The 'Lead Generation Card' includes a button that with one click allows the user to provide their name, email address and Twitter handle to an advertiser.
Hispanic malls are drawing crowds across six states with a mix of special stores and family entertainment.
The state of today's customer service leaves much to be desired. The good news is a new era of computing is about to change that.
The battle being waged between Amazon and Walmart isn't actually about online versus in-store -- it's about being omnichannel.
Here's one more way buyers can evaluate this fall's new dramas: by seeing how many TVGuide.com users added each one to their Watchlists.
In a welcome bit of humor about the hard sell, CBS executive Jo Ann Ross wore a skirt that flashed "Your Ad Here."
Publicis Conseil introduces BNP Paribas' "Hello Bank!" -- whichs claims to be Europe's first fully-digital mobile bank -- with a smart orchestra stunt.
Microsoft said the console will launch "later this year," meaning it will likely be in time for the all-important holiday season.
The video doesn't show much about what the box is or does, but it still managed 6.7 million views in its first week.
The Digital Place-Based Advertising Association has named TV veteran Barry Frey its new CEO. Mr. Frey says advertisers now see their TV buys losing punch.
Ad effort aims to change behavior of fans who see chain as primarily a place for dessert treats.
Last year Ad Age voters correctly predicted that CBS legal drama "Made in Jersey" would be the first new broadcast drama axed. Can you repeat the feat?