T.G.I. Friday's, Chili's and others are slapping generic phrases like "skinny" and "slender" on cocktails as they target weight-conscious drinkers.
The automaker, in a rare move for agency reviews, opts to retain its agency since 2007.
Yahoo CEO Marissa Mayer and Tumblr CEO David Karp vow "not to screw it up" for Tumblr users but also to develop new native ad formats.
The networks, citing strong shows like "Modern Family" and "The Walking Dead," don't want to begin talks with last year's prices.
In what it says is the end of a recent deal-making frenzy, publisher picks up nine bike mags and sells bulk of TransWorld portfolio.
This music video created by Volvo for the dance group Swedish House Mafia cleverly bridges the gap between branded content, product placement and social media.
Marissa Mayer put it in writing (or at least a press release) that she wouldn't wreck Tumblr. Here's what that'll take.
Ever forget to record a TV show and wish there was another way to do it? Brazil's largest satellite provider is testing a way for subscribers to record shows via Twitter.
The acquisition will eventually allow individual Tumblr users to host ads, according to Yahoo CEO Marissa Marissa Mayer.
A look at how the beverage giant is attempting to bridge nations in conflict with its "Small World Machines" campaign.
When brands get in hot water because of tie-ups with rap-artist endorsers, the marketing execs must examine their own culpability.
That the electrifying opening -- a frantic tight shot in a speeding car, the sudden appearance of a gun -- was not even the strangest moment tells you just how bizarre last night's episode was.
Following a fast-paced agency review, the Interpublic Group of Cos.' shop wins global media duties for the e-commerce giant.
Struggling retailer has a new CMO and plans to become the "neighborhood technology playground."
AT&T is the country's fifth largest ad spender -- and now its using data gleaned from its own digital advertising to to help other marketers that buy inventory through AT&T's AdWorks business.
The former agency exec will be tasked with striking more content deals with brands, agencies and publishers.
Being backed by Yahoo will give Tumblr more street cred in sales pitches. But will it make Tumblr less cool?
The line between broadcast and cable is continuing to disappear. Already cable has managed to snag broadcast-level audiences, produce broadcast-quality shows and, in some cases, command broadcast-style ad rates.
Under pressure, Procter & Gamble, U.S.'s No. 1 ad spender, examines how it measures the impact of its outlay.
Google has insisted it will not permit display ads on the platform. But creating branded apps seems possible.
