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Viagra Ads and $1 Billion in Spending Put Pfizer on Top of Pharma Boom

Viagra Ads and $1 Billion in Spending Put Pfizer on Top of Pharma Boom

on 2015-03-30 11:14:56

Pereira's Rizuto and Marques Join 180 L.A., Anomaly Promotes Segal and More

Pereira's Rizuto and Marques Join 180 L.A., Anomaly Promotes Segal and More

By Alexandra Jardine on 2015-03-30 11:00:00

Show Me the Money: How to Monetize Meerkat

Show Me the Money: How to Monetize Meerkat

By Irfon Watkins on 2015-03-30 11:00:00

See Jon Stewart's Successor Trevor Noah in the Only Three 'Daily Show' Appearances He's Made

See Jon Stewart's Successor Trevor Noah in the Only Three 'Daily Show' Appearances He's Made

By Nat Ives on 2015-03-30 08:50:11

L'Oreal's Chief Digital Officer on Programmatic Plans, Startups and Org Charts

L'Oreal's Chief Digital Officer on Programmatic Plans, Startups and Org Charts

By Jack Neff on 2015-03-30 07:00:00

Mobile-Loving Millennials Still Want to Test Drive Cars, Talk to Dealers

Mobile-Loving Millennials Still Want to Test Drive Cars, Talk to Dealers

By Vince Bond Jr. on 2015-03-30 07:00:00

WPP's Xaxis Acquires Verizon-Backed Mobile Ad-Tech Company

WPP's Xaxis Acquires Verizon-Backed Mobile Ad-Tech Company

By Alex Kantrowitz on 2015-03-30 07:00:00

Mars Gives New Ad Love to Milky Way, 3 Musketeers

Mars Gives New Ad Love to Milky Way, 3 Musketeers

By E.J. Schultz on 2015-03-30 06:00:00

The Creativity Top 5: The Best Brand Ideas of the Week

The Creativity Top 5: The Best Brand Ideas of the Week

on 2015-03-28 10:00:00

Lowe's Gives Away Glow-in-the-Dark Cat Hats During March Madness

Lowe's Gives Away Glow-in-the-Dark Cat Hats During March Madness

By Ashley Rodriguez on 2015-03-27 17:25:05

Despite Tech Media's Obsession, Big Brands Aren't Rushing to Meerkat, Periscope

Despite Tech Media's Obsession, Big Brands Aren't Rushing to Meerkat, Periscope

By Tim Peterson on 2015-03-27 16:00:00

Martin Sorrell: Magazines, Newspapers Deserve More Credit for Effectiveness

Martin Sorrell: Magazines, Newspapers Deserve More Credit for Effectiveness

By Michael Sebastian on 2015-03-27 15:30:00

Why Dodge Paired a Gearhead With a Monkey in 'Dodge Law' Campaign

Why Dodge Paired a Gearhead With a Monkey in 'Dodge Law' Campaign

By Vince Bond Jr. on 2015-03-27 15:30:00

Wieden & Kennedy Added to General Mills Roster With Yoplait

Wieden & Kennedy Added to General Mills Roster With Yoplait

By Maureen Morrison and E.J. Schultz on 2015-03-27 14:45:12

Apple Watch Gets Another Media App: The Economist

Apple Watch Gets Another Media App: The Economist

By Michael Sebastian on 2015-03-27 13:45:00

Julius Erving Isn't Impressed by Shaq's Dunks in AT&T Spot

Julius Erving Isn't Impressed by Shaq's Dunks in AT&T Spot

on 2015-03-27 13:30:30

TBWA Reorganizes to Be a 'Less Traditional Model'

TBWA Reorganizes to Be a 'Less Traditional Model'

By Maureen Morrison on 2015-03-27 12:00:00

Acura Uses Music-Driven Social-Media Effort to Target Millennials

Acura Uses Music-Driven Social-Media Effort to Target Millennials

By Vince Bond Jr. on 2015-03-27 11:23:09

4A's Transformation: Takeaways and Reporters' Notebook

4A's Transformation: Takeaways and Reporters' Notebook

By Maureen Morrison and Mark Bergen on 2015-03-27 11:14:22