Kellogg School of Management has launched a new program to educate current and prospective chief marketers.
The 'Lead Generation Card' includes a button that with one click allows the user to provide their name, email address and Twitter handle to an advertiser.
Hispanic malls are drawing crowds across six states with a mix of special stores and family entertainment.
Networks and publishers are working to more accurately report how well they deliver ads in order to legitimize the industry and increase mobile-marketing spending.
Inevitably, Smart TVs will hold a key place in many households, presenting a great opportunity for innovations in advertising.
The state of today's customer service leaves much to be desired. The good news is a new era of computing is about to change that.
The credit reporting company made the agency shift a year after choosing Publicis Groupe's Digitas as lead agency.
The battle being waged between Amazon and Walmart isn't actually about online versus in-store -- it's about being omnichannel.
The fan-led event seemed threatened when the event's founder, Sara Rosso, said earlier this week that lawyers for the brand sent her a cease-and-desist letter.
Here's one more way buyers can evaluate this fall's new dramas: by seeing how many TVGuide.com users added each one to their Watchlists.
In a welcome bit of humor about the hard sell, CBS executive Jo Ann Ross wore a skirt that flashed "Your Ad Here."
Publicis Conseil introduces BNP Paribas' "Hello Bank!" -- whichs claims to be Europe's first fully-digital mobile bank -- with a smart orchestra stunt.
Microsoft said the console will launch "later this year," meaning it will likely be in time for the all-important holiday season.
Advertising can change the world, because great brands are created with a platform that makes lives better.
Ms. Gambelli, who led NBC broadcast sales until last fall, has joined Horizon Media as exec VP-chief investment officer.
The video doesn't show much about what the box is or does, but it still managed 6.7 million views in its first week.
The self-proclaimed "Worldwide Leader in Sports" rarely has layoffs -- the last were in 2009. But with rivals such as Fox Sports 1 looming, ESPN has been spending big to stockpile sports rights.
The Digital Place-Based Advertising Association has named TV veteran Barry Frey its new CEO. Mr. Frey says advertisers now see their TV buys losing punch.
Ad effort aims to change behavior of fans who see chain as primarily a place for dessert treats.
Last year Ad Age voters correctly predicted that CBS legal drama "Made in Jersey" would be the first new broadcast drama axed. Can you repeat the feat?
