positioned.

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Egg McMuffin for Dinner? Restaurant Marketers Wake Up to $50B Breakfast Opportunity

Egg McMuffin for Dinner? Restaurant Marketers Wake Up to $50B Breakfast Opportunity

Wendy won't be serving you breakfast, but Ronald might offer it all day.

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Over Half of Agency Compensation Deals Involve Pay-for-Performance

Over Half of Agency Compensation Deals Involve Pay-for-Performance

Ad execs are divided on whether pacts are win-win or benefit only the clients.

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Why the Big, Bad Broadcast Upfronts Still Matter

Why the Big, Bad Broadcast Upfronts Still Matter

While it can be invigorating to declare the upfronts anachronistic, obsolete or dead, you could easily argue the opposite: that they're more important, wanted -- indeed needed -- than ever.

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What Happens Next in Media? 9 Predictions

What Happens Next in Media? 9 Predictions

Dumenco takes on Google Glass, 'Today,' Foursquare, 'Celebrity Apprentice,' Tribune Co., Groupon and more.

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Why Les Moonves Doesn't Care If You Don't Think CBS Is Sexy

Why Les Moonves Doesn't Care If You Don't Think CBS Is Sexy

Defiant TV-on-TV defender insists mass trumps digital content and social engagement -- and his numbers "speak for themselves."

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Upfront Week Map: Find All This Week's Biggest Events

Upfront Week Map: Find All This Week's Biggest Events

Refer to this handy upfront week map, spanning USA's show down at Pier 36 to Fox's big pitch up at The Beacon Theatre.

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PepsiCo Bows Beverage Fountain That Lets Consumers Mix-n-Match Flavors

PepsiCo Bows Beverage Fountain That Lets Consumers Mix-n-Match Flavors

Called the Touch Tower 1.0, PepsiCo's new digital beverage fountain offers up to 100 different flavor combinations.

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Hearst's New Digital Chief on E-Commerce and the 'Natural Evolution' to Native Ads

Hearst's New Digital Chief on E-Commerce and the 'Natural Evolution' to Native Ads

Troy Young discovered digital in 1992, when he created a system for the weekly Montreal Mirror that let readers log in to a shared desktop and discuss stories.

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Twitter Tells You to Get Off Twitter for Mother's Day

Twitter Tells You to Get Off Twitter for Mother's Day

When it's time to wish your mom a very happy Mother's Day, what do you do? Send her a tweet? I don't think so, buster.

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Oscar Mayer Fires Up Bacon Wieners in Battle for Top Dog

Oscar Mayer Fires Up Bacon Wieners in Battle for Top Dog

Kraft Foods Group brand looks to seize on sizzling bacon trend as it takes on No. 1 Ball Park

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