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P&G Plans to Cut $500 Million in Agency Fees by Shrinking Its Roster

P&G Plans to Cut $500 Million in Agency Fees by Shrinking Its Roster

By Jack Neff on 2015-04-23 09:40:05

Mobile Measurement Flaws Mean TV Leaves Money on the Table, WPP Chief Says

Mobile Measurement Flaws Mean TV Leaves Money on the Table, WPP Chief Says

By Emma Hall on 2015-04-23 08:09:18

Why So Many YouTube Networks Are Hosting Their Own NewFronts Events

Why So Many YouTube Networks Are Hosting Their Own NewFronts Events

By Tim Peterson on 2015-04-23 07:00:00

The Advertising Industry Needs Diverse Leadership to Thrive

The Advertising Industry Needs Diverse Leadership to Thrive

By Gina Grillo on 2015-04-23 07:00:00

Marcel Wins Top Prize for 'Inglorious Vegetables' at Andy Awards

Marcel Wins Top Prize for 'Inglorious Vegetables' at Andy Awards

By Malika Toure on 2015-04-22 21:45:00

Why Burger King Gave These Funny Sleep Masks To Korean Commuters

Why Burger King Gave These Funny Sleep Masks To Korean Commuters

By Angela Doland on 2015-04-22 21:00:00

Is Facebook Becoming the Apple of Digital Ad Sales?

Is Facebook Becoming the Apple of Digital Ad Sales?

By Tim Peterson on 2015-04-22 17:33:51

Google's Paid Ad-Blocking Service Doesn't Block Most Ads

Google's Paid Ad-Blocking Service Doesn't Block Most Ads

By Tim Peterson on 2015-04-22 15:22:27

Data Backup Company Gets Over 650% ROI with 'Atari' Campaign

Data Backup Company Gets Over 650% ROI with 'Atari' Campaign

By Kate Maddox on 2015-04-22 15:00:00

McDonald's CEO: We Didn't Create a Future Pipeline of Growth

McDonald's CEO: We Didn't Create a Future Pipeline of Growth

By Maureen Morrison on 2015-04-22 14:40:00

Frito-Lay CMO: 'Experience is Overrated'

Frito-Lay CMO: 'Experience is Overrated'

By Felicia Greiff on 2015-04-22 13:50:00

Fox Sports, NBC Universal Reject Verizon's New Slimmed-Down TV Packages

Fox Sports, NBC Universal Reject Verizon's New Slimmed-Down TV Packages

on 2015-04-22 13:31:19

Airbnb Promotes a Sense of Community and Friendship

Airbnb Promotes a Sense of Community and Friendship

on 2015-04-22 12:38:20

An Enduring Slogan Is More Powerful Than a Fresh Batch of 'Likes'

An Enduring Slogan Is More Powerful Than a Fresh Batch of 'Likes'

By Al Ries on 2015-04-22 12:30:00

Huggies Focuses Squarely on Value With Longer-Lasting Diaper

Huggies Focuses Squarely on Value With Longer-Lasting Diaper

By Jack Neff on 2015-04-22 11:30:00

How to Effectively Manage the Talent Life Cycle

How to Effectively Manage the Talent Life Cycle

By David Shulman on 2015-04-22 11:00:34

The Real 'Mad Men' Diaries: Jerry Della Femina

The Real 'Mad Men' Diaries: Jerry Della Femina

By Judann Pollack on 2015-04-22 11:00:00

Coca-Cola Puts Media Into Agency Review

Coca-Cola Puts Media Into Agency Review

By E.J. Schultz on 2015-04-22 10:51:41

RSA Signs 'Uncertain' Duo Sandilands and McNicol, Nilsson Joins Skunk

RSA Signs 'Uncertain' Duo Sandilands and McNicol, Nilsson Joins Skunk

By Alexandra Jardine on 2015-04-22 10:45:00

How Beats Thrives Without Consumer Research: Video With CMO Omar Johnson

How Beats Thrives Without Consumer Research: Video With CMO Omar Johnson

on 2015-04-22 10:15:24