The automaker, in a rare move for agency reviews, opts to retain its agency since 2007.
Yahoo CEO Marissa Mayer and Tumblr CEO David Karp vow "not to screw it up" for Tumblr users but also to develop new native ad formats.
The networks, citing strong shows like "Modern Family" and "The Walking Dead," don't want to begin talks with last year's prices.
In what it says is the end of a recent deal-making frenzy, publisher picks up nine bike mags and sells bulk of TransWorld portfolio.
This music video created by Volvo for the dance group Swedish House Mafia cleverly bridges the gap between branded content, product placement and social media.
The acquisition will eventually allow individual Tumblr users to host ads, according to Yahoo CEO Marissa Marissa Mayer.
A look at how the beverage giant is attempting to bridge nations in conflict with its "Small World Machines" campaign.
When brands get in hot water because of tie-ups with rap-artist endorsers, the marketing execs must examine their own culpability.
Following a fast-paced agency review, the Interpublic Group of Cos.' shop wins global media duties for the e-commerce giant.
Struggling retailer has a new CMO and plans to become the "neighborhood technology playground."
AT&T is the country's fifth largest ad spender -- and now its using data gleaned from its own digital advertising to to help other marketers that buy inventory through AT&T's AdWorks business.
The former agency exec will be tasked with striking more content deals with brands, agencies and publishers.
Being backed by Yahoo will give Tumblr more street cred in sales pitches. But will it make Tumblr less cool?
The line between broadcast and cable is continuing to disappear. Already cable has managed to snag broadcast-level audiences, produce broadcast-quality shows and, in some cases, command broadcast-style ad rates.